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Draft:FITTERY

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  • Comment: Their own website and Linkedin.com are not independent sources. Theroadislong (talk) 10:27, 18 November 2024 (UTC)

FITTERY is a Hong Kong-based meal preparation and delivery service company founded in 2022. The company operates a 4,000-square-foot food production facility in San Po Kong, Hong Kong.[1][2]

The company name combines the words "fit" and "eatery." Their services include prepared meals designed in consultation with nutritionists, with a focus on health-conscious dining options.

In 2023, the lifestyle publication Honeycombers recognized FITTERY in their Reader's Choice awards.[3]

The company maintains an online presence through their website, which includes nutritional information and meal planning resources. As of 2024, the company reports having produced over 500,000 meals.

History and current situation

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FITTERY is a Hong Kong-based meal plan service company founded in 2022. The company focuses on providing personalized nutrition solutions through calorie-controlled meals, emphasizing dietary moderation rather than restriction.

As of 2024, FITTERY operates through six Deliveroo virtual kitchen locations across Hong Kong. The company offers delivery services and maintains a minimum of six customizable meal plan options. Their menu is developed in consultation with certified nutritionists and accommodates various dietary requirements. The meal plans can be customized according to individual health objectives, such as weight management or muscle development, and can be adjusted to account for allergies and other physiological considerations.[4]

Products and services

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FITTERY is a company that specializes in the production of healthy meals tailored to various dietary needs, including weight loss, low-starch diets, balanced nutrition, muscle gain, and vegetarianism. Meals are developed by nutritionists to suit individual preferences and requirements. FITTERY offers both pre-prepared meal packages that customers can purchase directly and DIY meal boxes that allow for customization.[5][6]

1.Meal Plan

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Customers have the option to purchase a healthy meal plan, which consists of a menu designed by nutritionists based on research. The meal plans include healthy Chinese cuisine and are available for various meals throughout the day, including breakfast, lunch, and dinner.

2.DIY BOX(Customize Meal)

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The DIY Box enables customers to create personalized meals by selecting from over 25 ingredients, resulting in approximately 2,000 possible combinations. All meals are prepared fresh to order and are delivered within two working days, ensuring that the food is never frozen.

Partnerships and Collaborations

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FITTERY collaborates with the Medical Faculty of the University of Hong Kong to provide calorie-restricted meals designed to meet the nutritional needs of staff and students. The service offers a selection of 100 different dishes, encompassing both Chinese and Western cuisine. Meal delivery to workplaces is provided at no additional charge and does not require a minimum order quantity.

Additionally, FITTERY has partnered with the Hong Kong China Rugby team (HKCR) to develop a meal plan program tailored for professional athletes. This program features a simple menu that ensures each meal contains at least 50 grams of lean protein and 60 grams of low-glycemic index carbohydrates, which meets the minimum daily intake standards for athletes. HKCR subsidizes the program, enabling each meal to cost only 63 Hong Kong dollars. Deliveries are scheduled for Mondays and Thursdays, with meals stored at the HKCR office for up to two days to ensure availability for athletes.

FITTERY also maintains partnerships with 20 gyms and wellness studios across Hong Kong.

For its delivery services, FITTERY works with Deliveroo, operating from six locations: Aberdeen, Quarry Bay, Mei Foo, Kwai Chung, Tuen Mun, and Tseung Kwan O. The company has also partnered with Pickupp to enhance its delivery system. Utilizing big data and artificial intelligence, FITTERY aims to optimize delivery routes and times. Pickupp assists in organizing and marking meal boxes, as well as providing real-time delivery tracking, which allows FITTERY to monitor delivery progress and ensure timely service through advanced GPS tracking and visual confirmation of deliveries.[7]

  1. ^ "FITTERY". FITTERY (in Chinese (Hong Kong)). Retrieved 2024-11-18.
  2. ^ "FITTERY - Company Profile - Tracxn". tracxn.com. 2024-10-12. Retrieved 2024-11-19.
  3. ^ Wong, Elaine (29 Aug 2023). "Congratulations to all the amazing winners of our Love Local Awards 2023!".
  4. ^ "FITTERY 提供健康餐送餐服務以實現健康目標 #fitteryhk #mealplan #healthyeating #mealdelivery #健康餐 #營養餐 #減肥". Media Outreach. Retrieved 2024-11-19.
  5. ^ "The 6 best healthy meal plans in Hong Kong". 2024-09-03. Retrieved 2024-11-18.
  6. ^ n8n (2024-04-26). "FITTERY增肌餐單幫助客戶實現健康目標". 亞柏斯 APEX. Retrieved 2024-11-18.{{cite web}}: CS1 maint: numeric names: authors list (link)
  7. ^ "【Pickupp Delivers Success】100% Growth in Less Than 6 Months for the Meal Plan Company | Pickupp x Fittery". hk.pickupp.io. Retrieved 2024-11-19.