Talk:Nexxen

Change of perspective

I think it makes more sense if this article is written from the perspective of the parent company, not the 2012 San Franciscan startup. For example, the sentence: "after the acquisition, Hagai Tal was appointed as Taptica's CEO" makes no sense - Taptica was purchased by Marimedia (which later changed its name to Taptica), and Hagai Tal remained CEO throughout. I will modify the article in the coming days. AJ2265 (talk) 17:02, 8 May 2019 (UTC)

Rebranded as Nexxen (NEXN publicly traded etc)

47.195.33.14 (talk) — Preceding undated comment added 22:37, 31 July 2024 (UTC)

As stated in the edit summary, I only find a few press releases related to this. Can you provide a secondary reliable source about the rebranding? Also, please read WP:COI and WP:PAID and make the appropriate disclosure if applicable. --CNMall41 (talk) 22:48, 31 July 2024 (UTC)

Sources stating rebrand that aren't press releases and have a named author and there's editorial oversight:

• https://digiday.com/marketing/some-will-close-their-gates-others-will-open-to-programmatic-ofer-druker-on-the-future-of-ctv/
• https://videoweek.com/2023/06/12/tremor-international-rebrands-as-nexxen/
• https://www.tvtechnology.com/news/tremor-to-rebrands-as-nexxen
• https://videoweek.com/2023/07/31/can-ad-tech-brands-be-too-cool-for-school/
• https://digiday.com/media-buying/nexxen-adds-ctv-tools-to-tap-into-political-ad-market-growth/
• Google news shows around 500 others because it's publicly traded.

47.195.33.14 (talk) 22:51, 31 July 2024 (UTC)

I will take a look in a little bit. Going to step away for a few so as not to react to your "stupid" comment. Keep in mind you are editing in a collaborative environment. If you are unable to do so without being WP:CIVIL, you will need to step away. I will also await your reply to the COI and PAID links I sent. --CNMall41 (talk) 22:58, 31 July 2024 (UTC)

Not paid; no COI; I don't see that comment but I remember it referring to awards which you already got rid of everything that was there before.

Here's another source on the rebrand:

https://www.mrweb.com/drno/news35166.htm

and

https://www.tipranks.com/news/the-fly/tremor-international-changes-name-to-nexxen-international

This is still probably the best source for it with an actual author and reliable source like Digiday:

https://digiday.com/marketing/some-will-close-their-gates-others-will-open-to-programmatic-ofer-druker-on-the-future-of-ctv/

"Tremor International is rebranding as Nexxen..." 47.195.33.14 (talk) 15:59, 1 August 2024 (UTC)

Only one of those sources is acceptable. I want to WP:AGF but it is difficult to believe you do not have a COI as your editing is typical of someone who does. You DO REMEMBER that comment as you removed it in your last edit so let's not play games. I changed the name and moved the page. I will clean it up later for promotional tone. --CNMall41 (talk) 17:39, 1 August 2024 (UTC)

Updates to Nexxen

Infobox

• Nasdaq: NEXN

• AIM: TRMR}}

• AIM: NEXN}}

| num_employees = 800

Remove logo: | logo = File:Tremor_International_logo.png

Lead section:

Nexxen (formerly Tremor International) is a publicly traded online advertising company,

Tremor International Ltd., comprising Tremor Video and Unruly, is a publicly traded advertising-technology company. Founded in 2007, it focuses on digital advertising including video, mobile, native, display technology, and connected TV. Its stock trades on both the Nasdaq and London Stock Exchange under the ticker symbol TRMR.

based in New York, NY. Founded in 2007, the company bridges the buy-side and sell-sides of the advertising industry through a single video and CTV-focused platform. Its stock trades on both the Nasdaq and London Stock Exchange under the ticker symbol NEXN. The company is known for its independent, end-to-end advertising platform that integrates digital and linear planning, DSP, SSP and ad serving across a consistent data layer.

First para:

Founded as Marimedia in 2007 by Maia Shiran and Ariel Cababie, the company’s first focus was on digital advertising monetization.

2014 para:

In 2014, Marimedia acquired Taptica a mobile advertising technology company, and to fund this acquisition, the company listed on AIM in London, raising £17.9 million. The following year, Marimedia rebranded as Taptica. The company changed its name to Taptica in September 2015.

Nexxen

In 2023, Tremor International rebranded as Nexxen. The unified business units include Nexxen DSP (formerly Amobee and Tremor Video), Nexxen SSP (formerly Unruly), Nexxen Studio (formerly Tr.ly) and Nexxen CTRL (a consolidated offering that used Nexxen’s ad server and Nexxen SSP). In 2024, Nexxen marked the change of its ticker symbol to NEXN with a bell-ringing ceremony at Nasdaq. 47.195.33.14 (talk) 16:57, 3 August 2024 (UTC)

Last, the original awards section was for years:

For the years 2015 to 2017, Taptica was named to Deloitte's Tech Fast 50 list. At Digiday Signal Awards 2017, Taptica won Best Social Advertising Platform. In 2017, Taptica was listed as AppsFlyer's fastest-rising partner for installs and retention and by 2018 the company ranked in the top ten across various categories and geographies.

References

Language such as "streamline the company narrative, and emphasize the comprehensive value of its offerings" is promotional. --CNMall41 (talk) 19:42, 3 August 2024 (UTC)

Agree. Cut to: In 2023, Tremor International rebranded as Nexxen. The preceding and following sentences aren't promo. 47.195.33.14 (talk) 15:49, 4 August 2024 (UTC)