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Executive Summary

Canoe Ventures^[1] is an advertising technology company dedicated to providing software and services to national television programming networks. The company is focused on delivering dynamically inserted advertising^[2] into national TV network programs available on cable operators’ VOD^[1] ^[2]platforms.

Canoe was founded by Comcast, Cox, Time Warner Cable, and Bright House Networks with headquarters in Englewood, CO.

At A Glance

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^ ^a ^b ^c Schonfeld, Eric. "Project Canoe: Cable Companies Paddle to Catch Up To Google in Targeted TV Ads". TechCrunch. Retrieved 5 August 2016.
^ ^a ^b ^c Arango, Tim (May 10, 2008). "Cable Firms Join Forces to Attract Focused Ads". New York Times. Retrieved 5 August 2016.

[test_2-1] Schonfeld, Eric. "Project Canoe: Cable Companies Paddle to Catch Up To Google in Targeted TV Ads". TechCrunch. Retrieved 5 August 2016.

[test1-2] Arango, Tim (May 10, 2008). "Cable Firms Join Forces to Attract Focused Ads". New York Times. Retrieved 5 August 2016.

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