Remnant advertising
 | This article needs additional citations for verification. (February 2024) |
Remnant advertising refers to advertising space that has been sold by a publisher to a third party after they have completed direct negotiations with advertisers, which are then bundled and resold at a discount.[1] Remnant advertising slots on websites are generally sold by ad exchanges.[2]
References
[edit]- ^ Shapiro, Bradley T.; et al. (2021). "TV advertising effectiveness and profitability: Generalizable results from 288 brands". Econometrica. 89 (4): 1859–1860. doi:10.3982/ECTA17674. ISSN 0012-9682.
- ^ Hörnle, Julia; et al. (2019). "Regulating online advertising for gambling – once the genie is out of the bottle …". Information & Communications Technology Law. 28 (3): 317. doi:10.1080/13600834.2019.1664001. ISSN 1360-0834 – via Taylor & Francis.
 | This advertising-related article is a stub. You can help Wikipedia by expanding it. |
 | This terminology-related article is a stub. You can help Wikipedia by expanding it. |