User:Yangzhuolboro/sandbox

WIFI Marketing The Wi-Fi Marketing generally means that the business needs to provide public Wi-Fi in store to their customers and the business could get a data return through Wi-Fi login for the marketing database, and to encourage customers to follow/like/share on the business’ social media pages or fill in the questionnaire. With the rapid growth of wireless hotspot and the a huge number of smartphones, tablets and personal computers, the Wi-Fi marketing has became one of the most important strategies within digital marketing . Thus, the Wi-Fi Marketing could help business to promote their product and get more market share for their brand online.

Multiple Social login option In order to access the Wi-Fi service, every customer must register into the Wi-Fi by providing personal information such as phone number, email address and message. The registration procedure is customizable and offers the possibility to register by using a social network account as Facebook, Twitter, LinkedIn, Instagram and Google Plus.

Captive Portal The Wi-Fi platform offers the possibility to use a customizable web page known as Captive Portal where new users will register themselves before proceeding to connect to the Wi-Fi service.

Predefined widgets The Wi-Fi Marketing allows business to create Homepages by predefined widgets that can personalize your website according tobusiness needs and based on the business’s creative design. The most popular predefined widgets include Logo, Login, Image, language, share and likes.

Benefits Wi-Fi Marketing is a powerful strategy that allows business to offer any connected client a huge amount of services that can be customized according to its profile, modifying different parameters as geolocation, specific dates and time or consuming behaviour.

1. Collect customer contact information As mentioned above, Wi-Fi Marketing allows business to ask a wide rage of customers to connect to the free Wi-Fi by logging in by their E-mail address/phone number or via social login. These kinds of information would help business to set up their database and it is helpful to build future marketing strategies. The business could send their promotions email to the customers and get useful feedback from the homepage. 2. Send messages according to the contact list The first benefit above helps business to establish their customers’ contact list, and then it allows business to form its automated messages method and the messages send automatically to these customers on time. The Wi-Fi marketing has became one of strategies to make a distinction between public consumers and private consumers to enhance customer loyalty.

3. Create reports and statistics The questioner within customizable homepage helps business to gather information such as clients’ needs and consumption behaviour and these information would be save and business can analyse the real-time data to better understand what customers want.

Why the Wi-Fi Marketing effective According to the recent research from Yankee Group(2003), almost 96% of respondents would like to choose the stores that offer free Wi-Fi and 78% of customers would access Wi-Fi if it were offered in-store. In addition, over 70% of customers believe that it is necessary to subscribe store’s homepage or provide detailed information while they are using in-store Wi-Fi. Otherwise, a report by Maneesoonthorn and Fortin (2006) shows that 70% customers believe that they can get member only discounts included petrol station(38), cinema (21.2), retail store(16) and restaurant(5.4%) when they access in-store free Wi-Fi.