User talk:Emuilenb/Invino

Initial references

A new article on Wikipedia needs to meet the requirements of WP:VERIFY and WP:NOTABILITY. Specifically, the article topic must have "received significant coverage in reliable sources that are independent of the subject." My thoughts on the initial references for this article draft:

http://finance.yahoo.com/news/invino-the-Original-Private-iw-2075435083.html?x=0&.v=1 – A press release, so it’s not independent coverage.
http://www.nerdstalker.com/2011/02/gilt-of-wine-invino.html – This is an interview of the co-founder on a blog, so it’s not a reliable source. See WP:BLOGS.
http://www.sonomanews.com/Web-2011/Westfalls-double-size-of-invino-warehouse-name-Julia-Fox-marketing-vice-president – Also a press release.
http://finance.yahoo.com/news/invino-the-Original-Private-iw-2075435083.html?x=0&.v=1 – Another press release.
http://www.thrillist.com/bars/napa-sonoma/invinos-insider-sommelier-sourcing-service_services_websites_wine – This is a marketing website listing, not a news article.
http://philadelphia.cbslocal.com/2011/04/13/invino-com/ – This is brief mention by a local news affiliate. Much better, but still not nearly enough. We need at least some substantive coverage by national media.
http://www.sonomanews.com/Web-2011/Westfalls-double-size-of-invino-warehouse-name-Julia-Fox-marketing-vice-president/ – Another press release, so no good.
http://finance.yahoo.com/news/invino-the-Original-Private-iw-2075435083.html?x=0&.v=1 – Yet another press release.

So we have one reference that’s just a blurb on a local news website, one marketing listing, one blog video interview, and five press releases. Clearly we’re not ready for an article yet. Take a look at the Gilt Groupe article: It links to in-depth coverage by The New York Times, Fast Company, CNN, etc. If you can find even a handful of sources of that quality and depth of coverage, you've got enough for an initial stub article. Otherwise, it's still too soon. — Satori Son 14:56, 22 August 2011 (UTC)[reply]