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Usercentrics

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Usercentrics
Company typeCompany
IndustryPrivacy Tech
Founded2017
FounderMischa Rürup, Daniel Johannsen, Lisa Gradow
Headquarters
Munich
,
Germany
Area served
Worldwide
Key people
Donna Dror (CEO), Ibrahim Husseini (CPTO), Ea Luise Andersen (COO), Jaroslaw Kruszewski (CFO), Adelina Peltea (CMO)
Websitehttps://www.usercentrics.com/

Usercentrics is a consent management platform based in Germany that helps companies obtain, manage, and document user consent.[1][2][3][4]

History

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Usercentrics GmbH was founded in 2017 in Munich, Germany, by Mischa Rürup, Daniel Johannsen, and Lisa Gradow.[5] In 2012, Cybot, the parent company of Cookiebot, was launched in Denmark.[6] On September 8, 2021, Usercentrics merged with Cybot and continued to operate under the name Usercentrics.[7][8][9]

In September 2018, Usercentrics received a pre-seed round of funding from investors, including Cavalry Ventures and Reimann Investors.[10] In July 2019, the company closed a Series A round of €4,000,000, led by Alstin Capital.[11][12] In December 2020, Usercentrics raised €17,000,000 in a Series B round led by Full In Partners.[13][14][15]

In Spring 2024, Usercentrics received G2 badges, including Leader in the Consent Management Platform category.[16][17] In May 2024, Usercentrics achieved a 50% Year-over-Year growth.[18][19][20]

Overview

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Usercentrics has technology for businesses to collect, manage, and document user consents and preferences on websites and apps, to enable businesses to be compliant with global privacy regulations.[21] The company provides products such as Usercentrics Web CMP, Cookiebot™CMP, Usercentrics App CMP, Usercentrics TV CMP, Consent Management API, Cookiebot for Wix, Cookiebot CMP WordPress Plugin, and Preference Manager.[22][23][24][25]

Usercentrics enables compliance with global regulations including GDPR (EU),[26] CCPA (California),[27] VCDPA (Virginia),[28] LGPD (Brazil),[29] POPIA (South Africa),[30] FADP (Switzerland),[31] and DMA (EU).[32][33][34]

References

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  1. ^ "Compliant: Consent Management mit Usercentrics". www.comspace.de (in German). Retrieved August 1, 2024.
  2. ^ Marketing, ADZINE-Magazin für Online. "Usercentrics". www.adzine.de (in German). Retrieved August 1, 2024.
  3. ^ "Usercentrics Plattform für der Einwilligung Management". Chip.de. Retrieved August 1, 2024.
  4. ^ "Handelsblatt". www.handelsblatt.com. Retrieved 2024-10-01.
  5. ^ "Top 300 Software Startups in 2024". www.failory.com. Retrieved August 1, 2024.
  6. ^ "Mobile Games ignorieren zu einem Großteil die DSGVO". DER STANDARD (in Austrian German). Retrieved 2024-10-01.
  7. ^ Niggehoff, Lars-Thorben (September 2, 2021). "Usercentrics and Cookiebot merge". www.startbase.com. Retrieved August 1, 2024.
  8. ^ "Handelsblatt". www.handelsblatt.com. Retrieved 2024-10-01.
  9. ^ "DSGVO: Wie gut die großen Onlineshops wirklich gerüstet sind". t3n Magazin (in German). 2018-04-02. Retrieved 2024-10-01.
  10. ^ "Usercentrics - Company Profile - Tracxn". tracxn.com. July 31, 2024. Retrieved August 1, 2024.
  11. ^ "Usercentrics company information, funding & investors". app.dealroom.co. 2017. Retrieved August 1, 2024.
  12. ^ "German privacy tech startup Usercentrics raises millions in Series A funding for its 'consent management platform'". Tech.eu. July 8, 2019. Retrieved August 1, 2024.
  13. ^ "Contactless Economy Weekly Pulse Check Issue #34 Dec 10-Dec 18". lxl-capital. 2020-12-24.
  14. ^ "Usercentrics: Die Plattform für effizientes Einwilligungsmanagement". Computer Bild. Retrieved 2024-08-01.
  15. ^ "Tech-Gründerinnen Gradow und Nikolaus im Interview". FAZ.NET (in German). 2021-09-20. Retrieved 2024-10-01.
  16. ^ "Usercentrics awarded European Leader Badge in Consent Management by G2 - Silicon Canals". siliconcanals.com. 2023-10-09. Retrieved 2024-08-01.
  17. ^ "Usercentrics awarded European Leader Badge in Consent Management by G2". Yahoo Finance. 2023-10-09. Retrieved 2024-08-01.
  18. ^ "Das Datenschutztechnologieunternehmen Usercentrics erwartet ein Wachstum von 50 % im Vergleich zum Vorjahr und wird 100 neue Mitarbeiter einstellen - Silicon Canals". siliconcanals.com (in German). 2024-05-14. Retrieved 2024-08-01.
  19. ^ Kazim, Washija. "Usercentrics' Adelina Peltea on the Emerging Trend of Privacy-Led Marketing". learn.g2.com. Retrieved 2024-08-01.
  20. ^ "Handelsblatt". www.handelsblatt.com. Retrieved 2024-10-01.
  21. ^ Hölbl, Marko; Rannenberg, Kai; Welzer, Tatjana (2020-09-14). ICT Systems Security and Privacy Protection: 35th IFIP TC 11 International Conference, SEC 2020, Maribor, Slovenia, September 21–23, 2020, Proceedings. Springer Nature. ISBN 978-3-030-58201-2.
  22. ^ "Searchresult". Shopware Store. Retrieved 2024-08-01.
  23. ^ Kazim, Washija. "Usercentrics' Adelina Peltea on the Emerging Trend of Privacy-Led Marketing". learn.g2.com. Retrieved 2024-08-01.
  24. ^ Astle, Aaron (2023-12-07). "Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024". www.pocketgamer.biz. Retrieved 2024-08-01.
  25. ^ Shefali, Saluja; Varun, Nayyar; Kuldeep, Rojhe; Sandhir, Sharma (2024-07-18). Ethical AI and Data Management Strategies in Marketing. IGI Global. ISBN 979-8-3693-6662-2.
  26. ^ "Ad Revenue at Stake: Get Ready for Digital Markets Act (DMA) Compliance with Usercentrics - Silicon Canals". siliconcanals.com. 2023-10-30. Retrieved 2024-08-01.
  27. ^ "Cookiebot by Usercentrics". Cookiebot by Usercentrics (in Ukrainian). Retrieved 2024-08-01.
  28. ^ "MineOS & Usercentrics Announce Partnership - MineOS". www.mineos.ai. Retrieved 2024-08-01.
  29. ^ "Sana Commerce partners with Usercentrics". Sana Commerce. Retrieved 2024-08-01.
  30. ^ "Usercentrics Consent Manager". Shopware Store. Retrieved 2024-08-01.
  31. ^ CookieFirst (2022-01-28). "FADP - the Swiss Federal Act on Data Protection what changes to expect Mid-2022". CookieFirst - Cookie Consent Management. Retrieved 2024-08-01.
  32. ^ "Digital Markets Act (DMA): A Guide For Data-Driven Marketers In 2024 - Part 1 | E-CENS". e-cens.com. 2024-04-02. Retrieved 2024-08-01.
  33. ^ "Tatvic | Usercentrics Consent Management Platform Reseller". Tatvic Analytics. Retrieved 2024-08-01.
  34. ^ "Usercetrics integration". Optimizely. 2021-03-29. Retrieved 2024-08-01.
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