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Music & Memory Program[edit]
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The Music & Memory Program was developed by Dan Cohen who is the current executive director for the non-profit organization. The program began after Cohen spent time at a nursing home in New York, where he provided the residents with iPods and playlists. The program was so successful that the Shelley & Donald Rubin Foundation funded the program in 2008 resulting in that Cohen could test his method on a wider scale. In 2010, the Music & Memory Program became an official non-profit organization, which then led to a documentary two years later based on the Music & Memory Program called Alive Inside: A Story of Music and Memory, which gave the program more attention.[83]