User:Vermont/sandbox/Instant Pot
| Inventor | Robert Wang |
|---|---|
| Inception | 2010 |
| Manufacturer | Double Insight |
| Models made | Duo 7-in-1, Duo Plus 9-in-1, Ultra 10-in-1, Smart Bluetooth |
| Website | instantpot.com |
The Instant Pot is a 7-in-1 kitchen appliance designed to consolidate the cooking and preparing of food to one device.
History
[edit]In 2008, former employeeds of Nortel, Robert Wang, Yi Quin, and another friend, started brainstorming on a product that be viable during a slowing economy. This led to the idea of a multi-purpose pressure cooker which later became the Instant Pot.[1] In 2009, Double Insight Inc was formed, and with Midea Group as it production partner, the product was released in 2010. This beginning model, which was under development for 18 months, operated as a pressure cooker, slow cooker, rice cooker, yogurt maker, sauté pan, steamer, and food warmer.[2]
Double Insight
[edit]Double Insight Inc was founded by Robert Wang, Yi Quin, and three other partners in 2009.[3] They are the distributor and designers of the Instant Pot. [4] Wang has a PhD in computer science with a specialty in artificial intelligence.
The company became profitable in 2012, with the Instant Pot as their main product. In 2016, Double Insight sold more than 215,000 Instant Pots on Amazon's Prime Day.[5][6]
2015 Recall
[edit]In July of 2015 the Instant Pot Smart-60 cooker was recalled, effecting about 1140 units in the United States and Canada. The defect caused electric current to leak, which could potentially shock the product's user. There were 4 reported instances of this shock before it was recalled. [7]
Manufacturing
[edit]Instant Pots are manufactured by the Midea Group in GuangDong, China. [8]
Internet presence and marketing
[edit]Instant Pot has a significant following on Instagram and Pinterest, as well as a Facebook group with over 850,000 members.[9] The group has an average of more than one-thousand posts a day, much of which are users of the Instant Pot sharing their recipes and advice.[10] Double Insight promoted their product with few advertisements of their own; instead they gave their product to over 200 bloggers and authors.[11] The internet community that associates themselves with the Instant Pot (commonly abbreviated IP) has come to be known as "Potheads". [12] In 2017, the Instant Pot was one of the top 5 products sold on Black Friday by Amazon and Target. [13]
See also
[edit]References
[edit]- ^ "Ottawa entrepreneur's Instant Pot has attracted a devoted following of home cooks". Retrieved 2017-11-26.
- ^ "Fired From His Own Startup, This Founder Invented Amazon's Hit Product of 2016". Inc.com. 2017-05-15. Retrieved 2017-11-26.
- ^ Murphy, Jessica (2017-03-06). "How a cooker developed a cult following". BBC News. Retrieved 2017-11-26.
- ^ Cite error: The named reference
cagcwas invoked but never defined (see the help page). - ^ "Amazon - Press Room - Press Release". phx.corporate-ir.net. Retrieved 2017-11-26.
- ^ Clark, Melissa (2017). "Why Do Cooks Love the Instant Pot? I Bought One to Find Out". The New York Times. ISSN 0362-4331. Retrieved 2017-11-26.
- ^ "Instant Pot Pressure Cookers Recalled by Double Insight | CPSC.gov". www.cpsc.gov. Retrieved 2017-12-20.
- ^ "Double Insight Inc. recalls Instant Pot Smart Pressure Cooker". healthycanadians.gc.ca. Retrieved 2017-12-20.
- ^ Montag, Ali (2017-11-24). "Instant Pot is selling like crazy on Amazon—and its PhD inventor says he's read all 39,000 reviews". CNBC. Retrieved 2017-11-26.
- ^ "You Can Get the Beloved Instant Pot for Super Cheap on Amazon Prime Day". Money. Retrieved 2017-11-26.
- ^ "Not Just A Crock: The Viral Word-Of-Mouth Success Of Instant Pot". NPR.org. Retrieved 2017-11-26.
- ^ "Inside the Home of Instant Pot, the Kitchen Gadget That Spawned a Religion". mobile.nytimes.com.
- ^ ""All I Want for Christmas is a Multi-cooker."". NPD Group. 2017-12-13. Retrieved 2017-12-20.
[[Category:Inventions] [[Category:Cooking appliances]