User:Wndyfrg
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Hello and welcome to my Wikipedia User Page, My name is Wendy Ferguson and I am currently a second-year Masters of Arts Candidate in Georgetown University’s Communication, Culture and Technology program. I am a consumer behavior and marketing professional with experience in many segments of the consumer-marketing sector including food, fashion and personal hygiene / wellness products. The focus of my academic research and professional assignments is on developing a comprehensive approach to all aspects of social communications and technology to develop greater competence in and familiarity with the latest and most effective media technologies and socio-cultural models. My goal is to return to the field of marketing upon conclusion of my degree with a new organizational and strategic focus whereby I help consumer brand companies in creating strategic models that support both economic goals and social and cultural viability objectives whether they be a greater focus on healthier products for human consumption or ones that impact the environment in a more ecological way. I can be reached through Hoya Mail at wdf5@georgetown.edu.
About Me
[edit]I am a marketing professional with the ability to communicate product value to consumers, build new interaction platforms that meet evolving consumer needs and revitalize consumer relationships with established brands. I bring new insights to organizations by observing human behavior and developing a fundamental understanding of how people interact physically, mentally and emotionally with ideas, products, and services. I create collaborative solutions that build both internal morale and external awareness through compelling narratives that strengthen the corporate culture, reinforce consumer values and drive economic value for all involved. For a more detailed discussion, I invite you to visit my LinkedIn page.
Professional Summary
[edit]I am a multi-disciplined expert capable of playing a unique role at the intersection of creativity and technology, an experienced strategic manager with technology credentials who can best assess how to calibrate imagination with systems thinking; a marketing technologist who can help organizations synthesize analytical patterns with experiential curiosity. In today’s digital ecosystem, optimizing the evolutionary demands of consumer engagement requires a deep appreciation for the foundational elements of marketing and a studied approach to pioneering technology platforms, a multi-disciplinary leader with agile project management and interactive social-networking skills and the innovative capacity to blend these two talents into sustainable business solutions. With my professional and educational experience, coupled with my disciplined curiosity, I am uniquely positioned to help organizations facilitate their transition into the high-velocity economy of the future. My ability to communicate across disciplines while maintaining the importance of the consumer relationship is my primary value to employers, clients and consumers.
Education
[edit]- GEORGETOWN UNIVERSITY – Washington, D.C. (2010 – 2012). Graduate School of Arts & Sciences: The Communication, Culture and Technology Program. Masters of Arts Candidate, Technology and Society Cluster.
- GRADUATE INSTITUTE OF INTERNATIONAL & DEVELOPMENT STUDIES – Geneva, Switzerland (2010). Trade, Technology and Development, June – August 2010.
- WAKE FOREST UNIVERSITY – Winston-Salem, NC (1992). Masters of Business Administration, Babcock School of Management, Full-time student, 1990-1992.
- VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY – Blacksburg, VA (1987). Finance, Cum Laude, Pamplin College of Business.
Outside Links
[edit]CCTP 706: New Media: Dissidence, Innovation, Community.
Communication, Culture and Technology Program at Georgetown University
Wake Forest University Schools of Business
Virginia Tech Pamplin College of Business
My dog Sugar
[edit]![](http://upload.wikimedia.org/wikipedia/commons/thumb/b/bc/Maltese_Black_and_White_of_Sugar.jpg/220px-Maltese_Black_and_White_of_Sugar.jpg)
Wendy's Sandbox
[edit]Working on my first Wikipedia submission: a new article for Sugar Loaf Farm, Augusta County, Virginia.