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Draft:Lifeplus

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  • Comment: The cycling team is notable, but the company is not. To establish notability under WP:NCORP, there must be sources meeting WP:ORGCRIT. I do not see those in the draft nor in a search of GNews and others. CNMall41 (talk) 21:23, 30 October 2024 (UTC)
  • Comment: I will leave it for someone else to do the next review, but just to say that since I declined this, two new sources (12 & 13) have been added. Of these, 13 deals with a sporting incident involving a team that is sponsored by Lifeplus; this obviously does not amount to significant coverage of Lifeplus. DoubleGrazing (talk) 14:12, 30 October 2024 (UTC)
  • Comment: I will also note this fails WP:NPOV because it does not include criticisms about the product and sales tactics which are documented in reliable sources. S0091 (talk) 18:16, 28 August 2024 (UTC)
  • Comment: Primary sources and routine business reporting do not establish notability per WP:NCORP. Of the few secondary sources, the WiWo article doesn't really provide significant coverage of Lifeplus, and the Arkansas Business looks suspiciously like churnalism/advertorial. The StZ piece is the strongest of the lot, but it isn't enough, we need at least one other equally solid source, ideally two. Note that the NCORP bar is set higher than the standard WP:GNG, for a reason. DoubleGrazing (talk) 13:05, 28 August 2024 (UTC)
  • Comment: Arkansas Business largely relies on what those affiliated say, including their plans, etc. The Stuttgarter Zeitung gives an overview of the event and also includes independent coverage by experts critical of the company (how they get around German laws prohibiting pyramid schemes and sales tactics) so that one does count toward notability but that critical coverage needs to be included for NPOV. The Wirtschaftswoche is mostly about the industry rather than Lifeplus specifically and also critical (i.e. there's no need for Germans to buy supplements). One source is not enough establish notability though. S0091 (talk) 15:17, 28 June 2024 (UTC)
  • Comment: Hello S0091, thanks for having a look at the draft. I would say though that the source coverage is sufficient to meet WP:NCORP. The article cites Stuttgarter Zeitung, Wirtschaftswoche, and Arkansas Business. These sources are all secondary, may be deemed independent and reliable, and they all discuss the subject in significant detail. I would also like to ask, what do you reckon needs improving for the article to meet WP:NPOV? --Erika Mayer (talk) 09:17, 21 May 2024 (UTC)

Hi S0091 When can I expect feedback?

Lifeplus
IndustryNutrition
Founded1992
FounderBob Lemon
HeadquartersBatesville, Arkansas, US
Area served
Worldwide
ProductsDietary Supplements
Number of employees
>600[1] (2022)
Websiteww1.lifeplus.com

Lifeplus is an American multinational company of beauty and health products. It is headquartered in Batesville, Arkansas.[2]

Lifeplus has two main locations: Lifeplus International with the US-office and main production facility in Batesville, and Lifeplus Europe Ltd. in Cambridgeshire (UK).[3][4] The company is active worldwide.[5]

Together with Wahoo Fitness, Lifeplus is the sponsor of the British UCI women's cycling team Lifeplus–Wahoo.[6]

History

[edit]

Lifeplus was founded in the US in 1992 by former pharmacist Bob Lemon.[2] Lifeplus Europe Ltd. was founded in 1996 in the United Kingdom.[2] In 2001, the Lifeplus Foundation was established, which supports individual municipal projects for access to resources that enable a healthy life, such as clean drinking water or sanitary facilities.[7]

In 2013, Lifeplus Italia s.r.l. was founded in Italy as a wholly owned subsidiary of Lifeplus Europe.[8] On October 20, 2016, Lifeplus Europe inaugurated a new logistics hall in the UK.[8]

Lifeplus organizes events, such as the conference at Messe Stuttgart (Germany) in 2017 or the "Wellbeing For Life Festival" in Munich (Germany), held for the first time in June 2022.[9] In 2022, Lifeplus began constructing four new buildings in Batesville.[1]

The American parent company employs 250 people.[1] In 2014, the European subsidiary Lifeplus Europe generated GBP 175.8 million.[10] Its central warehouse is located in St Neots near London, UK, where around 250 employees work.[8] Including the employees in the UK, Lifeplus has 350 employees in Europe.[1]

Lifeplus uses a multi-level marketing distribution model;[11][9] According to Onpulson Magazine, it faced criticism for using this model.[12] Some of Lifeplus's products are listed on the "Kölner Liste" (Cologne list), which is an indicator that they were tested negative for any doping substances.[5]

Since January 2023, Lifeplus has been the title sponsor of the Lifeplus-Wahoo British UCI women's cycling team.[6] In June 2024, German magazine Der Spiegel reported that the team had their Ribble Endurance SLR bicycles stolen during the Tour of Britain in Wrexham.[13]

References

[edit]
  1. ^ a b c d Jared, George (2022-12-12). "Lifeplus investing $24 million in Batesville to grow 150 jobs". Talk Business & Politics. Retrieved 2024-02-01.
  2. ^ a b c "Lifeplus". Direct Selling Magazine (in German). 2023-11-08. Retrieved 2024-02-01.
  3. ^ Moritz, Gwen (2022-10-10). "LifePlus: A $200M Batesville Company Is Growing Again". Arkansas Business. Retrieved 2024-02-01.
  4. ^ "Lifeplus kontaktieren". Lifeplus. Retrieved 2024-02-01.
  5. ^ a b "Finger weg von Lifeplus? Wie gut sind die Nahrungsergänzungsmittel?". www.wissen.de (in German). Retrieved 2024-08-26.
  6. ^ a b Weislo, Laura (2023-01-24). "British women's team gets new life as Lifeplus-Wahoo". Cyclingnews.com. Retrieved 2024-08-27.
  7. ^ "The Lifeplus Foundation". Lifeplusfoundation. Retrieved 2024-02-01.
  8. ^ a b c "Umsatzrekord bei Lifeplus". Direct Selling Magazine (in German). 2016-10-27. Retrieved 2024-02-01.
  9. ^ a b Bell, Claudia (2017-06-20). "Lifeplus-Event in Stuttgart: Glücklich durch Vitaminpillen?". Stuttgarter Zeitung (in German). Retrieved 2024-02-01.
  10. ^ "Umsatzrekord! Lifeplus Europe erzielt 2017 Umsatz in Höhe von 175,8 Millionen GBP". Direct Selling Magazine (in German). 2018-10-05. Retrieved 2024-02-01.
  11. ^ Goebel, Jacqueline; Matheis, Katharina (2017-08-16). "Nahrungsergänzung: Wie Ärzte uns Vitamin-Pillen unterjubeln sollen". Wirtschaftswoche (in German). Retrieved 2024-02-01.
  12. ^ Fischer, Carolin (2024-10-14). "Nahrungsergänzungsmittel für Führungskräfte: Unterstützung oder Risiko im stressigen Arbeitsalltag?". Onpulson (in German). Retrieved 2024-10-23.
  13. ^ Matthiesen, Wyn (2024-06-07). "Tour of Britain: Fahrraddiebstahl über Nacht – Konkurrenz rüstet Lifeplus-Wahoo neu aus". Der Spiegel (in German). Retrieved 2024-10-23.
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