XHVSS-FM

XHVSS-FM

Hermosillo, Sonora Mexico
Frequency	101.1 FM
Branding	@FM (Arroba FM)
Programming
Format	English and Spanish contemporary hit radio
Ownership
Owner	Grupo Radiorama (La Súper de Hermosillo, S.A. de C.V.)
History
First air date	April 25, 1991 (concession) 2012 (FM)
Former frequencies	650 kHz
Call sign meaning	"Villa de Seris, Sonora"
Technical information
ERP	6.5 kW
HAAT	182.23 m
Transmitter coordinates	29°03′48″N 110°56′17″W
Links
Webcast	Listen live
Website	arroba.fm radioramasonora.com

XHVSS-FM is a radio station in Hermosillo, Sonora, Mexico. Broadcasting on 101.1 FM, It is owned by Grupo Radiorama and carries its @FM contemporary hit radio format.

History

XEVSS-AM 650 received its concession on April 25, 1991. Broadcasting from nearby Villa de Seris, XEVSS was owned by Radiorama and broadcast with 2.5 kW day, under a grupera format under the name "Morena 650". In 2002, the station was leased by Radio S.A. with its Radio 13 news/talk format, featuring programming from XEDA-AM in Mexico City.

In 2011, XEVSS was approved to migrate to FM, and XHVSS-FM 101.1 came to air the next year came under the operation of Grupo Larsa Comunicaciones, with a pop format known as Sin Límites. In early 2014, it changed to romantic music as Romántica 101.1; the format lasted four years until August 2018, when it flipped to grupera under the La Más Chingona name.

The entire La Más Chingona format and intellectual unit moved to Larsa-operated social station XHHER-FM on July 31, 2019; days later, XHVSS became La Ke Buena as part of the lead-up to operation by ISA Multimedia. ISA Multimedia ceased operations of its Hermosillo cluster on December 31, 2021. On January 15, 2022, the station changed to the Arroba FM format from Radiorama itself; that same day, XHESON-FM became La Poderosa.