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At the most recent Detroit Auto Show, Chevrolet actually used a far different marketing scheme to get consumers to test drive a car without ever leaving the building. By using the Xbox Kinect, they were able to let people test drive the Chevy Volt without ever leaving your seat.

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References

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  1. ^ Rall, Patrick."Test Drive the Chevy Volt on Xbox Kinect at the Detroit Auto Show", "Torque News", 01/18/2011, accessed on 01/27/2011