User:Tatumhartwig/sandbox

Partnerships

Over the years, November Project has worked alongside fitness brands, most notably New Balance and The North Face.

New Balance

In July 2013, New Balance launched an advertising campaign centered around the fitness group. The campaign was titled "Runnovation" and focused on the shift in running from being a solitary sport to a social and group-based activity. “This campaign is built on the strong foundation that we, as a brand, have in driving and supporting innovation in the sport of running,” says Hilary Keates, New Balance director of global marketing and brand management.^[1]

The advertisements were placed in Men’s Journal, Outside Magazine, Running Times, Women's Running, Competitor, Men’s Health, and Women’s Health. ^[2]

The North Face

Beginning on March 31, 2015, The North Face and November Project launched jointly-hosted workouts on Tuesday and Thursday evening workouts. The workouts, under the name Mountain Athletics, focus on strength training and conditioning.^[3]

The workouts are hosted in five cities in the U.S.; San Francisco, Washington D.C., New York, Chicago and Boston. ^[4]

Bibliography

• Rubin, Courtney (March 25, 2015), The Early-Morning Workout Flash Mob, The New York Times
• MacVean, Mary (October 10, 2015), How hugs make everything better, even running the stairs at the Hollywood Bowl, Los Angeles Times
• Muther, Christopher (November 15, 2012), November Project members embrace exercise, one another, The Boston Globe
• Daniloff, Caleb (November 8, 2013), Hug, Sweat & Cheers, Runner's World
• Tsong, Nicole (January 18, 2016), The November Project is a great idea, if you like 6:29 a.m. winter workouts outside, The Seattle Times
• Young, Bob (October 1, 2015), November Project fitness group blossoms in Phoenix, The Arizona Republic
• Earle, Caroline (March 20, 2015), The North Face Is Partnering with the November Project, BostInno
• Hallett, Vicky (September 16, 2014), November Project: Hugs and fitness, The Washington Post
• Atwood, Kylie (September 30, 2014), November Project: More than a fitness movement, CBS News
• Earle, Caroline (January 28, 2015), Apparently the November Project Really Is Weatherproof, BostInno
• Salz, Allison (July 3, 2014), Oilers' captain Andrew Ference’s November Project gaining popularity in Edmonton, Edmonton Sun
• Tappen, Kathryn (October 12, 2013), Tapped In: Ference talks Oilers, November Project, NHL.com
• Malamut, Melissa (July 9, 2013), New Balance Launches Ad Campaign With Local Runners, Boston Magazine
• Willey, David (November 7, 2013), Strength in Numbers, Runner's World