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What About Love (Austin Mahone song)

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"What About Love"
A close-up of Mahone's face while he's wearing a black toque.
Single by Austin Mahone
from the EP The Secret
ReleasedJune 10, 2013
Recorded2013
StudioHit Factory Criteria (Miami)
Length3:23
Label
Songwriter(s)
Producer(s)
Austin Mahone singles chronology
"Say You're Just a Friend"
(2012) 		"What About Love"
(2013) 		"Banga Banga"
(2013)

"What About Love" is a song by American singer Austin Mahone from his second EP, The Secret (2014). The song was released as the lead single from the EP on June 10, 2013.[1] The song was written by Mahone, Nadir Khayat, Mohombi, Achraf Janussi, Bilal Hajji, Jimmy "Jimmy Joker" Thörnfeldt, and Gary "Rivington Starchild" Angulo. "What About Love" peaked at number 66 on the Billboard Hot 100 and was certified Gold by the Recording Industry Association of America (RIAA), denoting sales of over 500,000 copies in the United States. It received similar chart prominence in Canada, reaching number 67 on the Canadian Hot 100. The song's accompanying music video was directed by Colin Tilley.

Composition

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The song was written by Mahone, Nadir Khayat, Mohombi, Achraf Janussi, Bilal Hajji, Jimmy "Jimmy Joker" Thörnfeldt, and Gary "Rivington Starchild" Angulo while production was handled by RedOne and Jimmy Joker. Mahone explained the concept of the song with Live from MTV stating, "The song is about me being in this relationship with a girl and something happened along the way. It's like, 'What about all our promises? What about everything we did? I guess it doesn't matter anymore.'"[2] The song contains influences of the "'90s boy-band era with a style reminiscent to that of the Backstreet Boys or NSYNC."[2]

Commercial performance

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"What About Love" debuted on the Billboard Hot 100 at number 74 the week of June 29, 2013.[3] Five weeks later, it peaked at number 66 and stayed on the chart for nine weeks.[4][5] By January 2014, the song sold 374,000 digital downloads according to Nielsen Soundscan.[6] On August 4, 2014, the song was certified gold by the Recording Industry Association of America (RIAA), denoting sales of over 500,000 units in that country.[7] In Canada, the track debuted and peaked at number 67 on the Canadian Hot 100 the week it debuted on the Billboard Hot 100, and remained on the chart for five weeks.[5][8]

Music video

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The music video was directed by Colin Tilley.[9] Visual effects were created by GloriaFX. This music video was Mahone's first to be certified in the digital platform Vevo on January 1, 2015, which means that it was his first clip to receive over 100 million views on that platform. It was filmed in Hollywood Beach, Florida. Some scenes were taken in a known motel named "Diane".[10] The video gave Mahone the Artist to Watch Award at the 2013 MTV Video Music Awards.[11]

Track listing

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  • Digital download
  1. "What About Love" – 3:23

Credits and personnel

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Personnel

Recording

Charts

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Weekly charts

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Chart (2013–14) Peak
position
Belgium (Ultratip Bubbling Under Flanders)[12] 7
Canada (Canadian Hot 100)[13] 67
CIS Airplay (TopHit)[14] 106
France (SNEP)[15] 117
Ireland (IRMA)[5] 71
Japan (Dance Hits 20)[16] 7
Mexican Anglo Chart (Monitor Latino)[17] 20
Netherlands (Single Top 100)[18] 44
Russia Airplay (Tophit)[19] 118
Scotland (OCC)[20] 81
UK Singles (OCC)[21] 83
US Billboard Hot 100[22] 66
US Pop Airplay (Billboard)[23] 18

Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[24] Gold 30,000‡
United States (RIAA)[7] Gold 500,000‡

‡ Sales+streaming figures based on certification alone.

Release history

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Region Date Format Label
United States June 10, 2013[1] Digital download Chase, Republic Records
Germany June 11, 2013[25] CD single Universal Music

References

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  1. ^ a b "What About Love - Single by Austin Mahone". iTunes. Archived from the original on November 11, 2013. Retrieved January 10, 2019.
  2. ^ a b Christina Garibaldi (June 13, 2013). "Austin Mahone's 'What About Love' Heartbreak Isn't 'Personal'". MTV. Archived from the original on June 17, 2023. Retrieved June 17, 2023.
  3. ^ "The Hot 100: June 29, 2013". Billboard. Retrieved September 8, 2020.
  4. ^ "The Hot 100: August 3, 2013". Billboard. Retrieved September 8, 2020.
  5. ^ a b c "What About Love by Austin Mahone". aCharts.co. Retrieved September 8, 2020.
  6. ^ Lipshutz, Jason (January 22, 2014). "Austin Mahone Announces 'Mmm Yeah' Single with Pitbull". Billboard. Retrieved June 1, 2022.
  7. ^ a b "American single certifications – Austin Mahone – What About Love". Recording Industry Association of America.
  8. ^ "Canadian Hot 100: June 29, 2013". Billboard. Retrieved September 8, 2020.
  9. ^ Rachel Brodsky (June 10, 2013). "New Video: Austin Mahone, 'What About Love'". MTV. Archived from the original on June 17, 2023. Retrieved June 17, 2023.
  10. ^ Vevo. "Congrats to Austin Mahone on going Vevo Certified with "What About Love". 100M views & counting!". Twitter. Retrieved August 26, 2015.
  11. ^ Jacobs, Matthew (August 25, 2013). "Artist To Watch VMA: Austin Mahone Wins Moonman At 2013 MTV Video Music Awards". The Huffington Post. Retrieved October 11, 2020.
  12. ^ "Austin Mahone – What About Love" (in Dutch). Ultratip.
  13. ^ "Austin Mahone Chart History (Canadian Hot 100)". Billboard.
  14. ^ Austin Mahone — What About Love. TopHit. Retrieved May 1, 2022.
  15. ^ "Austin Mahone – What About Love" (in French). Les classement single.
  16. ^ "Zip Dance Hits 20: Week of August 9, 2013". zip-fm.co.jp. Archived from the original on August 11, 2013. Retrieved May 22, 2023.
  17. ^ "Top 20 Ingles: Del 19 Al 25 de Agost del 2013". Monitor Latino. RadioNotas. Archived from the original on October 19, 2013. Retrieved April 22, 2023.
  18. ^ "Austin Mahone – What About Love" (in Dutch). Single Top 100.
  19. ^ "What About Love - Austin Mahone - Tophit" (in Russian). Tophit. Retrieved April 5, 2024.
  20. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved July 13, 2022.
  21. ^ "Chart Log UK – Weekly Updates Sales 2013". Zobbel.de. Retrieved March 15, 2012.
  22. ^ "Austin Mahone Chart History (Hot 100)". Billboard.
  23. ^ "Austin Mahone Chart History (Pop Songs)". Billboard.
  24. ^ "Brazilian single certifications – Austin Mahone – What About Love" (in Portuguese). Pro-Música Brasil. Retrieved December 14, 2023.
  25. ^ "What About Love". June 11, 2013. Retrieved January 10, 2019 – via Amazon.
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