Draft:Addlly AI

Addlly AI Pte Ltd

Company type	Private
Industry	Technology Software as a service
Founded	March 2023 (2023-03) in Singapore
Founder	Tina Chopra Ronie Ganguly
Headquarters	Singapore
Products	AI Playground SEO Blog Co-Pilot Social Media Post Generator 1-Click Blog Writer Newsletter Generator Press Release Generator
Services	Social Listening Generative AI Development
Website	https://addlly.ai

Addlly AI is a zero-prompt customizable Gen AI platform designed to help businesses create hyperlocalized, on-brand marketing content by leveraging social listening and their proprietary data. Its flagship product, the AI Playground, integrates multiple large language models (LLMs) and generative AI techniques to streamline the content creation process for enterprise users.

Addlly AI was founded by Tina Chopra, a former business journalist and Content Strategist at Grab, and Ronie Ganguly, a former Managing Director at BlackRock.

History

Following its establishment, Addlly AI has achieved several significant milestones:

• June 2023: Began alpha testing of the platform, focusing on internal evaluations to refine functionalities.
• October 2023: Launched commercial services, enabling businesses to create customized content in various digital formats.
• January 2024: Secured seed funding cap at a $5 million valuation cap.
• February 2024: Selected for the IMDA Gen AI Sandbox initiative to promote generative AI adoption across SMEs.
• June 2024: Launched zero-prompt AI Playground, enabling businesses to use their proprietary data, social listening, and multiple language models (LLMs) to generate hyperlocalized content.
• September 2024: Officially recognized as an IMDA Spark Company after meeting rigorous evaluation criteria, including technical performance, security measures, usability, reliability, and maintainability.

Products and Services

Zero-Prompt AI Playground

The Zero-Prompt AI Playground is designed to streamline content creation by integrating multiple LLMs with clients' proprietary data. It supports the entire content workflow—from ideation and strategic planning to creation and publication. The platform can generate a variety of content types, including, but not limited to:

• SEO-optimized blogs
• Social media posts
• Newsletters
• Electronic Direct Mailers (EDMs)
• AI generated images

Emphasizing customization, the platform allows users to tailor content according to brand guidelines, industry specifics, and audience needs. Users can adjust tone, style, and messaging while incorporating SEO best practices. Operating in a zero-prompt environment, its differentiator is that it requires minimal input from users.

Specialized Tools

• AI SEO Blog Writer: Generates long-form, optimized articles.
• Social Media Post Generator: Creates engaging posts tailored to specific platforms.
• Shopify AI Writer: Assists e-commerce businesses on Shopify in producing product descriptions, blog posts, and promotional content with SEO optimization.

Technology and Innovation

Addlly's Zero-Prompt AI Playground offers an intuitive, user-friendly interface designed to accommodate individuals with varying levels of technical expertise. The platform operates in a zero-prompt environment, allowing users to generate content with minimal input—typically just a title or topic followed by a few clicks. This streamlined process eliminates the need for complex prompting, making advanced AI-driven content creation accessible to a broader range of users.

The Zero-Prompt AI Playground integrates multiple large language models (LLMs) and leverages first-party data to customize workflows tailored to each enterprise's specific needs. Addlly AI's technology focuses on:

• User-Friendly Interface: Accessible to individuals with varying levels of technical expertise.
• LLM and Cloud Agnostic: Integrates multiple LLMs and is compatible with various cloud environments, allowing seamless integration into existing infrastructures.
• Scalability and Efficiency: Enables businesses to implement automated processes aligned with their marketing strategies.
• Human-in-the-Loop: Incorporates human oversight to ensure quality and adherence to best practices in content creation.

Market Position and Competitors

Addlly AI operates in the AI-driven content creation market, focusing on marketing applications in the B2B2C space. It distinguishes itself by being LLM and cloud agnostic, allowing clients to utilize various models for greater flexibility, unlike competitors such as ChatGPT, Copy AI, Writesonic, and Jasper, which are primarily B2C and often tied to specific LLMs or cloud providers.

Addlly AI's main competitor is Writer's Palmyra, which uses an in-house model. In contrast, Addlly AI collaborates with leading models to provide clients access to the latest AI advancements, helping them stay competitive.

The platform integrates text and image generation for marketing professionals, streamlining content workflows and simplifying the creation of cohesive campaigns.

Business Model

Addlly AI operates on a subscription-based model with scalable pricing tiers suited for startups, mid-sized companies, and large enterprises. The company provides customization options for enterprise clients, offering dedicated fine-tuned models through the Zero-Prompt AI Playground. These models are tailored to specific requirements, enabling businesses to engage different audience segments while maintaining brand consistency.

The company operates on a flexible pricing structure that supports businesses in implementing and scaling their AI-driven content strategies effectively, enabling them to select the most appropriate level of service based on their specific needs and growth objectives.

Current customers utilize the platform to deploy content strategies that speak to varied audiences without compromising on brand identity. Addlly AI maintains quality by consistently testing in-house and involving human oversight to ensure best practices are met. While Singapore remains the largest market, the company serves a global clientele with regional customers and has plans for future expansion, including additional fundraising efforts.

Achievements and Awards

Addlly AI has received notable accolades for its contributions to AI-driven content creation:

• ASEAN Digital Awards 2024: Won the Bronze award for its AI writing tool, recognizing innovation and impact in the Southeast Asian digital landscape. This prestigious award honors organizations that demonstrate excellence in digital innovation and contribute significantly to the region's technological advancement. The accolade affirms Addlly AI's role in pushing the boundaries of AI technology and its effectiveness in providing solutions that meet the diverse needs of businesses across Southeast Asia.
• IMDA Spark Programme: Recognized by the Infocomm Media Development Authority's Spark program, which supports promising technology companies in Singapore. Inclusion in this program indicates that Addlly AI has met rigorous criteria set by the government agency, reflecting its potential for scalability and innovation in the AI sector. This recognition not only enhances the company's credibility but also provides access to valuable resources and networks that can facilitate further growth. Being backed by a stringent government body like IMDA underscores Addlly AI's commitment to excellence and aligns it with national objectives for technological advancement.

Impact and Reception

Addlly AI has impacted content creation in the marketing sector through its participation in the Infocomm Media Development Authority (IMDA) Generative AI Sandbox, which promotes the safe use of AI technologies among Singaporean SMEs. By utilizing this sandbox, Addlly AI showcased its solutions in a controlled environment, supporting digital transformation in marketing and fostering trust in AI tools.

The company has seen rapid adoption among enterprise clients due to its focus on customization and support for multiple Asian languages, enabling effective engagement with diverse audiences. This linguistic versatility has facilitated its growth in the Asian market, differentiating it from competitors.

Addlly AI's adaptable approach has also supported global expansion beyond Singapore. By providing solutions that ensure brand consistency across regions and integrating multiple large language models while remaining cloud-agnostic, the company has attracted a global clientele and addressed the specific needs of various businesses.