User:SusanLesch/sandbox
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Launched in 2004, The Apprentice earned $400 million for Trump, and its carefully constructed xxxx remade his image into a positive one with viewers.[1] Brand integration deals split half and half with show creator Mark Burnett transformed Trump's portfolio. Deals eventually earned them upwards of $2 million per episode, with Procter & Gamble, QVC, Levi Strauss & Co., General Motors, Burger King, Hanes, Dove, Unilever, and Domino's [2] Trump began to make side deals with these companies, earning more from Unilever and Domino's. Having learned that his name had value, he began a series of lucrative licensing deals. He rebranded the multi-level marketing company Ideal Health as Trump Network selling vitamin supplements and earning $2.6 million in two years.[3] Forty proposals for luxury resort towers around the globe[a] were never completed; early buyers often sued to recover their nonrefundable deposits, while Trump was always paid. In 2004, Phillips-Van Heusen agreed to license Trump's name for Trump-branded shirts and ties,[5] and Marcraft Group sold Trump-branded suits.[6] That year he launched "Donald Trump—The Fragrance" with Estée Lauder.[7] His licensing income grew from $46,000 in 2004 to $30.6 million per year in 2010.
When his father died in 2004, he left Trump and each of his siblings a $177.3 million inheritance.[5]
Trump University
[edit]In 2005, Trump co-founded Trump University, a company that sold real estate seminars for up to $35,000. After New York State authorities notified the company that its use of "university" violated state law (as it was not an academic institution), its name was changed to the Trump Entrepreneur Initiative in 2010.[8]
In 2013, the State of New York filed a $40 million civil suit against Trump University, alleging that the company made false statements and defrauded consumers. Additionally, two class actions were filed in federal court against Trump and his companies. Internal documents revealed that employees were instructed to use a hard-sell approach, and former employees testified that Trump University had defrauded or lied to its students.[9] Shortly after he won the 2016 presidential election, he agreed to pay a total of $25 million to settle the three cases.[10] Trump earned $5 million.[11]
Around 2006, buyers in Trump-licensed seaside residential towers from Waikiki to Atlanta were surprised to learn Trump did not own the properties.[12]
in Baja California and Waikiki, Hawaii, failed to understand marketing when they believed Trump owned the properties. Trump, Ivanka, Donald Jr., and Trump Organization settled the Baja lawsuit with over one hundred buyers; the judge sealed the terms. A similar suit was settled in Waikiki.[13] In 2016, buyers lost their appeal in Fort Lauderdale, Florida.[14]
- ^ Buettner & Craig 2024, p. 358.
- ^ Buettner & Craig 2024, pp. 368, 371, 374, 375, 387, 389, 392.
- ^ Buettner & Craig 2024, pp. 402–403.
- ^ Buettner & Craig 2024, p. 398.
- ^ a b Buettner & Craig 2024, p. 379.
- ^ Buettner & Craig 2024, pp. 379, 380.
- ^ Buettner & Craig 2024, p. 380.
- ^ D'Antonio 2015, pp. 281–282.
- ^ D'Antonio 2015, pp. 282–283.
- ^ Eder, Steve (November 18, 2016). "Donald Trump Agrees to Pay $25 Million in Trump University Settlement". The New York Times. Retrieved November 18, 2016.
- ^ Buettner & Craig 2024, p. 408.
- ^ Kranish & Fisher 2017, p. 239.
- ^ Johnston 2016, pp. 170, 174–175.
- ^ Kam, Dara (April 27, 2016). "Florida appeals court sides with Trump on failed beachfront hotel/condo project". Orlando Weekly. Retrieved December 12, 2024.