Draft:Hyperpure
| Submission declined on 3 December 2024 by DoubleGrazing (talk). Resubmitted without any meaningful improvement, previous decline still stands.
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| Submission declined on 3 December 2024 by Theroadislong (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are:
This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. Declined by Theroadislong 21 days ago. | |
| Submission declined on 18 November 2024 by Bonadea (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies. This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by Bonadea 36 days ago.
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Comment: what on earth does "a vertical for restaurant aggregator" even mean? Too many marketing buzzwords. Theroadislong (talk) 09:34, 3 December 2024 (UTC)
- Comment: In addition to the issues mentioned above, some of the draft (such as the introduction) looks a bit like word salad. bonadea contributions talk 13:01, 18 November 2024 (UTC)
 | This article contains promotional content. (November 2024) |
| Industry | Supply chain management |
|---|---|
| Founders | Zomato |
| Headquarters | Gurgaon, Haryana, India |
| Products | Fresh produce, dairy products, meats, groceries |
| Services |
|
| Parent | Zomato |
| Website | hyperpure.com |
Hyperpure, an Indian supply chain service, was introduced in 2018 as a vertical by the restaurant aggregator Zomato. It is a first-of-its-kind initiative in India[1], working as a B2B model to supply food supplies to restaurants.
Hyperpure deployed a farm-to-fork model for its supply chain by sourcing directly from farmers, producers, and processors, eliminating intermediaries, with better quality and competitive pricing.[2] The company supplies fresh fruits, vegetables, grocery, packaged, and frozen products for the industry.[3]
History
[edit]In 2019, Zomato piloted the business in Bangaluru for supplies to restaurants, sourcing ingredients directly from farmers, producers, and processors.
In 2022, service's revenues increased by 170% to ₹540 crore (US$70 million), expanding to 10 cities. The number of restaurants under Hyperpure network grew from 12,000 in 2021 25,000 in the covid period.[4]
The company expanded during covid times in 2020 adding 20 warehouses across India.[5]
Operations
[edit]Hyperpure primarily sources a food supplies and ingredients, including fresh produce, dairy products, meats, and groceries. The initiative focuses on sustainability, aiming to reduce food wastage and promote better agricultural practices. With a direct connection with farmers and producers, Hyperpure acts as the middleman to restaurants for their supply of ingredients.
The supply chain is managed through a network of warehouses and distribution centers located to serve major cities. Zomato and hyperpure growing logistics infrastructure with assisting restaurants in managing inventory for the restaurant's operation. Hyperpure inventory management, such as regular audits, accurate tracking, and using software for automation, can significantly reduce the risk of running out of essential items. Additionally, strategies like optimizing menu offerings, nurturing vendor relationships, and strategic ordering in zomato's favour. Hyperpure has a network of around 30,000 hotels on it network and in Q3 F24, hyperpure reported a revenue of ₹859 crore.[6]
Contoveries
[edit]In October 2024, Zomato's Hyperpure warehouse in Hyderabad was inspected by the Food Safety and Standards Authority of India (FSSAI). The inspection revealed 90 packets of button mushrooms with incorrect packaging dates. Zomato CEO Deepinder Goyal attributed the error to a vendor's manual typing mistake and assured that the affected packets were rejected1. The warehouse received an A+ rating from the authorities.[7]
References
[edit]- ^ HyperPure (Report). National Restaurant Association of India. 2019.
- ^ "Hyperpure v0.2 – now set to supply 2500+ restaurants every day in Bangalore". blog.zomato.com. Zomato. 1 March 2019. Retrieved 11 November 2024.
- ^ HyperPure - About the company (Report). tracxn. 2015.
- ^ "Zomato says B2B vertical Hyperpure could be bigger than food delivery". The Economics Times. Delhi. 31 August 2022. Retrieved 16 November 2024.
- ^ "Zomato to invest around Rs 56 crore to set up 20 more warehouses by 2020". The Economics Times. Delhi. 29 April 2019. Retrieved 11 November 2024.
- ^ Gupta, Ashmita (26 September 2024). "Have you heard of Hyperpure — Zomato's lesser-known cousin for restaurant owners?". businessinsider. Retrieved 3 December 2024.
- ^ Sharma, Manoj (4 November 2024). "Zomato Hyperpure warehouse raid:Vendor error caused issue, clarifies Goyal". Hyderabad. Retrieved 11 November 2024.