User:Tkim1210/Mobile Roadie

Mobile Roadie
Type of business	Private
Available in	Multilingual
Founded	Los Angeles, California
Headquarters	Beverly Hills, California, USA
Area served	Worldwide
Founder(s)	Michael Schneider; Brock Batten
Key people	Michael Schneider (Founder & CEO); Brock Batten (Founder & Creative Director); Steven Schroeder (CTO); Andrew Mains (COO)
Employees	30+
URL	mobileroadie.com
Users	12 million users
Launched	March 2009
Current status	Active

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Mobile Roadie is a self-service mobile app platform to create, customize and manage mobile apps.^[1]

History

Mobile Roadie was founded in 2009 by Michael Schneider and Brock Batten and officially launched at South by Southwest 2009. The first live app to be created using the Mobile Roadie platform was for the music band Black Lips ^[2]. As of October 2011, Mobile Roadie’s app gallery includes Taylor Swift, Madonna, Adele, Katy Perry, Drake, Dallas Mavericks, Cirque du Soleil, and Wynn Las Vegas. ^[3]

In September 2011, Mobile Roadie announced they had surpassed 10 million app downloads and 2,000 mobile apps. In the same month, Mobile Roadie announced their launch in China as QMoBao (Chinese: “Q魔宝”) in partnership with FabriQate, a full-service mobile agency with offices in London, Hong Kong, Guangzhou, and Mumbai. ^[4]

Mobile Roadie received funding from investors Guy Oseary, Ashton Kutcher, Rodger Berman, Paige Craig, and Mike Jones, among others ^[5].

Mobile Roadie is headquartered in Los Angeles, CA, with offices in London, Tokyo, Guangzhou, and Seoul. The company also has representatives in France, Spain, Australia, Italy, Germany, Brazil, and Turkey.

Features

Mobile Roadie apps are available for iOS and Android devices, and come in three types, Core, Plus, and Pro. They are created and managed through Mobile Roadie’s Content Management System, which features a Dashboard to view app analytics and activity. In November 2011, Mobile Roadie announced the newest version of their platform called 3.3 ^[6]. There have been seven versions of Mobile Roadie prior to 3.3, including the 1.0, 2.0, 2.1, 2.2, 3.0, 3.1, and 3.2. The Mobile Roadie app platform supports categories, including photo and video galleries, music streaming, event schedules, QR codes, maps, and a Fan Wall with Twitter and Facebook integration.

Mobile Roadie’s API allows third-party developers to implement Mobile Roadie features in apps without using Mobile Roadie’s CMS. The API also allows for website and app integration. For example, content in a Mobile Roadie app can be pulled from and pushed to a website.

Recognition

Mobile Roadie was named one of Entrepreneur’s 100 Brilliant Companies 2011, representing the category of Mobile ^[7].

Mobile Roadie won the B2B Digital Music Service of the Year Award at the Music Week Awards 2011 ^[8].

References

External links

[1]

[1] ttp://techcrunch.com/2009/04/20/mobile-roadie-builds-bands-custom-iphone-apps-on-the-cheap/

[2] ttp://bfginteractive.com/blog/technology/2009/05/28/bands-employ-a-mobile-roadie/

[3] ttp://mobileroadie.com/apps/index

[4] ttp://techcrunch.com/2011/09/13/mobile-roadie-brings-self-service-mobile-app-development-platform-to-china/

[5] ttp://www.crunchbase.com/company/mobile-roadie

[6] ttp://blog.mobileroadie.com/2011/11/mobile-roadie-3-3-is-here/

[7] ttp://www.entrepreneur.com/article/219667

[8] ttp://www.musicweek.com/story.asp?sectioncode=1&storycode=1045329

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