Steve Harrison (advertising)
 | This article contains promotional content. (September 2018) |
Steve Harrison | |
|---|---|
| Born | |
| Nationality | British |
| Alma mater | University of Manchester |
| Occupation(s) | Advertising executive, copywriter, creative director, author |
Steve Harrison is a British copywriter, creative director, and author.
He has won more Cannes Lions awards than any other creative director.[1]
Career in Advertising
[edit]Born in Blackpool, Steve Harrison completed a doctoral thesis on American Society, Cinema, and Television: 1950–1960 at the University of Manchester.[2] At the age of 30, he traveled to London and secured a researcher position at Ogilvy & Mather.[3] After 11 months, he was hired as a copywriter at Ogilvy and Mather Direct after their global vice chairman, Drayton Bird, noticed a report that Harrison had written.[4] In 1989, he was made Head of Copy at the agency, and by 1997, he was European Creative Director.[5]
In 2001, Harrison founded Harrison Troughton Wunderman [6] after the Wunderman owned agency Impiric purchased Harrison's Agency, HPT Brand Response.[7] The agency went on to produce a number of campaigns for brands including Xerox, IBM, Microsoft, Vodafone, and Rolls-Royce.[8]
In 2006, Harrison became the first Creative Director to head up the Direct Jury at the Cannes Lions International Festival of Creativity.[9]
In 2007 Steve Harrison stood down as Worldwide Creative Director of Wunderman following a management restructure of the Advertising Agency.[10]
Awards
[edit]Harrison has won three gold, five silver, and two bronze Lions for his work.[11]
Study of Howard Gossage
[edit]In 2012, Steve Harrison authored a book on the advertising pioneer Howard Gossage entitled 'Changing the world is the only fit work for a grown man'.[12] Harrison's study of Howard Gossage began when he came across Gossage's book 'Is there any hope for advertising' in the library of Ogilvy and Mather New York.[13]
Harrison started out intending to make a documentary about Howard Gossage with a friend. He wrote a treatment for this documentary, which then became the outline for his book.[14]
Published works
[edit]In 2010, Steve Harrison authored the book 'How to do better creative work'.[15] In their review of the book, Campaign Magazine called it 'essential reading for anyone looking to demystify the creative process'.[16] The book became the most expensive advertising book of all time when it was traded on Amazon.com for $3,000 per copy.[17]
References
[edit]- ^ Steve Harrison's Cannes Lions Awards
- ^ Steve Harrison education
- ^ Steve Harrison career background
- ^ Steve Harrison Biography from Brand Republic
- ^ Steve Harrison career progress
- ^ Bloomberg profile of Steve Harrison
- ^ Formation of HWT from HPT Brand Response
- ^ HTW Client list
- ^ Steve Harrison Chairs Direct Jury at Cannes
- ^ Steve Harrison departure from Wunderman
- ^ Steve Harrison Cannes Lions wins
- ^ Adweek profile of Steve Harrison's book on Howard Gossage
- ^ Interview with Steve Harrison on Howard Gossage
- ^ Interview with Steve Harrison on the creation of his Howard Gossage book
- ^ Marketing Magazine's review of Steve Harrison book on how to do better creative work
- ^ Campaign Magazine quotation on Steve Harrison's book
- ^ Details of Harrison's book trading online