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User:ShootingStar07/VienneMilano

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VienneMilano
Company typeOnline Boutique
FoundedBoston, Massachusetts (November 1, 2011)
Key people
Vienne Cheung, Founder
ProductsLuxury Thigh High Stockings
Websiteviennemilano.com

VienneMilano is a Boston-based hosiery brand and online boutique specializing in Italian thigh high stockings. Its website was officially launched November 1, 2011.[1][2]

The brand's name comes from the first name of founder, Vienne Cheung, and from Milan, Italy, a city well known for its fashion.[1]

VienneMilano is one of Multiverse Commerce's brands and microstores.[3]

Origin/History

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VienneMilano was created as a result of Cheung’s interest in Italian hosiery[1] and her wish to change the stereotypes surrounding thigh highs in America.[4]

On November 1, 2011 along with the launch of the VienneMilano online boutique their first line of luxury thigh highs was introduced.[3] In celebration of its launch, VienneMilano held a fashion show and keynote by Giuseppe Pastorelli, the Boston Italian General Consul at the InterContinental Boston on November 11, 2011.[5]

References

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  1. ^ a b c Carpenter, Kane. "Vienne Milano - Asian American Entrepreneur Turns her Dream into a Reality". Retrieved 26 January 2013.
  2. ^ Alspach, Kyle. "4 Boston startups with new hires of Akamai talent". Retrieved 26 January 2013.
  3. ^ a b Multiverse Commerce LLC. "Press Conference: VienneMilano". Retrieved 26 January 2013.
  4. ^ Melser, Amy. "Brookline designer modernizes a classic". Retrieved 26 January 2013.
  5. ^ Color Magazine USA. "VienneMilano Fashion Show Launch Party". Retrieved 26 January 2013.