User:Krimsonshadow/Sandbox

This is your sandbox.

test test!! Krimsonshadow (talk) 02:54, 23 September 2011 (UTC)

Work in progress

The internet has ushered in a new digital media culture , that makes different forms of media converge and become hybrids. What once use to be a separate device such as a telephone, television, computer are now being combine. An example would be smart phone’s which is a mix between a telephone and mini-computer. As early adopters of new technologies youth in many ways are the defining users of the digital media embracing this new culture.

Attitude Towards Youth Marketing

Since the 1980s the marketing industry has seen an increase in research as well as increase in spending from the 1992 budget of 6 billion.Where as of 2003 this figure has risen to an estimated $15 billion in marketing efforts. Youth Marketing is under increased scrutiny by specific public oriented establishments such as government, academia, and the media. Because of increased commercialism towards kids and marketing in schools this type of marketing is under scrutiny.These are just a few of the ideas that have become more saturated in mainstream society. Recently in youth marketing there has been a lot of information and misinformation on this topic despite the issue of youth marketing. In regards to the public opinion of youth marketing one side that has not been represented is the youth marketing industry. This point of view is crucial to understanding the basics to making positive progress on issues related to youth marketing.

The internet has ushered in a new digital media culture , that allows different forms of media to converge. What once use to be a separate device such as a telephone, television, or computer are now able to converge as one form of technology.Smart phones are the perfect example of this hybrid technology that the new digital media culture has ushered in. As early adopters of new technologies youth in many ways are the defining users of the digital media embracing this new culture."The burgeoning digital marketplace has spawned a new generation of market research companies which are introducing an entire lexicon of marketing concepts (e.g., “viral marketing,” “discovery marketing”)to describe some of the unorthodox methods for influencing brand loyalty and purchasing decisions." The research that is done on youth marketing quickly becomes outdated by the time its published as a result of the growth of digital media as educators and health professionals continue to get a grasp on the situation.

Youth Advertising is an important determinant of consumer behavior, it has been shown to have an influence on a youths product preference and purchase requests. There are some scientist that believe studying youth consumer behavior is a negative thing because it impacts their beliefs, values , and moral judgements. They argue this because they believe that youth are more influenced to advertising messages then adults are. On the other hand we have some scientist that believe youth marketing is a good thing because it helps to define who they are as a consumer. On that note It has been proven that requests by youth for advertised products decrease as they mature(1,14,24,26). Which results in youth oriented audiances tending to become more critical about there purchases as they grow up and become less susceptible to media advertising.Gender also tends to have a role in a youth's thought process when requesting an advertised product. In most cases boys are more persistent in their requests than girls . Other factors that may codetermine children’s consumer behavior include socioeconomic level of the family, frequence and kind of parent–child interaction, and involvement with peer groups.

In order to understand the public’s opinion on youth marketing you have to understand the experiences that each generation has been exposed to growing up. Generation Y is very similar to the baby boomer generation especially at different points in life. So it’s essential to see what experiences each generation has experienced while growing up. But different formative experiences affect each person of generation Y. For example events that made the biggest impression on generation Y that graduated from school in 2000 were columbine, the war in Kosovo, and princess Di’s death.