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Draft:Gamezop

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  • Comment: COI: the article's creator says so on their user page, and is also the creator of the company logo. Hoary (talk) 12:38, 6 November 2024 (UTC) The draft's creator has clarified matters. They're not the creator of the company logo; they're instead an employee of the company that created it and that is the subject of this article. -- Hoary (talk) 05:37, 7 November 2024 (UTC)
  • Comment: Concur with the previous comment about WP:NCORP but also want to note that the article is littered with WP:CORPTRIV and business jargon that makes it very difficult to evaluate which of its 90 sources have anything in-depth to say about the company. Has a bit of a WP:COMMERCIAL tenor. ＶＲＸＣＥＳ (talk) 11:45, 6 October 2024 (UTC)
  • Comment: I am dubious about the article's passing of WP:NCORP, I would appreciate it if you gave the best 3 sources you believe indicate it does. Many of them are just minor announcements. ᴢxᴄᴠʙɴᴍ (ᴛ) 17:59, 2 October 2024 (UTC)


Gamezop
Industry
  • Digital Publishing
  • Gaming
  • Online Advertising
Founded27 July, 2015
Founder
  • Yashash Agarwal
  • Gaurav Agarwal
HeadquartersGurugram,
India
Brands
  • Quizzop
  • Astrozop
  • Criczop
  • Newszop
Number of employees
75-150
ParentAdvergame Technologies Private Limited
SubsidiariesZop Technologies W.L.L (Bahrain)
Websitegamezop.com

Gamezop is a plug-and-play gaming platform that enabling apps and websites to integrate casual games directly, eliminating the need for users to download separate gaming apps. Founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal, the company is headquartered in Gurugram, India. Gamezop has expanded its offerings to include Quizzop, a quiz platform; Astrozop, which provides astrology content; and Criczop, a cricket-focused content platform.[1]

The company operates using a B2B2C distribution model, collaborating with apps and websites to distribute its products, including Gamezop and Quizzop. Partner developers receive a share of the advertising revenue generated from the users they direct to Gamezop’s platforms.[2]

As of 2023, Gamezop’s products had been integrated with over 8,000 apps and websites across 70 different countries. Notable partners include Amazon, Samsung, Tata Play, Times Internet, and AccuWeather.[2] The platform claims to help its partners grow their user engagement (through its content offerings) while generating advertising revenue.

History

[edit]

Gamezop was founded in 2015 by brothers Yashash Agarwal and Gaurav Agarwal.[3] The idea for Gamezop originated from Yashash's observations about the inefficiency of downloading apps for casual gaming.[4] Gamezop addresses this by embedding HTML5 games directly into apps and websites, which allows users to play games seamlessly without needing separate app installations.[5][6]

In developing Gamezop, the company adopted HTML5 technology to ensure games could be played across different devices and platforms. Gaurav Agarwal, who had previously worked at Bain & Company, joined Yashash in building the company, contributing his experience to the company's business strategy.[7]

Since its founding, Gamezop has added other content offerings beyond HTML5 games, namely Quizzop (for online quizzes), Astrozop (for online astrology content), Newszop (for online news), and Criczop (for online cricket news).[1]

Products

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Gamezop offers over 250 HTML5 casual games in categories such as action, puzzles, sports, and arcade games. Gamezop's platform is integrated into various apps and websites, providing users of those apps / websites access to its collection of online games.[8]

Quizzop is an online quiz platform featuring quizzes across multiple categories, including general knowledge, entertainment, sports, and science. Astrozop offers astrology services including horoscopes, love compatibility, fortune-cookie readings, and tarot readings. Like Gamezop and Quizzop, Astrozop is also available as a plug-and-play integration to apps and websites.[1]​ Newszop provides real-time news and trending stories that can be integrated into apps and websites.[9]​ Criczop launched in 2023, this platform provides live cricket scores, matches, commentary, latest news & trending content related to cricket.

Partnerships

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Gamezop has partnered with over 8,000 apps and websites across 70 different countries. Some notable partners include Amazon, Samsung, Snapdeal, Paytm, Tata Play, Microsoft Start, and AccuWeather. Gamezop collaborates with its partners to monetize user traffic through in-game advertisements and improve engagement.[10][11]

In 2022, Gamezop significantly expanded its footprint in the OTT and digital ecosystem through strategic partnerships with various major platforms. It teamed up with Tata Play to bring casual gaming to Tata Play Binge, enabling users to access games without additional downloads.[12] Additionally, Gamezop collaborated with SonyLiv, EPIC ON, Hoichoi, and other OTT platforms to broaden its reach within the industry.[13]

In 2023, Gamezop partnered with Taboola to enhance ad monetization and engagement across its platforms, including Quizzop, serving its 45 million monthly active users.[14]

Growth and Funding

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Gamezop was established in 2015.[15] In 2016, Gamezop raised $350K in seed funding led by talent-management agency Kwan (now known as Collective Artists Network), with participation from early-stage VC funds Powerhouse Ventures, Tracxn Labs, and AECAL. The funding round also saw participation from notable angels such as Anand Chandrasekaran, redBus co-founder Phanindra Sama, and Bollywood actor Rana Daggubati.[16]

In 2018, Gamezop reported over 1.5 million daily users and also started generating revenue outside India partnering with 40 major players like opera, UC Browser and Xiaomi.[17]

In 2020, Gamezop raised ₹32 crores in a Series A funding round led by BITKRAFT Ventures, further accelerating its growth and expansion.[18] The funding round also saw participation from Velo Partners, and FJ Labs.

According to the company, Gamezop had over 40 million monthly active users in 2022.[19]

References

[edit]
  1. ^ a b c "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop".
  2. ^ a b "Gaming emerges as a key platform for brand engagement in India: Yashash Agarwal".
  3. ^ Alves, Glynda (2023-04-01). "The Bro Code: Brothers & Gamezop co-founders set ground rules to enjoy the best of both worlds". The Economic Times. ISSN 0013-0389. Retrieved 2024-09-23.
  4. ^ Chandra, Nandini (2015-11-30). "Giving Gaming A Social Touch, Gamezop Promises To Be A Gamechanger". Inc42 Media. Retrieved 2024-09-23.
  5. ^ Parikh, Prasham (2019-12-27). "How HTML5 Games Are Increasing Engagement And Driving Revenue For Apps". Mashable India. Retrieved 2024-09-20.
  6. ^ "In Conversation With Gaurav Agarwal, Co-founder, Gamezop". www.pcquest.com. Retrieved 2024-09-20.
  7. ^ Venkatesh, Shruti (2018-09-07). "The Game Changers". Outlook Business. Retrieved 2024-09-20.
  8. ^ "Gaming company Gamezop backs on tech to stay ahead". www.deccanchronicle.com. 2019-11-30. Retrieved 2024-10-11.
  9. ^ "Gamezop expands publisher offerings with Newszop, Astrozop, and Criczop". Financialexpress. 2023-12-19. Retrieved 2024-10-11.
  10. ^ "Tata Play adds gaming to OTT, DTH services with Gamezop".
  11. ^ "Gamezop drives more than 650 mn minutes of engagement on MX Player with games".
  12. ^ www.ETBrandEquity.com. "Tata Play partners Gamezop to introduce gaming on OTT platform Binge - ET BrandEquity". ETBrandEquity.com. Retrieved 2024-09-06.
  13. ^ Lidhoo, Prerna (2022-01-25). "As viewers demand more games on OTTs, gaming firms see a chance to grow". Business Today. Retrieved 2024-09-23.
  14. ^ "Gamezop partners with Taboola to improve ad monetisation and engagement". Financialexpress. 2022-11-23. Retrieved 2024-09-10.
  15. ^ "Tech in Asia - Connecting Asia's startup ecosystem". www.techinasia.com. Retrieved 2024-09-10.
  16. ^ Singh, Vishal (2016-02-17). "Gaming Platform Gamezop Raises Seed Funding From Kwan And Others". Inc42 Media. Retrieved 2024-09-10.
  17. ^ Venkatesh, Shruti (2018-09-07). "The Game Changers". Outlook Business. Retrieved 2024-09-23.
  18. ^ "Gamezop raises Rs 32 crore in Series A led by BITKRAFT Ventures - CNBC TV18". CNBCTV18. 2020-08-28. Retrieved 2024-09-10.
  19. ^ Banerjee, Samarpita. "How this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels".
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Official Website

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