User talk:TonyTheTiger/sandbox/Influencer

Definition of influencer

Here is a description of influencer I would use for a page. I wanted to stay away from dictionary definitions. I'll keep reading up on this. Nnev66 (talk) 21:03, 21 August 2024 (UTC)[reply]

Influencers are opinion leaders who independently shape audience attitudes through content like blogs, tweets, and other social media posts. Unlike traditional endorsers, influencers are perceived as more authentic and credible because they build trust by positioning themselves as experts in specific niches. They interact closely with their followers, fostering a sense of familiarity and forming what is known as a para-social relationship, which makes their recommendations more persuasive.^[1] Nnev66 (talk) 21:03, 21 August 2024 (UTC)[reply]

^ Johne, Jane (2023). "Introduction". Effectiveness of Influencer Marketing. Springer Gabler. doi:10.1007/978-3-658-41297-5.

[1] Johne, Jane (2023). "Introduction". Effectiveness of Influencer Marketing. Springer Gabler. doi:10.1007/978-3-658-41297-5.

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