User:Puentesjuan09/Product naming
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[edit]Work cited Evita Subkowski "brand linguistics: study of sound symbolism and consumer language fluency on brand name attitudes and perceptions"
- This article cites how the linguistic characteristics of a brand name will affect the attitudes towards and the perception of the brand. Study tests out how vowels affect a brand name in terms of how likely people would be to chose that brand.
- Some criteria that should be met for a brand name to be successful
- semantics: convey a meaning about the products attributes
- distinctiveness: forming words of parts of words that are novel or unique
- results of this study concluded in people being able to associate the product attribute with the brand name.
[1] Subkowski, Evita (2019-12-01). "Brand Linguistics: Study of Sound Symbolism and Consumer Language Fluency on Brand Name Attitudes and Perceptions". University Honors Program Senior Projects.
- ^ Subkowski, Evita (2019-12-01). "Brand Linguistics: Study of Sound Symbolism and Consumer Language Fluency on Brand Name Attitudes and Perceptions". University Honors Program Senior Projects.