User:Sai varma sarikonda/sandbox

I would like to create a new section in Social Media Analytics Wikipedia page i.e, Social Media Analytics in Business Intelligence. 

Impacts of Social Media Analytics in Business Intelligence

      Recent research on social media analytics has emphasized the need to adopt a BI based approach to collecting, analyzing and interpreting social media data (Heijnen et al., 2013; Murdough, 2009). 
       Social media presents a promising, albeit challenging, source of data for business intelligence. Customers voluntarily discuss products and companies, giving a real-time pulse of brand sentiment and adoption. According to the recent research on social media analytics has mentioned that the need to adopt a Business Intelligence based approach is needed for collecting, analyzing and interpreting social media data. Social media is one of the most important tools for marketers in the rapidly evolving media landscape. Firms have created specialized positions to handle their social media marketing.  These arguments are in line with the literature on social media marketing that suggest that social media activities are interrelated and influence each other. 

Social Media Analytics Role in Advanced Technologies

    Social media are a robust means of exposing corruption and malpractice.  In synthesis, the widespread adoption and use of social media by members of the public throughout the world heralds a new age in which it is imperative that emergency managers adapt their working practices to the challenge and potential of this development. In the emergencies field, social media (blogs, messaging, sites such as Facebook, wikis and so on) are used in seven different ways: listening to public debate, monitoring situations, extending emergency response and management, crowd-sourcing and collaborative development, creating social cohesion, furthering causes (including charitable donation) and enhancing research. Social media promote cross-platform accessibility and a constant flow of information. social media have been quick to take note of potential ethical dilemmas. social media support the influence of the existing public-side information production and distribution.
     Social media are fundamentally changing the way we communicate, collaborate, consume, and create. They represent one of the most transformative impacts of information technology on business, both within and outside firm boundaries. Therefore, companies are now investing in social media for building their social digital brand and strengthening relationships with their customers.we presented two experiments by means of which we investigated the role of traditional websites and social media in trust building along the cognitive and affective dimensions.  Specifically, social media provide companies with tools to communicate benevolence to potential customer and, therefore, foster the affective commitment of customers.Nowadays several companies are investing in social media for building their social digital brand and strengthening trust-based relationships with their customers.social media in business originates from the possibility to manage relationships with customers in a ‘people to people’ fashion. In fact, trust, a key issue in commerce [1], is established with a salesperson rather than with a brand. The sale forces play a key role in interfacing with customers [2] if they are able to appeal to ‘peripheral routes’ to persuasion based on emotional appraisal [3]. Compared to traditional websites, social media allow suppliers to realize this behavior in a virtual environment and provide customers with the possibility of perceiving a company as closer and concerned about their needs; or, according to Blanchard [4], simply more trustworthy.social media offer the possibility to surrogate the affective channel of face-to-face traditional interaction with customers and enhance their perception of a company’s trustworthiness and benevolence. In this sense, social media have shown to act not only as an instrument for facilitating online interaction but also as powerful aggregators of virtual communities.

    The role of social media on trust building in the very early stage of a customer–supplier relationship, i.e., based on first impression provided by a company’s online image. On the contrary, social media offer the possibility of managing the relationships with customers in a ‘people to people’ fashion, which is among the key factors of success of social media marketing. Furthermore, in social media, customers’ feedback is publicly available for all potential buyers, who can also assess how fast and how carefully a supplier replies to others’ positive and negative comments or requests.Instead, social media allow simulating the observation of a company’s behavior while interacting with its customers. According to Blanchard [4], social media give companies the possibility of establishing peer-to-peer relationships over the Web by providing tools for implementing a social behavior online, hence affecting the perception of social presence and benevolence of an online vendor. social media may be used to successfully simulate a one-to-one relationship and amplify the perception of these dynamics of personal, dedicated care that was typical of old markets. Furthermore, previous evidence has been provided by research in Human–Computer Interaction about the impact of a vendor’s social presence, as perceived through the web interface, on customers’ behavior in e-commerce. social media may be used to successfully simulate a one-to-one relationship and amplify the perception of these dynamics of personal, dedicated care that was typical of old markets. Furthermore, previous evidence has been provided by research in Human–Computer Interaction about the impact of a vendor’s social presence, as perceived through the web interface, on customers’ behavior in e-commerceOn the other hand, the web can also help to provide a more informal, closer interaction style between a company or a salesperson and their customers through social media platforms. Therefore, it is reasonable to expect that information conveyed through social media (interaction-oriented) Furthermore, with respect to the impact of social media on affective trust, when explicitly requested to state which company they perceived as more interested in the customers’ needs and preferences .they search for customers’ feedback on social media and then, only in case of satisfying and positive comments, they go to the website to access more business related information (e.g., prices, delivery times, location of the store, contact information). In addition, all subjects involved in the interviews agreed on the importance of using the social media for a preliminary assessment of the trustworthiness of an unknown company; then, further details would be investigated using traditional websites only in case of perceived friendliness and attention to the customers’ need or in case of explicit positive feedback of the community. Moreover, the fact that a company manages a profile on social media and, thus, is exposed to customer feedback is perceived as an implicit statement of elevated quality per se and is envisioned as a demonstration of consistent behavior and responsibility, thus producing a positive impact on trust along the cognitive dimension.  Nonetheless, companies should be aware that social media offer a rich set of tools for effectively enhance the potential customer perception of the company benevolence. Furthermore, a company that wants to be perceived as open and benevolent should consider managing a public profile on social media to communicate directly with customers and be prompt in replying to both positive and negative feedback.However, even if social media offer a wider range of tools for communicating with customers when compared to traditional websites, companies must be aware of the importance of combining the different information elements in defining an effective communication strategy online. Therefore, our work confirms that companies should also consider embedding social media elements in the websites to support social presence in traditional web sites too (e.g., news feed from Twitter or Facebook).

        In fact, the practice of including the use of social media into online marketing strategies is quite new, as attested by the average experience of the company in social media (about 3 years, as reported in Owyang et al. [36]). Research on how to use social media for online image formation flourished only in recent years and mainly focuses on how to include social media into online communication strategies  social media have a better potential to communicate benevolence and openness towards customers, thus fostering affective trust.

Yet, we observed also how social media might positively affect the assessment of a company’s predictability and ability: being exposed to customer feedback is perceived as an implicit statement of quality and intended as a demonstration of consistent behavior and responsibility.

References

I would like to create a new section in Apache Software Foundation i.e, Data Source in Apache Software Foundation.

Apache Software Foundation Data Source

In order to collect the Apache Software Foundation project commits data, we developed a Java-based program that crawls the OpenHub database using the REST-based API provided. The Apache Foundation references OpenHub as the historical raw data source. The Apache Tomcat Java-based webserver was originally developed at Sun Microsystems as a proprietary product and then later contributed to Apache