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DigitalRev TV is a popular YouTube channel created by its producer Richard Yu and co-producer/presenter Kai Wong. It is the only photography related entertainment show currently available on any media platform. DigitalRev TV routinely publish videos with photography related how-to guides and reviews[1]. The channel has over 400,000 subscribers and over 100 million upload views from 400+ videos as of 22nd November 2012 [2], making it the most subscribed photography channel on YouTube.
Background
[edit]Originally, the channel started off in 2007 with a format that involved just a lone reviewer's hands showing the viewers the perks of each photography product. In each video, there would be an un-boxing of the product and run down of some of the features.
The format changed in December 2009 when Kai W - real name Kai Man Wong - became the lead presenter at DigitalRev TV. He was a presenter for another YouTube channel before and brought with him a new style of presenting and a change of features.
The show sometimes has bizarre off-the-cuff moments and plays off certain unpredictable elements, such as when the presenter gets electrocuted by the camera he is dismantling[3] or doing a review in Typhoon winds[4].
Presenters
[edit]Kai W (2009-present)
[edit]Kai W, real name Kai Man Wong, started presenting for DigitalRev TV in December 2009 and took over the role of the original presenter completely. He is of South-Asian descent but speaks English with a British accent. Kai's signature look soon became a customary flat-cap and a shirt/blazer. Kai lives in Hong Kong[5] and is believed to be a Leica photographer. He has contributed to popular photography sites such as Steve Huff Photos[6].
The style in which he reviews products is in a more light-hearted manner, with less emphasis on the technical elements and more on the way of conveying everything in an entertaining way. Videos are often interjected with somewhat off-tangent happenings and muses about things around.
Lok C (2010-present)
[edit]Lok C, real name Lok Cheung, is a cameraman at DigitalRev TV, and often makes an occasional appearance in front of the camera. His role injects another comic element into the show and is often the fall guy in the show. His voice is characterized by a distinct Hong Kong Cantonese accent.
Alamby Leung (2011 present)
[edit]Alamby is The Project Co-ordinator on DigitalRev TV, She Often appears in it with Kai and Lok. Her Nationality is Australian and she Lives in The Kowloon District of Hong Kong.
Regular Segments
[edit]On location "field test" reviews
[edit]The field test reviews often see Kai taking the equipment being reviewed out onto the streets or various locations to test out the products in the environment as opposed to the standard studio shots seen in other photographic product reviews. Kai usually takes street photography and takes photos of people and his surroundings to test out the products.
Guide to...
[edit]These are novelty segments that involve DIY-style challenges set up for Kai to participate in. A low budget is often the thing that influences the whole challenge, although at time there have been extravagant challenges that also caused some controversy (see below) but gained a lot of interest also. On 22nd January 2011, Kai broke a $1,300 Canon L lens while filming its review. According to popular gadget site Gizmodo[7], Kai turned the broken lens into a drinking cup and listed it on eBay. The proceeds of the auctions went to the Premier's Disaster Relief Appeal of Australia to help the flood victims. PetaPixel called the lens cup 'one of a kind'[8].
Battle of the Bokeh
[edit]Introduced as a video that involves the community in deciding on the bokeh quality of a lens and if it betters another comparable lens or not. The video is published on the channel, but Kai leaves it up to the viewers to vote which one they think is better.
Controversies
[edit]They have often used some devices to cause controversy with a video, including painting a brand new Nikon D90 in a shade of pink (the joke in the video that it is in fact Magenta, the company's colour). It is amplified by the main presenter's flippancy towards damaging such desirable consumer electronic products that has often riled the people viewing watching it. Although that video garnered attention from a couple of the big consumer electronics blogs such as ZDnet and Engadget[9].
External links
[edit]References
[edit]- ^ DigitalRev TV publishes video guide to painting a DSLR pink - ZDNet
- ^ DigitalRev TV YouTube Channel
- ^ Guide on how to paint your DSLR pink
- ^ Canon 5D Mark II vs Canon 7D Field Test Hands-on Review
- ^ Kai Man Wong on LeicaShots
- ^ A Leica 35mm Summilux Classic Review by Kai Man Wong - SteveHuffPhotos.com
- ^ This Real Lens Mug Made From Broken Canon Lens Could Be Yours - Gizmodo
- ^ Custom Cup Made from Real Canon 300mm L Lens - PetaPixel
- ^ Engadget reference