User:Rafaorozco/sandbox

The article my group picked to edit was Consumer Activism.

• The article currently looks monotone.
• It needs more images and graphs.
• The topics inside the article also need to be organized better.
• Right now it has too many topics with each one having to little information.
• The research used in the references is old. There must be newer and more relevant sources that we can use.

Sources that we can use:

Glickman, Lawrence B. Buying power: A history of consumer activism in America. University of Chicago Press, 2009.

Hollenbeck, Candice R., and George M. Zinkhan. "Consumer activism on the internet: The role of anti-brand communities." NA-Advances in Consumer Research Volume 33 (2006).

Glickman, Lawrence B. "The strike in the temple of consumption: consumer activism and twentieth-century American political culture." The Journal of American History 88.1 (2001): 99-128.

Hilton, Matthew. Prosperity for all: Consumer activism in an era of globalization. Cornell University Press, 2009.

Swimberghe, Krist, Laura A. Flurry, and Janna M. Parker. "Consumer religiosity: Consequences for consumer activism in the United States." Journal of Business Ethics 103.3 (2011): 453-467.

The structure that this article should have:

Overview / Definition

Etmology

History

Theories

Objectives / Tactics / Tecniques

Legal Disputes

Present day / Recent examples

Notable examples:

Early 2000's Starbucks campaign

In 2001 and in 2002 various movements arose where consumers protested against Starbucks. Their demands were that Starbucks stop using GMO's and start making their coffee from fair trade certified beans. As a result, Starbucks started using Fair Trade coffe in over 2,300 outlets.

2010 Greenpeace boycott against Kit Kat:

Greenpeace found that palm oil production used in kit kats was destroying the rainforests and habitats of orangutans. Through massive social media activity Greenpeace forced kitkat to cut all ties with Sinar Mas the company that was providing the palm oil. Later Kit Kat pledged to use only rainforest-sustainable palm oil by 2015. This movement is hailed as a notable success in consumer activism.

2017 Delete Uber movement

After the Travel Ban imposed in January of 2017, protests arose in many airports of the country. In JFK airport, the car service company UBER was criticized for not canceling their service and allegedly using the event to gain profits. This led to a twitter campaign of #deleteuber where over 200,000 users deleted the app. Later it was announced that the CEO of uber