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Luigi Bianchi Mantova (LUBIAM) is a luxury suit, jacket, and formalwear producer based in Mantova, Italy.

The company was founded in 1911 by master tailor Luigi Bianchi in the renaissance city of Mantova and has remained a family-run operation for four generations, making it the oldest continuous men’s clothing company in Italy.

Historically, Lubiam was the first clothing factory equipped with an assembly line. In 2010, Luigi Bianchi Mantova re-introduced its clothing collection under the “LUIGI BIANCHI MANTOVA” label.

The fourth generation of Bianchi – the sons of Giuliano, Edgardo, Giovanni, and Gabriele, together with their cousins, Andrea and Laura Benedini – currently assume executive roles within the company.

HISTORY

The first tailor shop of "Luigi Bianchi – Men's Clothes and dresses for women," opened at No. 11 Via Pietro Fortunato Calvi in Mantova. This was where sophisticated made to measure dresses were soon accompanied by the first examples of pret-à-porter garments. However, the women’s line of clothing was dropped in order to concentrate all energy and attention on the men’s line.

The company passed from 250 employees in 1933 to 400 in 1936 and became ‘LUIGI BIANCHI INDUSTRIAL PRODUCTION.’ In 1938 the new plant opened on the outskirts of the city with 500 employees. ^[1]

In 1939 the LUBIAM label was born, an acronym for Luigi Bianchi Mantova, to underline the deep ties to his city of origin.

In the decade from 1950 to 1960, a revolution occurred in Mantova in the economic productive sector as well as in the whole of Italy. Manufacturing alone created more than 5,000 jobs and the clothing industry was important, both in the ready made clothing, and in the rapid expansion of the production of sweaters and shoes ^[2]

Between the end of the seventies and the first half of the eighties, LUBIAM built their presence in the American market with its own subsidiary. ^[3].

In the 1990's LUBIAM entered into “Harrods” of London, “N.K.” department store in Stockholm and the “F.One” department stores in Japan.^[4]

Labels carried in the United States:

Luigi Bianchi Mantova - L.B.M.1911

Labels around the world (Primarily Europe, Russia, Middle East and Far East):

Luigi Bianchi Mantova – L.B.M.1911 – Lubiam 1911 – Lubiam 1911 Cerimonia - Brando

The Lubiam Prize

The Lubiam Prize was created in 1971 and is open to young students in Italian Fine Arts Academies.

The Prize was created by Enrico Pirondini and the works were displayed in Palazzo Te, in Mantova, the sumptuous summer villa designed by Giulio Romano for the Gonzaga family.

The awards lasted for 11 editions, the last being associated with illustrious “godfathers”: Corrado Cagli, the Frenchman Gustave Singier and the Swiss artist Pietro Salati who rounded off the Palazzo Te venue in 1975.

After this, the Prize was moved to the “Little Athens” of Sabbioneta, the fifteenth century city and the home of the court of Vespasiano Gonzaga Colonna.

The last edition of the Prize was organised by Remo Brindisi in 1982, which can be seen by the catalogue published by Gabriele Mazzotta.

References

^ *Dall'Ara, R. (1999). "Lubiam Un Uomo Una Storia."
^ *Ferrarini, G. &Stadiotti, A. (2009). "Una provincia allo specchio Mantova."
^ *Mc Inerney, J. (1984). "The bright lights of New York."
^ *Levine, J. (1999). "The Rise and Fall of the House of Barneys."

External links

example.com

[Dall'Ara99-1] *Dall'Ara, R. (1999). "Lubiam Un Uomo Una Storia."

[Ferrarini-2] *Ferrarini, G. &Stadiotti, A. (2009). "Una provincia allo specchio Mantova."

[Mc_Inerney-3] *Mc Inerney, J. (1984). "The bright lights of New York."

[Levin99-4] *Levine, J. (1999). "The Rise and Fall of the House of Barneys."

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