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ZiMAD is an American game developer and publisher founded in 2009 in San Francisco, California.[1]

History

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In 2009, the XIM group of companies, which develops software in the fields of fintech, aviation, and healthcare, opened XIMAD. It focused on developing games for mobile platforms.[2] The first XIMAD headquarters was located in San Francisco, California.[3][4] In 2016, the company was renamed to ZiMAD.[5]

In 2011, the mobile puzzle game Magic Jigsaw Puzzles was released globally. As of 2023, the project has over 120 million downloads[6] and partnerships with internationally renowned IPs, including LIFE magazine,[7] Disney,[8] Nickelodeon,[9] Sony Pictures,[10] Cartoon Network,[11] and National Geographic.[12]

Since 2012, ZiMAD has continued to develop the Magic Jigsaw Puzzles project[13] and has released and published other projects such as the Bubble Birds series, My Museum Story, Magic Cross Stitch, and others.[14][15][16]

In 2020, ZiMAD focused on developing its M&A direction, within which a promising board game, Domino Online, was acquired.[17] The acquisition of this project helped the company diversify its portfolio and strengthen its position in the market.[18]

Mobile games became one of the most popular forms of entertainment during the 2020 pandemic, when many people were forced to stay home.[19] ZiMAD noted an increase in downloads and revenue due to this trend. After the pandemic, the company almost entirely switched to the remote work format.[20]

In 2022, due to the growth of the team, ZiMAD opened an office in Serbia[21] to strengthen its presence in the European region and take advantage of more opportunities for business development. Also, in 2021, the company's headquarters moved to Florida.

The experience of operating Magic Jigsaw Puzzles prompted the company to expand the genre diversity of its projects. In 2022, ZiMAD released Jigsaw Puzzle Villa, a mobile puzzle game with narrative elements.[22] The project was launched on Android on September 1 and on iOS on October 28. The game's script was developed by Brunette Games,[23] a US-based studio that develops narratives for a variety of casual studios.[24]

Games

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Year Title Platform
2011 Magic Jigsaw Puzzles iOS, Android, Microsoft Store, Amazon, Facebook Platform, App Gallery, Galaxy Apps
2012 Bubble Birds 4 iOS, Android, Microsoft Store
2015 Bubble Birds V iOS, Android, Amazon
2016 Star Crusade Steam
2017 My Museum Story iOS, Android
2019 Magic Cross Stitch iOS, Android, Amazon
2020 Domino Online iOS, Android, Amazon
2020 Magic Word iOS, Android
2021 Magic Color by Number iOS, Android, Amazon
2022 Magic Diamond Painting iOS, Android
2022 Puzzle Villa iOS, Android, Amazon
2023 Art of Puzzles iOS, Android, Amazon

References

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  1. ^ Release, Press (2024-02-10). "Magic Jigsaw Puzzles: ZiMAD brings Love Stories pack to celebrate Valentine's Day 2024". GamingonPhone. Retrieved 2024-05-06.
  2. ^ "The 5 Best Online Jigsaw Puzzle Apps and Sites Right Now". Time Out Worldwide. 2023-10-26. Retrieved 2024-05-06.
  3. ^ "ZiMAD". cbinsights.com. Retrieved 2024-05-01.
  4. ^ Lawson, Emily (2015). Globally Renowned Puzzle Games: The Journey of a Leading Developers. ISBN 978-3-16-148410-0.
  5. ^ Takahashi, Dean (2018-01-16). "Cartoon Network teams up with Zimad to turn shows into digital puzzles". VentureBeat. Retrieved 2024-05-06.
  6. ^ Takahashi, Dean (2022-08-02). "ZiMad moves beyond jigsaw puzzles as it expands mobile game publishing". venturebeat.com. Retrieved 2024-05-01.
  7. ^ Gilkison, Taylor (2023-01-27). "LIFE Debuts Digital Jigsaw Puzzles With ZiMAD". LIFE. Retrieved 2024-05-01.
  8. ^ "Magic Jigsaw Puzzles: What to expect in its latest Disney and Pixar update". www.pocketgamer.com. 2021-09-23. Retrieved 2024-05-01.
  9. ^ "Dmitry Bobrov of ZiMAD: "How to stay successful for over ten years"". pocketgamer.biz. 2023-03-22. Retrieved 2024-05-01.
  10. ^ Cowley, Ric (2017-05-17). "ZiMAD partners with Sony Pictures to bring blockbuster film brands to Magic Jigsaw Puzzles game". pocketgamer.biz. Retrieved 2024-05-01.
  11. ^ "Adventure Time, Steven Universe, and More Cartoon Network Shows Arrive in 'Magic Jigsaw Puzzles' – TouchArcade". 2018-01-19. Retrieved 2024-05-01.
  12. ^ "Magic Jigsaw Puzzles and National Geographic Ignite Curiosity, Invite Players to Explore the Breathtaking World One Puzzle at a Time". National Geographic Partners. 2016-08-26. Retrieved 2024-05-01.
  13. ^ Brassell, Jack (2024-02-27). "Magic Jigsaw Puzzles gets a fairytale makeover with new Tell a Fairy Tale Day-themed pack". www.pocketgamer.com. Retrieved 2024-05-06.
  14. ^ Obedkov, Evgeny (2024-02-27). "ZiMAD: Subscriptions now account for more than 70% of Magic Jigsaw Puzzles' revenue". Game World Observer. Retrieved 2024-05-06.
  15. ^ Gilkison, Taylor (2023-01-27). "LIFE Debuts Digital Jigsaw Puzzles With ZiMAD". LIFE. Retrieved 2024-05-06.
  16. ^ "Portfolio diversification and publishing - ZiMAD on the varied paths to success in mobile gaming". pocketgamer.biz. 2022-10-19. Retrieved 2024-05-06.
  17. ^ "ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold". Game World Observer. 2022-07-19. Retrieved 2024-05-01.
  18. ^ "ZiMAD on how it tripled Domino Online's player count and increased its ad revenue fivefold". Game World Observer. 2022-07-19. Retrieved 2024-05-01.
  19. ^ "Mobile Gaming Revenue Surged 27% Year-Over-Year to $19.3 Billion in Q2 2020 Amid COVID-19". sensortower.com. Retrieved 2024-05-01.
  20. ^ "Evolution of ZiMAD: From XIMAD to Mobile Gaming Giant". Mobile Gaming Today. 15 (3). March 2023.
  21. ^ "ZiMAD's new office: why we now share workspace with birds in Niš, Serbia". Medium. 2022-08-26. Retrieved 2024-05-01.
  22. ^ Dellosa, Catherine (2022-09-02). "Jigsaw Puzzle Villa lets players solve puzzles to renovate a villa, out now on Android". www.pocketgamer.com. Retrieved 2024-05-01.
  23. ^ Hardin, Sara. "New Release! Puzzle Your Way Through A Charming Story In ZiMAD's 'Jigsaw Puzzle Villa'". brunettegames.com. Retrieved 2024-05-01.
  24. ^ "Latest Releases". brunettegames.com. Retrieved 2024-05-01.
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