WLRS (AM)

WLRS

New Albany, Indiana United States
Broadcast area	Louisville metropolitan area
Frequency	1570 kHz
Programming
Format	Stunting (Christmas music)
Ownership
Owner	New Albany Broadcasting Co., Inc.
Operator	Pure Media Ministries, Inc.
Sister stations	WLUE, WLRT
History
First air date	June 15, 1949 (1949-06-15)
Former call signs	WLRP WOWI WHEL (1949–1978) WOBS (1978–1992) WZCC (1992–1995) WXLN (1995–2003) WLBJ (2003–2005) WWSZ (2005–2008) WNDA (2008–2016)
Call sign meaning	La Poderosa (previous branding)
Technical information
Licensing authority	FCC
Facility ID	14553
Class	B
Power	1,500 watts (day) 233 watts (night)
Transmitter coordinates	38°19′40.00″N 85°46′56.00″W
Translator(s)	92.5 W223DK (Louisville, Kentucky)
Links
Public license information	Public file LMS

WLRS (1570 kHz) is a commercial AM radio station stunting with a Christmas music radio format. Licensed to New Albany, Indiana, it serves the Louisville metropolitan area. It is owned by New Albany Broadcasting Co., Inc. and operated by Pure Media Ministries, Inc.

By day, WLRS is powered at 1,500 watts. Because it's on a clear channel frequency, it reduces power to 233 watts at night, to avoid interference with other stations on 1570 AM. WLRS uses a non-directional antenna, its transmitter is on Diamond Place at Potters Lane in Clarksville, Indiana.

History

The station signed on the air on June 15, 1949, with the call letters WLRP. It went through multiple format changes and call signs during its history. This station is where former NPR and Sirius XM host Bob Edwards began his broadcast career in 1968.

In 2008, it became WNDA. On September 26, 2011, WNDA changed its format to talk radio, branded "NewsTalk 1570".

On May 25, 2015, WNDA flipped its format to Spanish contemporary hits, branded "La Poderosa" ("The Powerful One" in Spanish).

On June 3, 2016, WNDA changed its call letters to WLRS.

In July 2024, WLRS came under the control of Thomas Hoyt, who began simulcasting his Pure Radio Christian preaching format on the station, also heard on an FM 92.3 translator in Louisville, Kentucky. On October 1, 2024, WLRS broke off from the Pure Radio simulcast and began stunting with Christmas music. The "92.5 Days of Christmas" format is scheduled to run through the holiday season (thus technically marking the first format flip of the 2024 season) until a new Latino Radio Service (a backronym of its existing call sign) launches on the frequency in January 2025.

Previous logos

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External links

• Facility details for Facility ID 14553 (WLRS) in the FCC Licensing and Management System
• WLRS in Nielsen Audio's AM station database

FM translator

• Facility details for Facility ID 203138 (W223DK) in the FCC Licensing and Management System
• W223DK at FCCdata.org