Virginia Fonseca
Virginia Fonseca | |||||||||||||
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Personal information | |||||||||||||
Born | Virginia Pimenta da Fonseca Serrão Costa April 6, 1999 | ||||||||||||
Nationality | Brazilian | ||||||||||||
Occupations |
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Spouse | Zé Felipe | ||||||||||||
Organizations |
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YouTube information | |||||||||||||
Channel | |||||||||||||
Years active | 2016–present | ||||||||||||
Genres |
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Subscribers | +11.8 million[1] (2024) | ||||||||||||
Total views | 1,5 billion[1] (2024) | ||||||||||||
Contents are in | Portuguese | ||||||||||||
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Virginia Pimenta da Fonseca Serrão Costa[2] (Danbury, April 6, 1999), better known as Virginia Fonseca or just Virginia, is a brazilian television presenter, entrepreneur and digital influencer.[3][4]
Personal life
[edit]Virginia was born on April 6, 1999, in Danbury, Connecticut. Her mother is brazilian but her father is a portuguese american.[5] When she was 3 years old the family moved to the brazilian city of Governador Valadares, the birthplace of Virginia's mother.
At the age of 16, the family moved again, this time to Portugal, where they lived for a year, before going back to Governador Valadares. At 18, Virginia moved to Londrina for work reasons,[6] before going to where she lives currently, Goiania.[7]
Virginia is a brazilian american of portuguese descent, but she revealed that even though she has US citizenship, she does not speak English and that she never wished to or went back to her country of origin, the United States, ever since moving to Brazil.[8]
After a 2-year-long relationship with the youtuber Pedro Rezende, Viriginia revealed her new relationship with singer Zé Felipe on June 27, 2020.[9][10] On March 26, 2021, Felipe and Virginia got married during a private cerimony in his house.[11] She has three children with him: Maria Alice, born May 30, 2021;[12] Maria Flor, born October 22, 2022;[13] and José Leonardo, born September 8, 2024.[14]
Career
[edit]2016–2020: Career start and the ADR
[edit]In 2016, the then sixteen-year-old Virginia started filming her first YouTube videos. With her third video, in which she presents her brazilian funk playlist, she achieved the mark of 100,000 subscribers. The next year, having gone back to Brazil, she had a short and unsuccessful DJ career.[15] Then, seeing as it wasn't going well, she was invited to make youtube videos with the brazilian YouTuber Pedro Rezende.[16]
Thanks to Rezende's already estabilished fame, and her joing his agency, the ADR (short for Rezende's Alliance), Virginia's own visibility and popularity rose. It grew even more once the two announced that they were in a relationship. She also became a recurring guest in his videos, known for their challenges and games.[17]
In 2020, Virginia ended her relationship with Rezende, being forced to pay a fine of 2 million brazilian reais, due to a breach of contract with his agency.[18] In the same year, after revealing her new relationship with the brazilian country singer Zé Felipe, she became a propaganda model and dancer for his music videos: promoting, dancing and creating coreographies for them.[19][20]
2021–2023: Notority and WePink
[edit]In 2021, after the announcement of her first pregnancy, Virginia became even more popular, thanks specially to an allegation that she had got pregnant for fame and money.[21] In the same year, she had a cameo in her husband's song Tranquilita, but Virginia later revealed that she did not wish to follow a singing career.[22]
Still in 2021, she founded 3 businesses: the advertising and publicity agency, Talismã Digital;[23] the skin care and beauty products brand, WePink;[24] and the aesthetic clinic SK Aesthetic. The last one being sold the following year for an unkown amount of money.[25] In 2022, with the popularity gained by the birth of her second daughter, Virginia launched the children's cosmetics brand Maria's Baby by Virginia Fonseca.[26]
In 2023, Virginia was announced as employed by the brazilian television network SBT.[27]
2024–present: Sabadou com Virginia
[edit]On April 6, 2024, on her 25th birthday, Virginia premiered on television with her program Sabadou com Virginia (Saturday with Virginia).[28] On debut, it won second place in a popularity poll by the Ibope and was SBT's most viewed program.[29]
Public image
[edit]Fortune
[edit]According to Forbes, her brand registered a profit of 10 million Brazilian Reais in October 2021, only a month after launch.[30] Her company was reported to have sold 110,000 perfume bottles in March 2023 alone, as reported by newspaper O Globo, reaching a profit of R$17 million three months after launch. Virginia herself claimed to gain R$500,000 per month, for a total of R$6,000,000 per year. The WePink company reportedly profited 168.5 million in 2022.[31]
Makeup
[edit]In March 2023, a makeup foundation was launched by Virginia's brand WePink Beauty and it was severely criticised for false advertising.[32] Virginia claimed that her makeup had "imported-product quality" and was a "dermomake",[33] a type of makeup that unites beauty with skin care.[34] To quote Virginia herself: "Our foundation takes care of the skin, and that's what's distinctive about it". However, a youtube video by the beauty influencer Karen Bachini later revealed that the product was, in fact, registered as grade 1 by the Brazilian Health Regulatory Agency (Anvisa), thus, it's incapable of taking care of the skin due to its minimal level of vitamin E, hyaluronic acid and nicotinamide, all of which were claimed by Virginia to be of a higher amount.[35][36]
The foundation was criticised for drying the skin, highlighting frown lines and nose exocrine glands, not being resistant to water, and, in some cases, for causing redness of the skin.[37] The marketing campaign was also criticised for devaluing brazilian products in favor of promoting Virginia's brand. The initial price of R$199 (about $36 US Dollars) was also put under critique, being subsequently altered.[38] The brazilian youtuber Felca made a video about the foundation that went viral due to the poor quality and usage of the product, "I will have nightmares" he claimed.[39]
After the controversy, many similar cases emerged on social media. Virginia was accused of promoting a brand that used names and images for false advertising, offering a course that didn't accomplish what it had promised, and demanding money in exchange for pictures with fans.[40]
Plagiarism and product scam
[edit]In October 2022, Virginia launched a baby focused hygiene brand with the trademark of Maria's Baby by Virginia Fonseca. For which she was accused of plagiarizing the name, visual identity and product labels of american entrepreneur Kylie Jenner's brand Kylie Baby by Kylie Jenner.[41]
In 2023, Virginia launched a sunglasses collection with the brand By IK, but consumers reported that they hadn't received their product after their purchase.[42]
Motherhood
[edit]In April 2023, a video of the couple's eldest daughter Maria Alice went viral on social media, being highly discussed by brazilian netizens. The journalist Evaristo Costa commented "The mother is the one who raises (the child)".[43]
Virginia's husband, Zé Felipe filmed an answer video using offensive language against the journalist, who promptly apologised.[44] The repercution of the video caused other controversies to resurge, for example the one over the marketing campaign that used the couple's 7-day-old daughter,[45] one over the end of the breastfeeding period, the use of babysitters during an international trip, etc.[46]
Filmography
[edit]Television
[edit]Year | Title | Role | Notes |
---|---|---|---|
2023–present | Teleton | Presenter | [47] |
2024–present | Sabadou com Virginia | [48] |
Internet
[edit]Year | Title | Role | Notes | Ref. |
---|---|---|---|---|
2016–presente | Virgínia Fonseca | Herself | YouTube | [49][50] |
2018–2020 | rezendeevil | [51] |
Music videos
[edit]Year | Title | Artist | Ref. |
---|---|---|---|
2020 | "Virgínia" | Zé Felipe | [52] |
"Só Tem Eu" | [53] | ||
2021 | "Toma Toma Vapo Vapo" | Zé Felipe e MC Danny | [54] |
"Bandido" | Zé Felipe e MC Mari | [55] | |
"Tranquilita" | Zé Felipe e Virginia Fonseca | [56][57][58] | |
2022 | "Malvada" | Zé Felipe | [59] |
"Onde Anda" | Calema e Zé Felipe | [60] | |
"50 Cópias" | Zé Felipe | [61] | |
2023 | "Facilita Aí | [62] | |
"Marrento" | [63] | ||
"Summer" | [64] | ||
"Vai Magrin" | Zé Felipe e MC Rica | ||
"Vacilão" | Igow, Zé Felipe e Wesley Safadão | [65] |
Theater
[edit]Year | Title | Role | Ref. |
---|---|---|---|
2019 | O mundo do Rezende | Herself | [66][67] |
Awards and nominations
[edit]Year | Awards | Category | Nomination | Result | Ref. |
---|---|---|---|---|---|
2019 | Brazilian Juvenile Awards | Digital revelation | Virginia Fonseca | Nominated | [68] |
2020 | Best TikToker | Nominated | [69][70] | ||
Best Fitness Influencer | Nominated | ||||
Contigo! Online Awards | Couple of the year | Virginia Fonseca e Zé Felipe | Nominated | [71][72] | |
2021 | iBest Award | Tiktoker of the Year (iBest Academy votes) | Virginia Fonseca | Won | [73] |
Tiktoker of the Year (popular vote) | TOP3 | ||||
Behavior and Family (popular vote) | Nominated | ||||
Meus Prêmios Nick | Challenger of the Year | Nominated | [74] | ||
Ship of the Year | Zé Felipe e Virginia | Nominated | |||
Área Vip Award | Best Influencer | Virginia Fonseca | Nominated | [75] | |
Cuteness of the Year | Maria | Nominated | |||
Prêmio Jovem Brasileiro | Best Tiktoker | Virginia Fonseca | Nominated | [76] | |
Youtuber of the Year | Nominated | ||||
Instagram Queen | Nominated | ||||
Favorite Channel | Nominated | ||||
I Ship It | Zé Felipe e Virginia | Nominated | |||
Internet Trophy | Revelation of the Year | Virginia Fonseca | Nominated | [77] | |
TikTok Awards | Musa das Trends | Won | [78][79] | ||
MTV Miaw | MIAW Icon | Nominated | [80] | ||
Hitou no Passinho | Won | [81] | |||
Feat. Nacional | Zé Felipe e Virginia Fonseca | Won | [82] | ||
#EuShippo | Nominated | [83] | |||
Prêmio Contigo! Online | Couple of the Year | Won | [84] | ||
Best Influencer | Virginia Fonseca | Nominated | [85] | ||
2022 | Prêmio iBest | Comportamento e Família (voto popular) | Virginia Fonseca | TOP3 | [86] |
Instagrammer do Ano (voto popular) | TOP3 | ||||
Tiktoker do Ano (voto popular) | TOP3 | ||||
Tiktoker do Ano (voto academia iBest) | TOP3 | ||||
Creator do Ano (voto popular) | Nominated | ||||
Podcast (voto popular) | PodCats (Camila Loures e Virginia Fonseca) | TOP3 | |||
Fandom Brasil (voto popular) | Virginia Fonseca | Nominated | |||
Prêmio Área Vip | Melhor Influencer | Nominated | [87] | ||
Prêmio Contigo! Online | Casal do ano | Zé Felipe e Virginia Fonseca | Won | [84] | |
Melhor Influenciador | Virginia Fonseca | Nominated | |||
MTV Miaw | Podcast nosso de cada dia | PodCats (Camila Loures e Virginia Fonseca) | Won | [88] | |
Hitou No Passinho | Virginia Fonseca | Won | |||
Dupla de Milhões | Virginia e Zé Felipe | Won | |||
People's Choice Awards | Influenciador Brasileiro do Ano | Virginia Fonseca | Won | [89][90] | |
Prêmio Jovem Brasileiro | Rainha do Insta | Nominated | [91] | ||
Youtuber do Ano | Won | ||||
Eu Shippo | Virlipe (Virginia e Zé Felipe) | Nominated | |||
Meu Podcast Preferido | PodCats (Camila Loures e Virginia Fonseca) | Nominated | |||
BreakTudoAwards | Instagrammer do Ano | Virginia Fonseca | Nominated | [92] | |
2023 | TikTok Awards | Surra de Beleza | Nominated | ||
Prêmio Jovem Brasileiro | Eu Shippo | Virginia e Zé Felipe | Nominated | [93] | |
Rei/Rainha do Insta | Virginia Fonseca | Nominated |
References
[edit]- ^ a b "About Virgínia Fonseca". YouTube.
- ^ "Grávidos, Virginia Fonseca e Zé Felipe se casam". gshow (in Brazilian Portuguese). March 26, 2021. Retrieved January 18, 2023.
- ^ Purepeople. "Virgínia Fonseca". www.purepeople.com.br. Retrieved March 27, 2024.
- ^ "Virginia é maior influenciadora em pesquisa Datafolha – 28/06/2023 – Tec – Folha". www1.folha.uol.com.br. Retrieved March 27, 2024.
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- ^ "Zé Felipe e Virgínia Fonseca falam sobre sexo após o nascimento da filha: 'Não pode' – Jovem Pan". Zé Felipe e Virgínia Fonseca falam sobre sexo após o nascimento da filha: 'Não pode' – Jovem Pan (in Brazilian Portuguese). June 15, 2021. Retrieved October 5, 2024.
- ^ "Virginia Fonseca e Zé Felipe mostram mansão em que vão morar em Goiânia | Metrópoles". www.metropoles.com (in Brazilian Portuguese). September 21, 2020. Retrieved October 5, 2024.
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- ^ "Zé Felipe assume namoro com influencer: "Veio para somar" – Quem | QUEM News". revistaquem.globo.com. Retrieved October 5, 2024.
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- ^ "Nasce Maria Flor, segunda filha de Virgínia Fonseca e Zé Felipe". www.uol.com.br (in Brazilian Portuguese). Retrieved October 5, 2024.
- ^ maisnovela. "Nasce José Leonardo, terceiro filho de Virginia Fonseca e Zé Felipe". Terra (in Brazilian Portuguese). Retrieved October 5, 2024.
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- ^ Purepeople. "Zé Felipe dá a melhor resposta ao ser acusado de fazer sucesso às custas de Virgínia". www.purepeople.com.br. Retrieved October 5, 2024.
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- ^ ""Fiquei quatro horas para fazer"; Virginia Fonseca abre o jogo e revela se existe possibilidade de virar cantora no futuro". Bolavip Brasil (in Brazilian Portuguese). August 30, 2023. Retrieved October 5, 2024.
- ^ "Zé Felipe deixa agência do pai, Leonardo, e abre escritório com Virginia – Quem | QUEM News". revistaquem.globo.com. Retrieved October 5, 2024.
- ^ Redação (November 30, 2021). "Virginia Fonseca e Samara Pink: "Vendemos R$ 10 milhões em séruns em apenas um mês"". Forbes Brasil (in Brazilian Portuguese). Retrieved October 5, 2024.
- ^ Digital, CARAS (November 12, 2021). "Virginia Fonseca inaugura sua clínica de estética em São Paulo: Muito feliz". CARAS Brasil (in Brazilian Portuguese). Retrieved October 5, 2024.
- ^ "Yahoo Search – Busca na Web". br.search.yahoo.com. Retrieved October 5, 2024.
- ^ "Virginia Fonseca acerta estreia na TV e terá programa semanal aos sábados no SBT – 16/11/2023 – Televisão – F5". f5.folha.uol.com.br. Retrieved October 5, 2024.
- ^ Dias, Ana Beatriz. "Programa de Virginia Fonseca estreia neste sábado (06), no SBT". CNN Brasil (in Brazilian Portuguese). Retrieved October 5, 2024.
- ^ GALLO, ODARA (April 8, 2024). "Sabadou com Virgínia vai bem na estreia e tem o ibope mais alto da grade do SBT". Notícias da TV (in Brazilian Portuguese). Retrieved October 5, 2024.
- ^ Guido, Gabriela (February 14, 2023). "Virgínia Fonseca fala sobre origem de seu sucesso". Forbes Brasil (in Brazilian Portuguese). Retrieved October 5, 2024.
- ^ "Qual é a fortuna de Virginia Fonseca? Quem é Karen Bachini? Entenda a treta entre as influencers". O Globo (in Brazilian Portuguese). March 12, 2023. Retrieved October 5, 2024.
- ^ "Especialista explica se base polêmica de Virgínia trata ou não a pele | Metrópoles". www.metropoles.com (in Brazilian Portuguese). March 9, 2023. Retrieved October 5, 2024.
- ^ todateen. "Existe dermomake? Especialista opina sobre as maquiagens de Virgínia Fonseca". Terra (in Brazilian Portuguese). Retrieved October 6, 2024.
- ^ "Dermomakes: conheça as maquiagens que tratam a pele e suas melhores opções – Human Clinic" (in Brazilian Portuguese). December 7, 2022. Retrieved October 6, 2024.
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- ^ "Base de milhões? Maquiagem de Virgínia Fonseca causa polêmica na internet | Momento Venenosa". Record (in Brazilian Portuguese). March 14, 2023. Retrieved October 6, 2024.
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- ^ "Apropriação cultural, base ruim e mais: polêmicas de Virginia Fonseca". Portal iG (in Brazilian Portuguese). March 11, 2023. Retrieved October 6, 2024.
- ^ "Youtuber testa base de Virgínia Fonseca e viraliza: "Terei pesadelos" | Metrópoles". www.metropoles.com (in Brazilian Portuguese). May 16, 2023. Retrieved October 6, 2024.
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- ^ "Virginia Fonseca é acusada de plagiar marca de Kylie Jenner". R7 Entretenimento (in Brazilian Portuguese). October 24, 2022. Retrieved October 6, 2024.
- ^ "Virginia Fonseca se manifesta sobre golpe em consumidores: 'Situação chata'". www.correiobraziliense.com.br. Retrieved October 6, 2024.
- ^ "Evaristo Costa comenta maternidade de Virginia Fonseca após vídeo e influencer chora – Zoeira". Diário do Nordeste (in Brazilian Portuguese). April 5, 2023. Retrieved October 6, 2024.
- ^ "Zé Felipe xinga Evaristo Costa após ele criticar Virginia Fonseca". Record (in Brazilian Portuguese). April 5, 2023. Retrieved October 6, 2024.
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- ^ "Virginia sensualiza com Zé Felipe em cenas quentes no novo clipe do cantor". gshow (in Brazilian Portuguese). August 11, 2023. Retrieved August 13, 2023.
- ^ "Virginia Fonseca encarna Barbie e sensualiza em novos clipes de Zé Felipe". gshow (in Brazilian Portuguese). November 29, 2023. Retrieved November 30, 2023.
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- ^ "'MTV Miaw 2021': Confira lista de indicados e saiba como votar – Emais". Estadão (in Brazilian Portuguese). Retrieved January 2, 2023.
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- ^ a b Contigo!, Redação (November 28, 2022). "PRÊMIO CONTIGO! 2022: Casal do ano". Contigo! (in Brazilian Portuguese). Retrieved January 2, 2023.
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- ^ "Prêmio Área VIP – Melhores da Mídia 2022 – VOTE!". Área Vip. December 16, 2022. Retrieved January 19, 2023.
- ^ "MTV Miaw 2022 tem beijo de Boca Rosa e Gkay e Manu Gavassi com três prêmios; veja lista de vencedores". G1 (in Brazilian Portuguese). July 27, 2022. Retrieved January 2, 2023.
- ^ "People's Choice Awards 2022: Virginia Fonseca leva prêmio de Influenciadora do ano no Brasil; veja lista de vencedores". G1 (in Brazilian Portuguese). December 7, 2022. Retrieved January 2, 2023.
- ^ "People's Choice Awards: Virginia Fonseca ganha prêmio de Influenciadora do Ano". Vogue (in Brazilian Portuguese). December 6, 2022. Retrieved January 2, 2023.
- ^ "Confira os indicados ao PJB 2022!". Prêmio Jovem. August 17, 2022. Retrieved August 20, 2022.
- ^ "BreakTudo Awards 2022". September 6, 2022.
- ^ "Prêmio Jovem Brasileiro anuncia edição 2023 com exibição na Times Square e inicia votações". ISTOÉ. May 24, 2023. Retrieved August 25, 2023.