User:Livelikemusic/StormFlower
| StormFlower | |
|---|---|
| Fragrance by Cheryl | |
| Notes | |
| Top notes |
|
| Released | 21 August 2014 |
| Label | SAS&Company |
| Website | cherylfragrances |
StormFlower is the debut fragrance by British singer-songwriter Cheryl, released on 21 August 2014. The fragrance contains juicy notes of mandarin and nectarine mixed with feminine floral tones of peach blossom and freesia, a hint of vanilla and white musk.
Background and development
[edit]In May 2014, Cheryl announced her plans to release her first fragrance, revealing on her official Instagram: "I AM SO EXCITED!!! I couldn't wait to tell you."[1][2] She further announced the scent's name as StormFlower, after unveiling a sneak peek at the fragrance's promotional ad.[1][2]
"It's like every little girl's dream. When I was a kid, I used to create perfumes with my sister so I've been obsessed even from a young age."
Cheryl, on her desire to creating a fragrance since being a child.[3]
During the scent's launch party, Cheryl revealed that the inspiration behind the scent came from "that fresh feeling when there's been a storm. I love gold, it just feels very expensive and premium."[3] Cheryl also described the scent as "very me" and that she "didn't just want to put my name to a fragrance", and that she worked on everything "from scratch".[4]
Packaging and scent
[edit]StormFlower's promotional campaign was directed and shot by photographer Rankin, with Cheryl remarking, "I love it, I'm so excited. I shot the commercial with Rankin who I love. I knew he would capture the things I wanted and help to make it more than a normal perfume ad."[3]
Release
[edit]Promotion
[edit]Cheryl launched StormFlower on 23 July 2014 at an exclusive launch party in central London.[3] In a television advert, Cheryl shows off "her best ballet moves to an intense tune", while flowers float around in the background.[5]
Response
[edit]StormFlower broke records, following its early release to The Perfume Shop, outselling rival scents from Rihanna, Britney Spears and One Direction.[6] Cathy Newman, Head of Sales at The Perfume Shop, stated: "StormFlower by Cheryl has been one of our most successful perfume launches and a favourite with our customers. [...] Cheryl's passion to create a truly feminine scent that reflects her own personality, is what makes this such a special perfume."[6]
Products
[edit]The products for StormFlower:[7]
- Eau de Parfum 30ml
- Eau de Parfum 50ml
- Eau de Parfum 100ml
- Shimmering Body Lotion 150ml
- Luxury Body Wash 150ml
See also
[edit]References
[edit]- ^ a b Eames, Tom (7 May 2014). "Cheryl Cole to release debut fragrance StormFlower". Digital Spy. Hearst Corporation. Retrieved 7 May 2014.
- ^ a b Shenton, Zoe (7 May 2014). "Cheryl Cole shares sneak peek from debut StormFlower fragrance shoot". Daily Mirror. Mirror.co.uk. Trinity Mirror. Retrieved 7 May 2014.
- ^ a b c d Chester, Jason; Ojomu, Nola (23 July 2014). "'It's every girl's dream!' Cheryl Fernandez-Versini wears bridal inspired gown as she celebrates the launch of her tropical debut fragrance". Daily Mail. Mail Online. Daily Mail and General Trust. Retrieved 23 July 2014.
- ^ Campbell, Tina (24 July 2014). "Cheryl Cole launches perfume with new husband Jean-Bernard Fernandez-Versini by her side". Metro. Metro.co.uk. DMG Media. Retrieved 24 July 2014.
- ^ Cole, Emily (23 July 2014). "Cheryl Cole unveils advert for debut fragrance StormFlower – watch". OK!. OK.co.uk. Northern & Shell. Retrieved 23 July 2014.
- ^ a b Martin, Lara (28 August 2014). "Cheryl Fernandez-Versini's StormFlower perfume breaks records". Nat Mags. Reveal.co.uk. Hearst Corporation. Retrieved 28 August 2014.
- ^ SAS&Company. "Cheryl Fragrances – Shop – The Range". Cheryl Fragrances. Retrieved 29 August 2014.
Category:2014 introductions Category:Celebrity fragrances Category:Cheryl Cole