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Via Transportation

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This article is about Via, the mobility company. For other uses, see Via (disambiguation).
Via Transportation, Inc.
Company typePrivately held company
IndustryTransport
Software
Founded2012; 13 years ago (2012)
Founders
HeadquartersNew York City, New York
Key people
Daniel Ramot, CEO
Oren Shoval, CTO
Charles Rivkin, Director
OwnerExor N.V. (16.9%)
Number of employees
950
Websiteridewithvia.com

Via Transportation, Inc. is a technology company that provides software as a service (SaaS) and operations to improve public transportation networks for cities, transit agencies, schools and universities, healthcare providers, and corporations around the world. Via offers fully managed transit services as well as transportation planning tools, consulting services, operational support, and navigation.[1][2][3][4]

Founded in 2012, Via is headquartered in New York City with offices around the world.[5] As of March 2024, Via serves more than 700 global partners such as King County Metro in Seattle, Transport for London, Transport for New South Wales in Australia, and Berliner Verkehrsbetriebe in Germany.[6][7][8][9][10][11]

Via focuses on making transportation more equitable and accessible for all populations including paratransit riders, school-aged children, elderly populations, and low income riders.

History

[edit]

Founding and early years

[edit]

Daniel Ramot and Oren Shoval co-founded Via in 2012.[12] The company began as a ridesharing service on New York's Upper East Side before expanding citywide.[13][14][15][16][17] Commuters could book a shared ride for $5. Eventually the consumer business expanded to Washington D.C., Chicago, London, and Amsterdam.[18][19][20][21][22]

In 2017, the company began offering its software and operational support to municipalities and transit agencies. Partners could buy Via’s software to use as their own white labeled transportation service, or they could have Via handle operations as well, including vehicle fleets, drivers, and on-the-ground management and support staff.[23][24]

Service highlights

[edit]

Arlington Transportation

[edit]

In December 2017, Via partnered with the city of Arlington, Texas to operate 10 on-demand vans as replacements for buses.[25][26][27][28] In 2023, it expanded into neighboring Tarrant County. The program continues today as Arlington's only government subsidized transportation service and has also expanded into neighboring Tarrant County.[29][30][31]

Fort Worth, Texas

[edit]

Also in July 2019, Via announced ZIPZONE, an on-demand transit service in Fort Worth, Texas, its third in Texas.[32][33]

Germany

[edit]

In 2021, Region Hannover in Hannover, Germany, contracted with Via to launch Sprinti. In December 2023, the service served more than 360,000 residents and received the German Mobility Award .[34][35]

In 2022, Berliner Verkehrsbetriebe in Berlin, Germany, hired Via to introduce BVG Muva, an on-demand public transport service with two use cases: to connect riders to public transportation in an underserved area, and to connect passengers with limited mobility to public transit stations with functional elevators. These services open Berlinpublic transport hubs to passengers who need barrier-free transportation.[36]

In November 2023, Via announced that public transport companies in Germany would pay it to take over the operations of 10 on-demand public transport services formerly operated by CleverShuttle.[37]

Jersey City, New Jersey

[edit]

In February 2020, Via announced new on-demand public transportation services in Jersey City, New Jersey.[38]Steven Fulop, the mayor of Jersey City, New Jersey, based the need for this new service on a lack of funding from NJ Transit for existing services.[38]

Lone Tree, Colorado

[edit]

In February 2019, Lone Tree, Colorado, hired Via to provide pairing technology for Link on Demand, a Microtransit service.[39]

London, UK

[edit]

Transport for London hired Via to provide software and operations for demand-responsive buses in Sutton, London. Originally a 1-year contract, Via received a 3-year license renewal after the program handled more than 7 million rides in London, saving 3 million vehicle kilometers by pooling passengers into shared vehicles, and saving more than 600,000 kilograms of CO2.[8][40][41][42][43][44][45][46]

Miami Dade County

[edit]

In October 2020, the Miami-Dade Department of Public Works hired Via to launch GO Connect, an on-demand transit program designed to improve transit connections in the Miami suburbs of Dadeland, Kendall, and Cutler Bay. In November 2023, GO Connect was renamed Metro Connect; its coverage zone was doubled to serve more residents as part of Miami-Dade County’s “Better Bus Network” plan; As of 2024, it serves 10 areas.[47][48]

Seattle, Washington

[edit]

In April 2019, Via launched service in King County Metro with Sound Transit and the City of Seattle, providing service to five Sound Transit Link light rail stations: Mount Baker, Columbia City, Othello, Rainier Beach, and Tukwila International Boulevard.[49][50] In March 2023, King County Metro announced that Via would take over operations and software for the agency’s on-demand transit programs.[7] More than 32 percent of Metro’s on-demand rides are taken by customers enrolled in reduced-fare programs.[51]

Summit, Utah

[edit]

In May 2021, Via helped Summit County, Utah, launch an entire transit agency, High Valley Transit, that includes on-demand, fixed-route, and paratransit services.[52]

Sioux Falls, South Dakota

[edit]

The first time Via took over operations for an entire transit network. As the city’s sole transit provider, Via worked with Sioux Area Metro (SAM) to implement a whole network approach. The first step expanded microtransit service SAM On Demand to unreached areas and extended zone hours in other parts of the city—with enhanced ride booking through an app that showed riders all available public transit options. In April 2024, the next phase of the plan focused on consolidating and updating the fixed bus routes.[53]

Wales, UK

[edit]

Via and Transport for Wales, the Welsh government’s transit authority, launched a demand-responsive service called fflecsi in May 2020. The program enabled transport coordination between local councils across multiple urban, rural and suburban areas. The service was successful in encouraging riders to use public transport, despite generally declining public transport usage in Wales.[54][55][56]

Product Portfolio

[edit]

Microtransit

[edit]

Microtransit is tech-enabled shared transportation where routing algorithms use real-time, on-the-ground information to group passengers into shared rides. Routes are dynamic; “schedules” shift based on rider demand; and vehicles range in size from vans to shuttles, or buses, depending on what’s needed for the system.[57]

Paratransit

[edit]

Paratransit is accessible, door-to-door transportation for people with disabilities, typically delivered by vans or minibuses. In the United States, the ADA mandates that paratransit is offered within ¾ miles of any fixed-route bus line or train station.[58] Via’s paratransit software can improve paratransit for both riders and operators by increasing on-time performance, reducing reliance on manual scheduling, and lowering overall cost-per-trip.[59]

Student transit

[edit]

Via created a fully integrated and customizable software suite for student transportation, with route planning, a central operations console for administrators, and applications for caregivers, drivers, and educators. The software includes features like real-time bus tracking, continuously updated ETAs, and configurable alerts to help track users.[60]

Remix

[edit]

In 2021, Via acquired Remix, which had built a suite of transit planning tools used by transit agencies across the United States and internationally.[61] The Remix suite now includes tools for fixed-route service planning, on-demand microtransit planning, fixed-route scheduling and rostering, and street planning.[62]

Transit consulting

[edit]

Via has an in-house consulting practice, Via Strategies, that specializes in transit planning for tech-enabled and multimodal transit networks. Via Strategies works with city governments, transit agencies, state departments of transportation, and other transit clients on bus network redesigns, feasibility studies, and microtransit planning.[63]

Corporate and campus shuttles

[edit]

Using microtransit technology, Via operates student and employee shuttles at universities and on corporate campuses around the world. Clients include Harvard University, Northwestern University, LinkedIn, Google, and BASF.[64]

Health transportation

[edit]

Via’s software supports non-emergency medical transportation, often with the same fleet of vehicles already in use for paratransit or microtransit services. Clients are transit agencies, city governments, and hospital systems.[65]

Citymapper

[edit]

In 2023, Via acquired Citymapper, a journey-planning app with more than 50 million users in more than 400 cities. Via and Citymapper have worked with municipal governments and transit agencies to adapt the app to fit local needs, with city branding, disruption messaging, and in the case of the 2024 Paris Olympics, specialized routing for event management.[66][67][68]

Vehicles

[edit]

Via operates a vehicle-agnostic platform so its technology can work with any type of vehicle fleet, from cars and minivans to shuttle buses, cutaways, large city buses, and school buses. Via services frequently include wheelchair accessible vehicles, electric vehicles, and autonomous vehicles. In partnership with May Mobility, Via operates AV services in cities such as Arlington, Texas, Ann Arbor, Michigan, Grand Rapids, Minnesota, and Miami, Florida.[69]

Financing

[edit]

In May 2016, the company raised $100 million in Series C financing.[70]

In November 2021, Via raised $130 million in a Series G round of financing at a $3.3 billion valuation. Investors included Janus Henderson, BlackRock, ION, and Koch Disruptive Technologies.[71][72]

In February 2023, the company raised $110 million at a $3.5 billion valuation. Investors included 83North, Exor N.V., Pitango, Janus Henderson, CF Private Equity, Planven Entrepreneur Ventures, Riverpark Ventures, and ION Crossover Partners.[73][74][75][76][77][78][79]

Acquisitions

[edit]

In October 2020, Via acquired Fleetonomy, an Israeli startup and logistics company.[80][81][82][83]

In March 2021, Via acquired Remix, a collaborative transportation planning platform for transportation service planners, allowing users to visualize transit data and analyze community and cost impacts of new designs to assess tradeoffs of service planning decisions. In November 2021, Via announced On-demand Planning within the Remix platform.[3][84][85][86]

In March 2023, Via acquired Citymapper and integrated it into its TransitTech platform, enabling the company to connect all elements of a transport system and to offer a unified journey planning experience.[87][88][89]

Autonomous vehicle technology

[edit]

In January 2019, at the 2019 Consumer Electronics Show in Las Vegas, Via debuted its autonomous vehicle technology alongside Aurrigo, Comet Mobility and an AI technology provider. Via's autonomous technology is strongly influenced by the company's history in ridesharing, with multiple passengers using a self-driven vehicle. The demonstration worked by booking a PodZero using the Via app. Via's autonomous vehicle technology can book and route the autonomous vehicles on-demand, provide customers with a vehicle location and ETA, and use its Augmented Reality (AR) functionality for easy identification.[90][91]

On July 11, 2019, Via announced BusBot, its first public autonomous vehicle deployment.[92] The driverless vehicle began serving residents at an Australian retirement community in Toormina, a suburb of Coffs Harbour.[93] Via partnered with local bus operator Busways, Transport for NSW, and technology provider EasyMile to operate BusBot. The deployment marks the second phase of BusBot's pilot program, with plans to operate in the community for 22 weeks, giving Via and its partners time to test increasingly advanced AV elements.[94][9]

Via partnered with local bus operator Busways, Transport for NSW, and technology provider EasyMile to operate BusBot. The deployment marks the second phase of BusBot's pilot program, with plans to operate in the community for 22 weeks, giving Via and its partners time to test increasingly advanced AV elements.[94][9]

In October 2019, Via unveiled BotRide, a shared, on-demand, autonomous vehicle service operating on public roads.[95][96] BotRide launched in partnership with Hyundai Motor Company and Chinese autonomous startup Pony.ai. The free pilot project began service on November 4, 2019, in Irvine, California, with a fleet of self-driving Hyundai Kona Electric SUVs, hailed and directed using the Via-powered BotRide mobile application.[97][98]

In November 2020, in partnership with Via, Arriva UK Bus launched ArrivaClick, an on-demand public transport mobile app, in Kent.[99]

In 2021, Via partnered with May Mobility to launch autonomous vehicle services in three cities. In August 2021, it launched RAPID, an autonomous vehicle public transportation deployment in Arlington, Texas, covering Downtown Arlington and the University of Texas at Arlington campus. Via and May Mobility launched similar services in Grand Rapids, Michigan, in August and Ann Arbor, Michigan, in October.[100][101] In September 2022, Via and May Mobility launched a wheelchair-accessible autonomous shuttle service in Grand Rapids, Minnesota.[102]

In February 2022, it launched a free robotaxi service in Las Vegas in partnership with Motional.[103]

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[edit]
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