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  • Comment: Please do not submit multiple copies of drafts. It does not increase the likelihood that one of them will be accepted into article space, and annoys the reviewers. It is likely to be seen as an effort to game the system, and may result in the drafts being nominated for deletion. Robert McClenon (talk) 15:28, 3 October 2020 (UTC)

SOUL Electronics (commonly known as Soul and stylized as SOUL) is a consumer electronics brand established in 2010.[1] with offices in Hong Kong and the United States. The company specializes in designing and manufacturing audio, noise cancelling [2], wireless products [3] and hearables with an emphasis on sports technology [4]

Background

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SOUL’s debut product line, the SOUL By Ludacris Series[5] of over-ear and in-ear headphones with hip-hop musician and actor Ludacris, was launched in 2010[6] and followed up by the brand's initial sports-focused products, the Combat Series, in 2013.

SOUL has collaborated with Olympic Athlete Usain Bolt, South Korean singer PSY, and musical group Big Bang.

In 2018, SOUL increased its emphasis on hearable products with fitness technology with the launch of RUN FREE PRO BIO[7], a wireless over-ear hearable that uses GAIT Analysis[8] artificial intelligence to monitor running form and provide real-time coaching. The product was selected as one of Outside Magazine’s “Best Headphones and Earbuds of 2019.” [9]

In January 2020 at the Consumer Electronics Show in Las Vegas, SOUL announced plans to formally launch BLADE, which will combine the GAIT Analysis technology featured in RUN FREE PRO BIO with a built-in heart rate monitor.[10]. BLADE is intended to maximize runners' performance [11] while minimizing behavior and motions that can lead to injury or slowed athletic development.

References

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  1. ^ Yu, Justin. "Soul by Ludacris SL300 review". CNET. CNET.
  2. ^ _25H, Cristian. "Tim Tebow and SOUL Electronics Unveil the SL300 Noise-Cancelling Headphones". Tech Power Up. Tech Power Up.{{cite web}}: CS1 maint: numeric names: authors list (link)
  3. ^ Krol, Jake. "Soul Electronics Emotion review: Affordable wireless earbuds that sound good". Mashable. Mashable.
  4. ^ Sawh, Michael. "Run Free Pro Bio hands-on: A hearable to make you a better runner". Wareable. Wareable.
  5. ^ Yu, Justin. "Soul by Ludacris SL300 review". CNET. CNET.
  6. ^ Online, Crave. "Ludacris on his new Headphones from Soul Electronics". Mandatory. Mandatory.
  7. ^ Etienne, Stefan. "Soul Run Free Pro Bio review: a running coach in your headphones". The Verge. The Verge.
  8. ^ Daehl, Dani. "These in-ear headphones have sensors that claim to correct your running form". The Verge. The verge.
  9. ^ Palmer, Will. "The Best Headphones and Earbuds of 2019". Outside. Outside.
  10. ^ Sawh, Michael. "Run Free Pro Bio hands-on: A hearable to make you a better runner". Wareable. Wareable.
  11. ^ Becker, Kraig. "These wireless earbuds use an A.I. to get you moving fasterrunner". digitaltrends. digitaltrends.