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Kamala is for they/them

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"Kamala is for they/them" was an American political advertisement commissioned by Republican nominee Donald Trump's campaign to attack Kamala Harris during the 2024 United States presidential election.[1][2] Trump spent more money on the ad than any other in the campaign, including ones on housing, immigration, and the economy, combined.[3]

The ad featured an excerpt from an interview that Harris gave to National Center for Transgender Equality Action Fund, where she said she supported tax-funded gender-affirming surgery for transgender people in prison.[2] The ad's kicker, which mocked preferred gender pronouns, was "Kamala is for they/them, President Trump is for you."[4]

The ads, which had several different variations, aired more than 30,000 times in every swing state.[2] The Trump campaign put the ads in heavy rotation during football games.[5]

Charlamagne tha God commended the ad for its effectiveness during a segment of The Breakfast Club,[5] saying, "Hell no, I don't want my taxpayer dollars going to that."[3] The Trump campaign then clipped his remarks and added them to another round of ads against his consent. Charlamagne issued a cease and desist order, demanding Trump cut him out of his campaign ad.[6]

According to an analysis by Future Forward, "Kamala is for they/them" was ranked as one of the Trump's most effective 30-second attack ads, shifting the race 2.7 percentage points in favor of Trump after viewers watched it.[7]

References

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  1. ^ Nehamas, Nicholas; Gold, Michael; Tankersley, Jim; Epstein, Reid J.; Glueck, Katie; Levien, Simon J.; O’Brien, Rebecca Davis; Cameron, Chris; Corasaniti, Nick; Medina, Eduardo; Astor, Maggie; Balk, Tim; Goldmacher, Shane; Duehren, Andrew (2024-09-25). "Harris Keeps Focus on Economy With MSNBC Interview: Sept. 25 Campaign News". The New York Times. Retrieved 2024-11-08.
  2. ^ a b c Davis, Susan (2024-10-11). "Republican campaigns have been blanketing the airwaves with anti-trans ads". NPR. Retrieved 2024-11-08.
  3. ^ a b Barrón-López, Laura; Baldwin, Lorna; Lane, Sam; Barajas, Joshua; Sunkara, Satvi (2024-11-02). "Why anti-transgender political ads are dominating the airwaves this election". PBS News. Retrieved 2024-11-08.
  4. ^ "Coming to a TV near you". Donald J. Trump. 2024-10-14. Retrieved 2024-11-08.
  5. ^ a b Goldmacher, Shane (2024-10-08). "Trump and Republicans Bet Big on Anti-Trans Ads Across the Country". The New York Times. Retrieved 2024-11-09.
  6. ^ Brown, Preezy (2024-10-21). "Charlamagne Files Cease And Desist Order Against Donald Trump Over Campaign Ad". Yahoo News. Retrieved 2024-11-09.
  7. ^ Goldmacher, Shane; Haberman, Maggie; Swan, Jonathan (2024-11-07). "How Trump Won, and How Harris Lost, the 2024 Presidential Election". The New York Times. Retrieved 2024-11-08.
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