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Brand addiction is a form of psychiatric disorder related to compulsive buying disorder. People who suffer from shopping addiction have a lower rate of self-esteem and suffer from psychological distress. Young women and less educated individuals are more prone to suffer from shopping disorder. Brand addicts are five times more likely to endure from bi-polar disorder than people who do not have a problem with compulsive purchasing. The purchase of brand-name products improve self-esteem. An eating disorder is three times more likely to develop for compulsive consumers.

People who have this addiction problem tend to have a relief sensation, after the fact that they have spent a fortune on items that they do not necessary need. The uncontrollable urge of compulsive buying creates satisfaction and decreases stress and frustration, however, this fulfillment feeling is momentary.

CAUSATION

Brand addicts have a tendency to have self-image issues in favour that they are insecure about themselves. Retail therapy is necessary to enhance their self-image to make them believe that they fit in a particular group and for social acceptance. Personal image is a factor that is essential to the leading cause of shopping binges, to hope to satisfy people and self-esteem is boosted when they purchase and wear brand-name products. Past poverty/depreciation is often in relation to this issue where a person wants the best out of everything attributable to financial struggle they experienced earlier in their lives.

TREATMENT

There is not a current standard approach in the treatment for this condition. Doctors prescribe antidepressants to improve psychologically distress and splurging symptoms. The medications reduce the sensation seeking to whom would feel positive from spending money on brand-name products. Another remedy is to have cognitive-behavioural therapy technique to reduce mixed emotions and anxiety that leads to compulsive buying.

Signs and symptoms

Signs and symptoms of having a brand addiction is closely correlated to having a mental disorder. There is a psychological pattern associated with a person’s actions when they encounter a type of disorder.

Anxiety disorder – is a form of mental disorder when worry and fear is present

Bi-polar - occurs when a person receives episodes of two different personalities whom is not aware of

Depression - modifies an individual’s thoughts and state of mind

Psychosis - when a person believes that they’re excluded from reality

Social Anxiety Disorder - is a form anxiety disorder caused by mental distress

Compulsive disorder

Compulsive buying interlink closely together with compulsive hoarding. Both maladaptive behaviours present similar traits and are due to excessive stress, where an individual’s experience anger, boredom, isolation, avoidance, insecurity or frustration. Compulsive buyers purchase or accumulate items in response to the negative feeling they experience, however the negative feeling is only diminished for a short period of time. Both disorders constitute an avoidance behaviour and disbelief that they need therapy.