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SWM (automobiles)

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SWM Autos (斯威)
Company typePrivate
IndustryAutomotive manufacturing
Founded2016; 8 years ago (2016)
FounderDaxing Gong（龚大兴）
Headquarters
Chongqing
,
China
Area served
China
ProductsAutomobiles
Websitewww.swmmotors.com.cn

The SWM brand was founded in Milan, Italy in 1971. In 2014, SWM Automobile was acquired by Xinyuan Holdings Co., Ltd. in Chongqing, China. On July 27, 2016, the SWM brand was officially launched in Beijing, China. In July 2016, the SWM brand was launched in Beijing and officially entered the passenger car market. SWM Automobile has a design center in Milan, Italy, and a manufacturing base in Chongqing, China. From 2016 to 2022, SWM Automobile has launched a number of SUV models. With the rise of new energy technologies, SWM Automobile has begun to transform into new energy vehicles, including hybrid and pure electric models.[1][2][3][4]

History

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The SWM brand was founded in Milano (Milan Province) in 1971 with the launch of the Six Days off-road vehicle. It also produces off-road, enduro and motocross motorcycles equipped with Sachs and Rotax engines.[5][6]

In October 2014, Xinyuan Group acquired the Italian brand SWM and established an automotive design center in Milan, Italy.[7][8]

On July 27, 2016, SWM Motors launched its new brand at Beijing 751D•PARK Fashion Design Plaza.[9]

In September 2016, SWM Motors launched the large 7-seater SUV - SWM X7.[10]

In 2017, SWM Motors' first pure electric SUV concept car EROE was unveiled at the Shanghai International Auto Show.[11] In the same year, Xinyuan Automobile became the official partner of Inter Milan Football Club.[12] At the same time, Italian star Gagliardini became the spokesperson for SWM.[13]

In 2017, SWM launched the SWM X3 at the Shanghai Auto Show in China. It is reported that the SWM X3 is positioned as a compact SUV.[14]

On March 29, 2018, SWM G01, a large five-seater SUV built on the new G platform, was officially launched in Milan, Italy.[1][2]

In 2019, the SWM brand entered the Spanish market with two models, namely SWM G01 and G01F.[15][16]

On October 16, 2020, the upgraded version of SWM G05 - SWM G05pro was launched.

On May 31, 2020, the SWM's versatile large 7-seat SUV (X7) was launched.[17]

In 2022, SWM G01 was listed as the best-selling SUV of the year in Ecuador.[18]

On May 20, 2022, SWM Motors and Fudi Power signed a "Cooperation Intention Agreement" to reach a strategic cooperation intention on powertrain systems and new energy technologies.[19]

On August 18, 2022, SWM Motors released the SWM Dahu mid-size 7-seater SUV.[20]

In November 2022, the SWM brand entered the German market, launching the G01F model.[21]

In 2023, SWM brand will enter the Turkish market。The G01, G01F, G03F and X30L EV light commercial vehicles and the D-SUV model G05 were introduced to Turkish consumers。[22][23]

On February 3, 2023, SWM Tiger EDi will be launched in two configurations: 5-seater and 7-seater.[24][25]

In March 2024, the SWM brand was officially launched in Russia and became the official partner of F.C. Lokomotiv Moscow.[26]

In April 2023, the SWM series passenger cars will be launched in Russia.[27]

The resurgence of the SWM brand started with six new models displayed at EICMA 2014 with funding for the company coming from China via the entity Shineray Group. SWM will keep manufacturing motorcycles in Italy with some of its engines acquired from the old Husqvarna (engines replaced by KTM units following the acquisition by Peirer).[22] Shineray Group later revealed the SWM Automotive brand in 2016 in Beijing, China and launched the first product, the 7-seater SWM X7 midsize crossover shortly after.

R&D and Manufacturing

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SWM Automobile has production and R&D institutions in Milan and a SWM Automobile Factory in Chongqing Fuling. The park covers an area of 1,704 acres, with a total investment of 4.5 billion yuan, and produces more than 300,000 passenger cars and 300,000 engines each year.[28] It has formed an independent development system in vehicle design, engine development, performance matching, etc., and currently has key design capabilities such as data analysis, CAE simulation design, NVH analysis, reliability verification, chassis matching, and vehicle electrical matching. It has built advanced laboratories such as multi-functional environmental warehouses and emission warehouses, and has high-end testing equipment such as NVH.[3]

Sponsorship

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In February 2018, SWM Motors became the title sponsor of Chongqing Football Team, and the team adopted the new team name "Chongqing SWM Football Team", abbreviated as "Chongqing SWM". At the same time, the customized version of SWM X7 for Chongqing SWM Football Team was launched.[29]

In February 2019, SWM Motors sponsored the "China Football Association Member Association Champions League" (abbreviated as "China Champions League")[30]

In November 2019, SWM Motors sponsored the Chongqing International Women's Half Marathon, and its G01 F served as the lead vehicle for this event.[31]

Models

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Current

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Discontinued

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[edit]
  • SWM Tiger
    SWM Tiger
  • SWM G01
    SWM G01
  • SWM G01 F-edition
    SWM G01 F-edition
  • SWM G05
    SWM G05
  • SWM X2
    SWM X2
  • SWM X3
    SWM X3
  • SWM X7
    SWM X7

References

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  1. ^ a b "SWM斯威汽车品牌将发布 首款产品亮相".
  2. ^ a b "SWM斯威汽车握手百年意甲豪门国际米兰".
  3. ^ a b "企业介绍-斯威汽车". www.swmmotors.com.cn. Retrieved 2024-11-01.
  4. ^ "SWM斯威G01在意大利全球首发 植入运动基因引关注-中国新闻网". www.chinanews.com.cn. Retrieved 2024-11-01.
  5. ^ "G01探路阿尔山-中国质量新闻网". www.cqn.com.cn. Retrieved 2024-11-01.
  6. ^ "SWM Motorcycles unveils first new lineup in 30 years". New Atlas. 2015-07-06. Retrieved 2024-11-01.
  7. ^ James (2019-09-06). "SWM Motors Launched SWM G05 in 2019 Chengdu Motor Show With Price Strated 69,900 yuan". Retrieved 2024-10-28.
  8. ^ "Factory Tour - Shineray SWM Motors - 13th October - Chongqing | China-Italy Chamber of Commerce". www.cameraitacina.com. Retrieved 2024-10-28.
  9. ^ "SWM斯威汽车牵手国际米兰 精工制造或"带球突破"_汽车_中国网". auto.china.com.cn. Retrieved 2024-10-31.
  10. ^ Ning, W. E. (2016-07-28). "This Is The New Brilliance Shineray SWM X7 For China". CarNewsChina.com. Retrieved 2024-10-28.
  11. ^ Feijter, Tycho de (2017-04-25). "Brilliance Shineray SWM Eroe Electric SUV Concept Launched In China". CarNewsChina.com. Retrieved 2024-10-28.
  12. ^ "Inter Milan drives deeper into China with SWM sponsorship deal". Inside World Football. 2017-03-21. Retrieved 2024-10-28.
  13. ^ "SWM Motorcycles partner ufficiale dell'Inter e Gagliardini brand amabssador del club in Cina". Sport Business Management. Retrieved 2024-10-29.
  14. ^ "【图】斯威X3/斯威X7 6AT将于上海车展亮相_汽车之家". www.autohome.com.cn. Retrieved 2024-10-31.
  15. ^ "The eight Chinese brands that sell the most cars in Spain: one outperforms the rest by a landslide". La Vanguardia. 2024-10-07. Retrieved 2024-11-01.
  16. ^ "SWM汽车大事记". 鑫源汽车.
  17. ^ "冠军见证！SWM斯威X7冠军版上市6.39万_易车". news.yiche.com. Retrieved 2024-10-31.
  18. ^ Gasnier, Matt (2023-08-01). "Ecuador Full Year 2022: Chevrolet marks 28 straight years at #1". Best Selling Cars Blog. Retrieved 2024-10-31.
  19. ^ "共促重庆新能源产业发展 斯威汽车与弗迪动力强强联合 -新重庆客户端". h5.cqliving.com. Retrieved 2024-10-31.
  20. ^ "SWM Motors launches SWM Big Tiger mid-sized 7-seater SUV". MarkLines Automotive Industry Portal. 2022-08-22. Retrieved 2024-10-31.
  21. ^ "扩大海外布局，首批SWM斯威G01F出口德国_车家号_发现车生活_汽车之家". chejiahao.autohome.com.cn (in Chinese (China)). Retrieved 2024-11-01.
  22. ^ a b "鑫源海外并购建基地 要生产高档越野摩托车". 鳳凰網. Retrieved 10 January 2017.
  23. ^ "Chinese carmaker says plans underway to build factory in Türkiye". www.aa.com.tr. Retrieved 2024-11-01.
  24. ^ Chen, Dong Yi (2023-02-07). "SWM Big Tiger EDi EREV SUV Launched In China, Price Starts At 14,700 USD". CarNewsChina.com. Retrieved 2024-10-29.
  25. ^ "2023 SWM Motors Big Tiger EDi - Stunning HD Photos, Videos, Specs, Features & Price - DailyRevs". Dailyrevs.com. Retrieved 2024-10-29.
  26. ^ "鑫源汽车：驰骋绿茵场，扬帆出海路-新华网". www.xinhuanet.com. Retrieved 2024-11-01.
  27. ^ "Avtotor, Russia announces partnership with Shineray, China, starts production of SWM cars". MarkLines Automotive Industry Portal. 2023-04-17. Retrieved 2024-10-29.
  28. ^ "Inter Milan drives deeper into China with SWM sponsorship deal". Inside World Football. 2017-03-21. Retrieved 2024-11-01.
  29. ^ "重庆力帆更名为重庆斯威，龚大兴接棒尹明善扛过山城足球大旗_车家号_发现车生活_汽车之家". chejiahao.autohome.com.cn (in Chinese (China)). Retrieved 2024-10-30.
  30. ^ "斯威汽车冠名中冠联赛签约仪式在渝举行-中国足球协会官方网站". www.thecfa.cn. Retrieved 2024-10-30.
  31. ^ "2019重庆女子半马开赛 SWM斯威G01 F魅力领跑_综合报道_河南汽车在线". www.autohenan.com. Retrieved 2024-10-30.
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