User:Pffl101/Lindsay Phillips

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Lindsay Phillips is the designer behind SwitchFlops and the company Lindsay Phillips Incorporated. SwitchFlops are flip flops that have a hook-and-loop fastener which allows one shoe to have many straps and many buttons giving the shoe owner unlimited options.

Creation of SwitchFlops

Switch Flops started as a high school art project involving ceramic flip flops. Lindsay began to glue on buttons and ribbon but when she realized that they wouldn't stay put she started experimenting with Velcro. When she was 19 years old she applied for her first patent. During her college career at Rollins College Lindsay put the finishing touches on her design. She traveled around the world on the "Semester at Sea" and exposed herself to a different cultures that gave her inspiration for her designs. She then went on to work summers at Polo Ralph Lauren's leather division in NYC which helped her design process and business skills. In 2004 her patent was granted.

Expansion of Lindsay Phllips Inc.

With her mother's help she then won a booth for the new product of the year at the Surf Expo in Orlando, Florida. They went to China and had 5000 pairs of SwitchFlops created. The shoes were all gone in mere weeks. They then bought office and warehouse space in Tampa, Florida, hired staff, set up a warehouse/distribution center, started making products, and developed financial and technological help centers.

Completion of Lindsay Phillips Inc.

Lindsay Phillips knew that she had an innovative product that would change how women dressed. She know has a staff of over 17 people including a CEO, CFO, and EVP of design and merchandising. She has a website, ^[1] a facebook page, and a biography ^[2]. her company has now expanded from flip flops to ballet flats, bags, and scarfs. Her idea of being able to change your shoes from casual to formal in an instant has now been realized. As she likes to say, Change your look, not your sole.

References

External links

[1] ttp://www.lindsay-phillips.com

[2] ttp://www.stevieawards.com/pubs/iba/awards/408_2624_20213.cfm

[1]

[2]