User:OberMegaTrans/ss2021/Alnatura
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| Company type | Gesellschaft mit beschränkter Haftung |
|---|---|
| Industry | Grocery store, Health food store |
| Founded | 1984 |
| Headquarters | Darmstadt,  Germany |
Key people | [1] |
| Revenue | €1.08 billion EUR (2019/20) [2] |
Number of employees | about 3500 [2] (2019/20) |
| Website | www.alnatura.de |
Alnatura
[edit]The Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets and producer of organic food headquartered in Darmstadt, Hesse in Germany. The company was founded in 1984 and distributes food and textiles, produced according to ecological aspects, under the trademark Alnatura. These products are sold both by various drugstore and retail chains as well as the captive organic supermarket chain Alnatura Super Natur Markt. Alnatura currently operates 107 supermarkets in Germany, each with 500 to 800 square meters of retail space, mainly in Baden-Wuerttemberg, Hesse and Rhineland-Palatinate.
Unlike other retail chains, Alnatura does not have a Betriebsrat (engl. employee representative committee/worker’s council) for the entire company and its employees were paid below the collective agreement up until 2010.[3][4][5]
History
[edit]Founding
[edit]The economist Götz Rehn, who still is CEO today, founded the Alnatura Produktions- und Handels GmbH as a consulting firm under the name Konzeption und Vertrieb natürlicher Lebensmittel Dr. Rehn in Fulda, Hesse in 1984. Initial plans to conceptualize the business as stores for children’s clothing made from cotton or a chain of vegetarian self-service restaurants, were discarded. A year later, Alnatura was registered as a word and design trademark. In 1986, the company began selling organic products as a retail format in the grocery stores of tegut and dm drug stores. These cooperations make half of the revenue. The company's first supermarket opened in Mannheim, Baden-Wuerttemberg on October 1, 1987. In 1989, the company moved from Fulda to Bickenbach. Since January 2019, the company is based in Darmstadt.[6]
According to information provided by the company, by 2005 more than half of all leading positions were occupied by women. In the same year, the company received the first prize Nachhaltiger Mittelstand 2004 (engl. sustainable middle class) from the EthikBank, and Rehn was nominated for „Entrepreneur of the Year“ by the auditors Ernst & Young. In 2006, the 25th Alnatura supermarket was opened in Cologne.[7]
In 2012, the first Alnatura organic supermarket was opened in Switzerland in collaboration with Migros in Zürich.[8] For this purpose, the Alnatura AG was founded with its headquarters in Zürich.[9] Since then, their trade partner Migros has been marketing Alnatura products in its stores all over Switzerland[10], and since July 2014 also via LeShop.ch[11]. Alnatura and Migros' newest collaboration consists of setting up 30 new Alnatura branches throughout urban centers across Switzerland.[12] Since 2014, it is also possible to collect Payback points in Germany[13], whereas in Switzerland Alnatura is part of the Cumulus program.
Disagreement between Alnatura and dm since 2014
[edit]In 2014, the drugstore chain dm, which until then had been Alnatura's largest sales partner, decided that they would from now on sell organic products of their own brand and hence discontinue many Alnatura products. Alnatura was able to balance this out by opening more stores of their own and becoming partners with the Edeka-Group, dm's rival Müller by Erwin Müller, and by collaborating internationally.[14] The reasoning behind that was a disagreement between the two founders Götz Werner (dm) and Götz Rehn (Alnatura). Because of a cooperation agreement between the two businesses from the 1980's, dm had the right to a say in Alnatura's selection process concerning new sales partners. But after dm discontinued many Alnatura products, Alnatura was no longer compelled to adhere to the contract anymore and Rehn started to look for new sales partners. As a result, dm sued for compliance with the contract at the Landgericht (engl. regional court) in Darmstadt.[15] After a decision in favor of Alnatura, dm appealed. After years of legal disputes, the Oberlandesgericht (engl. Higher Regional Court) in Frankfurt decided in February 2019 that the dismissal of the cooperation agreement in 2014 was effective.[16] Consequently, dm had demanded a total of six million euros from Alnatura. Two million euros had been retained by dm from their legal opinion in 2014, even though Alnatura had already delivered the goods. Alnatura, for their part, demanded payment of the unpaid invoice and in February 2019, the Oberlandesgericht (engl. Higher Regional Court) ruled in their favor.[17]
During a second proceeding brought up by Werner, he demanded trademark rights from Rehn to Alnatura. The case was tried by the Landgericht (engl. regional court) in Frankfurt. The lawsuit, however, was rejected at first, so Werner filed a complaint at the Oberlandesgericht (engl. Higher Regional Court).[15]
Development after 2015
[edit]Since 2015 the products were delivered through a proper online shop (see E-Commerce) in cooperation with the Delticom subsidiary Gourmondo Food GmbH to the following 19 European countries: Germany, Austria, Italia, Belgium, France, Luxemburg, Netherlands, Portugal, Spain, Romania, Greece, Poland, Bulgaria, Czechia, Slovakia, Ireland, United Kingdom, Denmark, and Sweden.[18] Also since 2015, certain baby products have been available at Windeln.de.[19]
On March 17th 2016, the 100th Alnatura supermarket was opened on Friedrichstraße in Berlin.[20] By November 2018, there were 132 Alnatura supermakets in 63 cities and about 12,300 stores of the 19 trading partners in 14 European countries.[8]
In 2016, the construction of the new company headquarters on the terrain of the former company Kelley Barracks in the city of Darmstadt were started. According to the company, the building meets the ecological standards and to date is the biggest office building in Europe that has an exterior facade which is completely made from loam.[21] The corporation established a so-called Alnatura Campus, on which amongst others the deli restaurant Tibits opened up a store.[22] The building was opened in January 2019.[23]
In September 2016, the first eggs of the Alnatura Bruderküken-Initiative were regionally delivered; the concept is planned to be applied to more and more stores.[23] The initiative aimed to exclusively offer eggs of hens whose male siblings are raised to be broiler chickens and are not killed when they are still chicks.[24][25] The same month, Alnatura enabled mobile payments via Payback Pay.[26]
In March 2018, a store of the French chain ‘Match’ started to sell Alnatura products. The plan was to launch Alnatura products in all Match stores in France by the end of 2019. [27]
In September 2018, it was announced that Alnatura would expand their cooperation with bringmeister.de [28] and would remove single-use plastic bags for fruits and vegetables [dead link, Search in web archives: Bio-Händler schafft Plastik-Einwegtüten für Obst und Gemüse ab]. Likewise, disposable cups for the selling of drinks are no longer available.[29]
In Oktober 2019, Alnatura and other organic supermarkets in Germany discontinued millet products by the 'Spreewälder Hirsemühle' because the owner is a member of the political party AfD (Alternative for Germany).[30]
In the beginning of 2020, Alnatura closed down its online shop.[31]
Key Figures
[edit]The company’s key figures according to the attested annual financial statements (fiscal year from October 1 till September 30 respectively; annual average of employees including trainees):[32]
| Sales (MM Euro) |
Employees | Stores | |
|---|---|---|---|
| 2005/06 | 184,9 | 405 | 25 |
| 2006/07 | 246,1 | 528 | 31 |
| 2007/08 | 305,8 | 736 | 40 |
| 2008/09 | 360,5 | 909 | 50 |
| 2009/10 | 399,9 | 1009 | 53 |
| 2010/11 | 465,1 | 1369 | 65 |
| 2011/12 | 517,6 | 1463 | 71 |
| 2012/13 | 594,4 | 1769 | 80 |
| 2013/14 | 689,8 | 1901 | 96 |
| 2014/15 | 759,9 | 2105 | 98 |
| 2015/16 | 761,2 | 2229 | 107 |
| 2016/17 | 772,9 | 2526 | |
| 2017/18 | 825,1 | 2670 | 126 |
| 2018/19 | 903,5 | 2837 |
International activity
[edit]In Germany, other trading partners such as the German retail chain Edeka and the drugstore chain Müller also started cooperating and selling Alnatura’s proprietary products.
In Luxembourg, products by Alnatura are distributed by the local supermarket chain Cactus[24][33], while in France, the products can be bought in the supermarket chain Match.
In 2012, Alnatura collaborated with the Swiss market chain Migros.[34] In late July 2019, Migros opened the twelfth Alnatura store in Switzerland in the city of Lucerne.[35]
In Austria, like in Germany, Alnatura was mostly marketed by the drugstore chain dm and various reform houses ("Reformhaus") at first. Following the afore mentioned disputes between Alnatura and dm, Alnatura expanded its distribution network in Austria in 2015 to include the supermarket chains Billa and Merkur, which are part of Rewe International, while at the same time dm reduced the range of Alnatura products and focused on corresponding Austrian products via their own brand dmBio, which was launched in 2015.[36][37]
Membership and Operations
[edit]Alnatura is part of the IFOAM-Organics International[38] and a member of the Bund Ökologische Lebensmittelgesellschaft (BÖLW; engl. ecological food industry federation).
Since June 2012, Alnatura-markets have been participating in the Payback-Points-Programme. [39]
Alnatura is a sponsor of the “Wir haben es satt!” demonstrations (engl. We are fed up) and supports the demands of the campaign. [40]
Götz Rehn, the founder and director of Alnatura, was greatly influenced by the Anthroposophic movement, instilling its values to the brand.[25][26]So since 2011, each monthly corporate publication Alnatura Magazine has a special supplement Anthroposophical Perspectives attached, which regularly addresses anthroposophical topics, as for example a series about anthroposophic medicine in 2010.[25]
Awards
[edit]The company was featured among the top 3 most sustainable businesses of the National German Sustainability Award in 2009[43] and 2010[44]. The Award honors Germany’s most ecological businesses.[45] In 2011, Alnatura was named „Pioneer of Organic Retail Markets“ in first place, and was decorated with the title of Germany’s most sustainable business[46][47]. In 2016, Alnatura received the award for Germany’s most sustainable medium-sized company by the jury of the National German Sustainability Award.[48] In 2019, Alnatura was nominated for and featured under the top three of the German Sustainability Award Architecture.[49] At the end of November 2019, the founder and director Götz Rehn accepted German Sustainability Award Architecture. Alnatura convinced “with its extraordinarily holistic quality, which is pioneering and fathoms the opportunities of sustainable constructions”.[50]
Criticism
[edit]Alnatura, which is not bound to the Collective Agreement Act, announced in April 2010 that they would in the future cash out a minimum amount of payment in correspondence to the collective agreement [52][53], as a reaction to the critical news coverage in the media about their below standard range wages [51]. The time for the implementation of the new wages was not specified. This was preceded by a statement of Götz Rehn (founder and managing director), in which Christmas bonuses, holiday pay, capital-forming benefits, contribution to the pension scheme and value-added participation were listed as voluntary benefits, which is why, according to his opinion, the model of agreed wages and the Alnatura payment model are difficult to compare.[54] In July 2010, the company announced that from October 2010, all employees would be paid at least collectively agreed wages.[55] In 2019, Alnatura payed their employees in Berlin stores in correspondence to the agreed wages.[56]
Corporate Co-Determination
[edit]Out of more than 110 Alnatura stores, only one store, in Freiburg im Breisgau, has a Betriebsrat (engl. works council). If a second works council is established, all employees from Alnatura would be entitled to a Gesamtbetriebsrat (engl. general worker’s council). Hubert Thiermeyer, regional manager of Verdi, criticized in November 2015: “The high level in competence in the quality of goods in the organic trade does not automatically go hand in hand with a competence in social standards.”[57]
In 2015, a part of the workforce in a store in Bremen tried to elect a second works council of the company, which was met with resistance from the management.[58] Kai Wargalla, an employee, told Radio Bremen: “The election was prevented by tactical games.”[59]
Subsequently, five employees obtained a resolution of the labor court in February 2016, that would allow the appointment of an election committee. A complaint from Alnatura against this resolution was rejected by the Landesarbeitsgericht (engl. Higher labor court) in Bremen in November 2016. However, the company filed a Nichtzulassungsbeschwerde (engl. nonadmission-appeal) at the Bundesarbeitsgericht (engl. Federal Labor Court).[60] In the second half of 2016, the Alnatura store located on Faulenstraße in Bremen reduced its staff to 20 employees, thereby also reducing the necessary amount of employees in the works council to one.[61] According to Alnatura, this staff reduction was due to economic factors.[62] Three years later, in February 2019, the Federal Labor Court gave the case back to the Higher labor court in Bremen. Kai Wargalla pointed out that the company stalled for time and that the employees of 2016 engaged in participation were either no longer working at the store or tired of the dispute.[62]
Possible consumer fraud
[edit]In 2017, the NDR consumer magazine Markt tested fresh tortelloni from various producers. Alnatura advertises with “50% stuffing” on the tortelloni packaging. After weighing some of the Alnatura tortellonis, the inspectors detected that the average tortelloni consists of six grams of dough and one gram of stuffing – clearly less than 50%, although twice as much in comparison to the tested competitor. Alnatura wrote: “We assume that this is a sole mistake in the production, which, nevertheless, we take seriously.”[63]
Radio Reports
[edit]- Marktcheck checkt Alnatura: Hochwertige Bio-Produkte zum fairen Preis? (engl. Marktcheck check Alnatura: High-quality organic products at a fair privce?), SWR – marktcheck from July 31, 2018 (YouTube)
- DER BIO-SUPERMARKT ALNATURA, ProSieben – Galileo, Episode 127, Season 2017 from May 11, 2017 (YouTube from June 14, 2017)
External Links
[edit]
Commons: Alnatura – Collection of Images
- Alnatura web page (Germany)
- Alnatura (Migros) (Switzerland)
- Assessment of Alnatura's standards by Label-Online, a databease of the Verbraucher Initiative e. V. (engl. Consumer Initiative, registered association)
Work Log Group B
[edit]This is our work log with deadlines for us to keep in mind as we work in translating Alnatura from German into English.
| To do | by | status |
| Choose article; divide into sections; assign translators and editors to sections | Sunday 05/09/21 | ■ |
| translate both assigned sections | Saturday 05/15/21 | ■ (Monday 06/15/21) |
| proofread both assigned sections | Tuesday 05/18/21 | ■ (Wednesday 05/20/21) |
Section A
[edit]| Section 1 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| HarryStylesShowerCourtain/TheMoonSummoner | Die Alnatura Produktions- und Handels GmbH ist ein deutsches Unternehmen der Bio-Lebensmittel-Branche mit Sitz in Darmstadt. Unter dem Markennamen Alnatura vertreibt das 1984 gegründete Unternehmen nach ökologischen Gesichtspunkten produzierte Lebensmittel und Textilien, die sowohl von verschiedenen Drogerie- und Einzelhandelsketten als auch in der unternehmenseigenen Biosupermarkt-Kette Alnatura Super Natur Markt vertrieben werden.
Alnatura verfügt im Unterschied zu anderen Einzelhandelsketten nicht über einen Betriebsrat für das gesamte Unternehmen und entlohnte seine Mitarbeiter bis 2010 unter dem Tarifvertrag für den Einzelhandel. GESCHICHTE Unternehmensgründung 1984 Die Alnatura Produktions- und Handels GmbH wurde 1984 von dem Wirtschaftswissenschaftler Götz Rehn, der bis heute Geschäftsführer ist, als Beratungsunternehmen unter dem Namen Konzeption und Vertrieb natürlicher Lebensmittel Dr. Rehn in Fulda gegründet. |
The Alnatura Produktions- und Handels GmbH is a chain of organic food supermarkets and producer of organic food headquartered in Darmstadt, Hesse in Germany.
Unlike other retail chains, Alnatura does not have a works council for the entire company and its employees were paid under the retail collective agreement up until 2010. History Founding The Alnatura Produktions- und Handels GmbH was founded in 1984 in Fulda, Hesse in Germany by the economist Götz Rehn, who is still CEO, as a consulting firm under the name of Konzeption und Vertrieb natürlicher Lebensmittel Dr. Rehn. |
- ...is a German chain of...
- "employee representative instead of works council (BE) - The economist Götz Rehn, who is still CEO today, founded the Alnatura Produktions- und Handels GmbH as a consulting firm under the name of Konzeption und Vetrieb natürlicher Lebensmittel Dr. Rehn in Fulda, Hesse in 1984. |
| Section 2 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| ThatsNotYou/HarryStylesShowerCourtain | Anfängliche Pläne, das Unternehmen als Filiale für Kinderkleidung aus Baumwolle oder als Kette vegetarischer Selbstbedienungsrestaurants zu konzipieren, wurden verworfen. Ein Jahr später folgte die Eintragung von Alnatura als Wort- und Bildmarke. 1986 begann das Unternehmen mit dem Verkauf von Bio-Produkten in den Lebensmittelmärkten von tegut und den dm-Drogeriemärkten, zunächst mit einem Shop-in-Shop-Angebot. Am 1. Oktober 1987 wurde der erste Alnatura Super Natur Markt in Mannheim eröffnet. 1989 zog das Unternehmen von Fulda nach Bickenbach um. Seit Januar 2019 sitzt die Firma in Darmstadt.
Laut Unternehmensangaben waren 2005 mehr als die Hälfte aller Führungspositionen mit Frauen besetzt. |
Initial plans to conceptualize the business as stores for children’s clothing made from cotton or a chain of vegetarian self-service restaurants, were discarded. A year later, Alnatura was registered as a word and design trademark. In 1986, the company began selling organic products as a shop-in-shop-concept in the grocery stores of tegut and dm drug stores. The company's first supermarket opened in Mannheim, Baden-Wuerttemberg on October 1, 1987. In 1989, the company moved from Fulda to Bickenbach. Since January 2019, the company is based in Darmstadt. According to information provided by the company, by 2005 more than half of all leading positions were occupied by women. |
|
| Section 3 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| AndMakeItDouble/ThatsNotYou | Im selben Jahr erhielt das Unternehmen den ersten Preis Nachhaltiger Mittelstand 2004 von der EthikBank und Rehn wurde von den Wirtschaftsprüfern von Ernst & Young zum Entrepreneur des Jahres gekürt. 2006 wurde in Köln der 25. Alnatura Super-Natur-Markt eröffnet.
Im Jahr 2012 wurde der erste Alnatura Bio-Supermarkt in der Schweiz in Kooperation mit der Migros in Zürich eröffnet. Dazu wurde die Alnatura AG mit Sitz in Zürich gegründet. Die Migros vertreibt seither auch als Handelspartner gesamtschweizerisch Alnatura-Produkte in ihren Filialen und seit Juli 2014 auch über LeShop.ch. Seit demselben Jahr können in Deutschland Payback-Punkte gesammelt werden; in der Schweiz ist Alnatura im Cumulus-Programm eingebunden. |
In the same year, the company received the first prize Nachhaltiger Mittelstand 2004 (English sustainable middle class) from the EthikBank, and Rehn was nominated as entrepreneur of the year by the public accountants Ernst & Young. In 2006, the 25th Alnatura super-nature-market was opened in Köln.
In 2012, the first Alnatura organic supermarket was opened in Switzerland in collaboration with Migros in Zürich. For this purpose, the Alnatura AG was founded with its place of business in Zürich. Ever since then, their trade partner Migros has been marketing Alnatura products in its stores all over Switzerland, and since July 2014 also via LeShop.ch. Since the same year, it is possible to collect Payback points in Germany, whereas in Switzerland Alnatura is part of the Cumulus program. |
In the same year, the company received the first prize Nachhaltiger Mittelstand 2004 (English sustainable middle class) from the EthikBank, and Rehn was nominated In 2012, the first Alnatura organic supermarket was opened in Switzerland in collaboration with Migros in Zürich. For this purpose, the Alnatura |
| Section 4 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| PastelBlackBird/AndMakeItDouble | Streit zwischen Alnatura und dm ab 2014
2014 entschied die Drogeriemarktkette dm, bis dahin mit Abstand größter Handelspartner von Alnatura, Bio-Lebensmittel künftig unter eigener Handelsmarke anzubieten, daher viele Alnatura-Produkte auszulisten. Alnatura konnte dies durch mehr eigene Läden und neue Handelspartner aus der Edeka-Gruppe, dem dm-Konkurrenten Müller von Erwin Müller und Kooperationen im Ausland ausgleichen. Hintergrund war ein Streit zwischen den jeweiligen Gründern Götz Werner (dm) und Götz Rehn (Alnatura). Nach einem seit den 1980er Jahren bestehenden Kooperationsvertrag zwischen den beiden Unternehmen hatte dm unter anderem Mitspracherechte bei der Auswahl neuer Vertriebspartner. Nachdem jedoch etliche Alnatura-Produkte von dm nicht mehr angeboten wurden, sah sich Alnatura nicht mehr an den Vertrag gebunden und Rehn suchte neue Vertriebspartner. |
Disagreement between Alnatura and dm since 2014
In 2014, the drugstore chain dm, which until then has been Alnatura's largest sales partner, decided that they would from now on sell organic groceries of their own brand and hence would take many Alnatura products out of their range. Alnatura was able to balance this out by opening more stores of their own and becoming partners with the Edeka-Group, dm's rival Müller by Erwin Müller and by taking part in collaborations abroad. [11] The reasoning behind that was a disagreement between the two founders Götz Werner (dm) and Götz Rehn (Alnatura). Because of a cooperation agreement between the two businesses from the 1980's, dm was having a say in Alnatura's selection process of getting new sales partners. But after dm took many of Alnatura's products out of their range, Alnatura did not see themselves bound to the contract anymore and Rehn started to look for new sales partners. |
In 2014, the drugstore chain dm, which until then has been Alnatura's largest sales partner, decided that they would from now on sell organic groceries of their own brand and hence would |
| Section 5 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| ContandoLunares/PastelBlackBird | dm klagte daraufhin beim Landgericht Darmstadt auf Einhaltung des Vertrages. Nach einer Entscheidung für Alnatura legte dm Revision ein. Nach jahrelangen juristischen Auseinandersetzungen entschied das Oberlandesgericht Frankfurt im Februar 2019, dass die Kündigung des Kooperationsvertrags 2014 wirksam war. Insgesamt hatte dm deshalb sechs Millionen Euro von Alnatura gefordert. Zwei Millionen Euro hatte dm aus seiner Rechtsauffassung 2014 einbehalten, obwohl Alnatura die Waren bereits geliefert hatte. Alnatura forderte seinerseits die Zahlung der offenen Rechnung und bekam vom OLG im Februar 2019 dahingehend Recht. In einem zweiten von Werner angestrengten Verfahren verlangt er von Rehn die Markenrechte an Alnatura. | As a result, dm sued at the Darmstadt Regional Court for compliance with the contract. After a decision in favor of Alnatura, dm appealed. After years of legal disputes, the Higher Regional Court of Frankfurt decided in February 2019 that the dismissal of the cooperation agreement in 2014 was effective. Therefore, dm had demanded a total of six million euros from Alnatura. Two million euros had been retained by dm from its legal opinion in 2014, even though Alnatura had already delivered the goods. Alnatura, for its part, demanded payment of the unpaid invoice and in February 2019, the Higher Regional Court ruled in its favor. During a second proceeding brought up by Werner, he demanded trademark rights from Rehn to Alnatura. | As a result, dm sued for compliance with the contract at the Darmstadt Regional Court. After a decision in favor of Alnatura, dm appealed. After years of legal disputes, the Higher Regional Court of Frankfurt decided in February 2019 that the dismissal of the cooperation agreement in 2014 was effective. Consequently, dm had demanded a total of six million euros from Alnatura. Two million euros had been retained by dm from their legal opinion in 2014, even though Alnatura had already delivered the goods. Alnatura for their part, demanded payment of the unpaid invoice and in February 2019, the Higher Regional Court ruled in their favor. During a second proceeding brought up by Werner, he demanded trademark rights from Rehn to Alnatura. |
| Section 6 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| PiertotumLocomotorHP/ContandoLunares | Der Fall wurde vor dem Landgericht Frankfurt verhandelt. Die Klage wurde in erster Instanz aber abgewiesen; Werner legte Berufung beim Oberlandesgericht ein.
Entwicklung nach 2015 Seit 2015 wurden die Produkte auch über den eigenen Online-Shop, in Zusammenarbeit mit der Delticom-Tochter Gourmondo Food GmbH, in folgenden 19 europäischen Staaten ausgeliefert: Deutschland, Österreich, Italien, Belgien, Frankreich, Luxemburg, Niederlande, Portugal, Spanien, Rumänien, Griechenland, Polen, Bulgarien, Tschechien, Slowakei, Irland, Vereinigtes Königreich, Dänemark und Schweden. Ebenfalls seit 2015 sind gewisse Babyprodukte bei Windeln.de erhältlich. Am 17. März 2016 wurde in der Berliner Friedrichstraße der insgesamt 100. Alnatura Super Natur Markt eröffnet. Im November 2018 gab es 132 Alnatura Super Natur Märkte in 63 Städten sowie etwa 12.300 Filialen der 19 Handelspartner in 14 europäischen Ländern. |
The case was tried by the district court of Frankfurt. The lawsuit, however, was rejected at first, so Werner appealed at the Higher Regional Court.
Development after 2015 Since 2015 the products were delivered through a proper online shop in cooperation with the Delticom subsidiary Gourmondo Food GmbH to the following 19 European countries: Germany, Austria, Italia, Belgium, France, Luxemburg, Netherlands, Portugal, Spain, Romania, Greece, Poland, Bulgaria, Czechia, Slovakia, Ireland, United Kingdom, Denmark, and Sweden. Also since 2015, certain baby products have been available at Windeln.de. On March 17th, 2016, the 100th Alnatura supermarket was opened in the Friedrichstraße in Berlin. By november 2018 there were 132 Alnatura supermakets in 63 cities and about 12,300 branches of the 19 trading partners in 14 European countries. |
However, the lawsuit was rejected... |
| Section 7 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| PrepareForTrouble/PiertotumLocomotorHP | Mit dem Bau einer neuen Unternehmenszentrale auf dem Konversionsgelände der ehemaligen Kelley Barracks in Darmstadt wurde 2016 begonnen. Das Gebäude entspricht laut dem Konzern ökologischen Standards und ist das europaweit bisher größte Bürogebäude, dessen Außenfassaden aus Lehm besteht. Der Konzern errichtete einen sogenannten Alnatura Campus, in dem u. a. das Feinkostrestaurant Tibits eine Filiale eröffnete. Das Gebäude wurde im Januar 2019 bezogen. Im September 2016 wurden die ersten Eier der Alnatura Bruderküken-Initiative regional ausgeliefert; das Konzept soll nach und nach auf alle Filialen ausgedehnt werden. Ziel der Initiative ist es, ausschließlich Eier von Hennen anzubieten, deren männliche Geschwisterküken als Masthähnchen aufgezogen und nicht bereits als Küken getötet werden. | In 2016, the construction of the new company headquarters on the terrain of the former company Kelley Barracks in the city of Darmstadt began. According to the corporation, the building meets the ecological standards and is the biggest office building in Europe that has an exterior facade which is completely made from mud to date.[20] The corporation established a so-called Alnatura Campus, in which among other things the deli restaurant Tibits opened a store.[21] The building was opened in January 2019. In September 2016, the first eggs of the Alnatura Bruderküken-Initiative were regionally delivered; the concept will be applied to more and more branch stores.[23] Aim of the initiative is to exclusively offer eggs of hens whose male siblings are raised to be broiler chickens and are not killed when they are still chicks.[24][25] |
|
| Section 8 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| TheMoonSummoner/PrepareForTrouble | Im selben Monat schaltete Alnatura seine Filialen für Smartphone-Zahlungen mit Payback Pay frei. Im März 2018 wurde in einer französischen Filiale von Match damit begonnen, Alnatura-Produkte zu vertreiben. Bis Ende 2019 sollen alle Match-Filialen in Frankreich Alnatura-Produkte im Angebot führen.
Im September 2018 wurde bekannt, dass Alnatura die Kooperation mit bringmeister.de ausbaut und ab 2019 die Plastikeinwegtüten für Obst und Gemüse abschafft. Ebenso gibt es beim Kaffeeausschank keine Einwegbecher mehr. Im Oktober 2019 listete Alnatura und weitere Bio-Märkte in Deutschland Hirseprodukte von der Spreewälder Hirsemühle aus, weil der Inhaber AfD-Politiker ist. |
In the same month, Alnatura enabled payments with Payback Pay.
In March 2018, a store of the French chain ‘Match’ started to sell Alnatura products. The plan was to launch Alnatura products in all Match stores in France by the end of 2019. In September 2018, it was announced that Alnatura would expand their cooperation with bringmeister.de and would remove single-use plastic bags for fruits and vegetables [dead link]. Likewise, there are no longer single-use cups for the selling of drinks. In Oktober 2019, Alnatura and other organic supermarkets in Germany discontinued millet products from the ‘Spreewälder Hirsemühle’, because the owner is a member of the political party AfD. |
In the same month, Alnatura enabled payments via Payback Pal.
...discontinued millet products by the 'Spreewälder Hirsemühle' because the owner is a member of the political party AfD (Alternative for Germany) |
Section B
[edit]| Section 1 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| PrepareForTrouble/HarryStylesShowerCourtain | Anfang 2020 stellte Alnatura seinen Onlineshop ein.
Kennzahlen Die Unternehmenskennzahlen entsprechend der testierten Jahresabschlüsse (Geschäftsjahr jeweils vom 1. Oktober bis zum 30. September; Beschäftigte im Jahresdurchschnitt einschließlich Auszubildende): Internationale Aktivitäten In Deutschland vertreiben auch weitere Handelspartner wie Edeka oder Müller die Eigenprodukte des Unternehmens. In Luxemburg werden Alnatura-Produkte von der Supermarkt-Kette Cactus geführt. In Frankreich vertreibt Match Alnatura-Produkte in seinen Supermärkten. 2012 ging Alnatura eine Kooperation mit Migros in der Schweiz ein. Ende Juli 2019 eröffnete Migros in Luzern den zwölften Alnatura-Supermarkt in der Schweiz. In Österreich wurde Alnatura wie in Deutschland zunächst vor allem über dm sowie verschiedene Reformhäuser vermarktet. |
In the beginning of 2020, Alnatura launched its online shop.[31]
The corporation’s key performance indicator according to the attested annual financial statements (fiscal year from October 1 till September 30 respectively; employees including trainees in the annual average:)[32] International activity: In Germany, other trading partners such as the German retail chain Edeka and the drugstore chain Müller also sell the proprietary products of the corporation. In Luxembourg, products by Alnatura are distributed by the local supermarket chain Cactus[33], while in France, the products can be bought in the supermarket chain Match. In 2012, Alnatura collaborated with the Swiss market chain Migros.[34] In late July 2019, Migros opened the twelfth Alnatura store within Switzerland in the city of Lucerne.[35] In Austria, Alnatura was, like in Germany, mostly marketed by the drugstore chain dm and various health shops at first. |
|
| Section 2 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| HarryStylesShowerCourtain/PrepareForTrouble | Im Zuge der oben erwähnten Streitigkeiten zwischen Alnatura und dm weitete Alnatura 2015 in Österreich sein Vertriebsnetz auf die zu Rewe International gehörenden Supermarktketten Billa und Merkur aus, während dm gleichzeitig das Angebot an Alnatura-Produkten reduzierte und über die 2015 eingeführte Eigenmarke dmBio auf entsprechende österreichische Produkte fokussierte.Mitgliedschaft und Aktivitäten
Alnatura gehört der International Federation of Organic Agricultural Movements (IFOAM) an und ist Mitglied im Bund Ökologische Lebensmittelwirtschaft (BÖLW). Seit Juni 2012 nehmen die Alnatura-Märkte am Payback-Punkte-Programm teil. Alnatura ist Sponsor der Demonstrationen von Wir haben es satt! und unterstützt die Forderungen der Aktion. |
Following the above-mentioned disputes between Alnatura and dm, Alnatura expanded its distribution network in Austria in 2015 to include the supermarket chains Billa and Merkur, which are part of Rewe International, while at the same time dm reduced the range of Alnatura products and focused on corresponding Austrian products via their own brand dmBio, which was launched in 2015.
Membership and Operations Alnatura is part of the International Federation of Organic Agricultural Movements (IFOAM) and a member of the ecological food industry federation (BÖLW). Since June 2012, Alnatura-markets have been participating in the Payback-Points-Programme. Alnatura is a sponsor of the Wir haben es satt! demonstrations (eng. We are fed up!) and supports the demands of the campaign. |
|
| Section 3 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| ThatsNotYou/PastelBlackBird | Wie sein Gründer Götz Rehn steht das Unternehmen den Konzepten der Anthroposophie nahe. So wurde der monatlich erscheinenden Unternehmenspublikation Alnatura Magazin im Jahrgang 2011 je eine Sonderbeilage Anthroposophische Perspektiven beigeheftet, und es werden regelmäßig anthroposophische Themen aufgegriffen, beispielsweise im Jahrgang 2010 eine Serie über Anthroposophische Medizin.
Auszeichungen Das Unternehmen war in den Jahren 2009 und 2010 unter den Top 3 Deutschlands nachhaltigste Unternehmen des Deutschen Nachhaltigkeitspreises, der die ökologischsten Unternehmen Deutschlands auszeichnet. 2011 wurde Alnatura als „Pionier der Bio-Einzelhandelsmärkte“ mit dem 1. Platz und damit dem Titel Deutschlands nachhaltigstes Unternehmen ausgezeichnet. 2016 erhielt Alnatura von der Jury des Deutschen Nachhaltigkeitspreises die Auszeichnung als Deutschlands nachhaltigstes mittelgroßes Unternehmen. |
Götz Rehn, the founder and director of Alnatura, was greatly influenced by the Anthroposophic movement, instilling its values to the brand. So since 2011, each monthly corporate publication Alnatura Magazine has a special supplement Anthroposophical Perspectives attached, which regularly addresses anthroposophical topics, as for example a series about anthroposophical medicine in 2010.
Awards The company was featured among the top 3 most sustainable businesses of the German Sustainability Award in 2009 and 2010. The Award honors Germany’s most ecological businesses. In 2011, Alnatura was named „Pioneer of Organic Retail Markets“ on first place, and was decorated with the title of Germany’s most sustainable business. In 2016, Alnatura received the award for Germany’s most sustainable medium-sized company by the jury of the German Sustainability Award. |
Götz Rehn, the founder and director of Alnatura, was greatly influenced by the Anthroposophic movement, instilling its values to the brand. So, since 2011, each monthly corporate publication Alnatura Magazine has a special supplement Anthroposophical Perspectives attached, which regularly addresses anthroposophical topics, as for example a series about anthroposophical medicine in 2010. Awards The company was featured among the top 3 most sustainable businesses of the German Sustainability Award in 2009 and 2010. The Award honors Germany’s most ecological businesses. In 2011, Alnatura was named „Pioneer of |
| Section 4 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| PastelBlackBird/ThatsNotYou | 2019 ist alnatura für den Deutschen Nachhaltigkeitspreis Architektur nominiert und somit unter den Top 3. Ende November 2019 nahm Gründer und Geschäftsführer Götz Rehn die Auszeichnung entgegen: deutscher Nachhaltigkeitspreis Architektur. Überzeugt hatte alnatura "durch eine außerordentliche ganzheitliche Qualität, die zukunftsweisend ist und die Möglichkeiten einer nachhaltigen Bauweise umfassend auslotet".
Kritik Als Reaktion auf die kritische Berichterstattung in den Medien zu den untertariflichen Löhnen des nicht tarifgebundenen Unternehmens verkündete dieses im April 2010, dass in Zukunft Löhne mindestens in Höhe der Tariflöhne gezahlt werden sollen. Ein genauer Zeitpunkt für die Umsetzung wurde nicht genannt. |
In 2019, Alnatura was nominated for the German Sustainability Award Architecture and thus was part of the top three. [49] At the end of November 2019, the founder and director Götz Rehn accepted the award: The German Sustainability Award Architecture. Alnatura convinced “by its extraordinary holistic quality, which is trendsetting and fathoms the opportunities of sustainable constructions”. [50]
Criticism Alnatura, which was not bound to any collective agreements, announced in April 2010 that it would in the future be paying wages of a minimum of what was written in the collective agreements [52][53], as a reaction to the critical news coverage in the media about their below standard range wages [51]. The time for the implementation of the new wages was not specified. |
In 2019, Alnatura was nominated for and featured under the top three of the German Sustainability Award Architecture Criticism Alnatura, which |
| Section 5 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| ContandoLunares/TheMoonSummoner | Vorausgegangen war eine Stellungnahme von Götz Rehn (Gründer und Geschäftsführer), in der Weihnachtsgeld, Urlaubsgeld, vermögenswirksame Leistungen, Beitrag zur Altersvorsorge und Wertschöpfungsbeteiligung als freiwillige Leistungen aufgezählt wurden, weswegen seiner Meinung nach das Tariflohnmodell und das Alnatura-Bezahlungsmodell nur schwer vergleichbar seien. Im Juli 2010 verkündete das Unternehmen, dass ab Oktober 2010 alle Beschäftigten mindestens mit Tariflohn bezahlt werden sollen. Alnatura entlohnt seine Mitarbeiter in den Berliner Märkten im Jahr 2019 nach Tarif.
Mitbestimmung Von über 110 Alnatura-Filialen besteht lediglich in einer Filiale, in Freiburg im Breisgau, ein Betriebsrat. Sollte ein zweiter Betriebsrat gegründet werden, hätten die Beschäftigten im ganzen Unternehmen Alnatura Anspruch auf einen Gesamtbetriebsrat. |
This was preceded by a statement by Götz Rehn (founder and managing director), in which Christmas bonus, holiday pay, capital-forming benefits, contribution to the pension scheme and value-added participation were listed as voluntary benefits, which is why, according to his opinion, the collective wage model and the Alnatura payment model are difficult to compare. In July 2010, the company announced that from October 2010, all employees would be paid at least collectively agreed wages. In 2019, Alnatura pays its employees in Berlin stores according to the collective wage.
Out of more than 110 Alnatura stores, only one store, in Freiburg im Breisgau, has a works council. If a second works council is established, all employees from Alnatura would be entitled to a general works council. |
- by a statement "from" Götz Rehn
- Christmas bonuses, vacation pay,.. - In 2019, Alnatura payed its/their employees in Berlin stores according to the collective wage. - Worker Participation ? - works council -> BE, so maybe a different term? |
| Section 6 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| TheMoonSummoner/ContandoLunares | Hubert Thiermeyer, Verdi-Landesleiter, kritisierte im November 2015: „Die hohe Kompetenz bei der Qualität der Ware im Biohandel geht nicht automatisch mit einer Kompetenz in sozialen Standards einher.“In einer von zwei Bremer Filialen versuchte ein Teil der Belegschaft 2015 den zweiten Betriebsrat des Unternehmens zu wählen, stieß aber auf Widerstand der Geschäftsleitung. Kai Wargalla, eine Mitarbeiterin, erklärte gegenüber Radio Bremen: „Die Wahl wurde durch taktische Spielchen verhindert.“
Fünf Beschäftigte erwirkten daraufhin im Februar 2016 einen Beschluss des Arbeitsgerichts zur Einsetzung eines Wahlvorstands. Eine Beschwerde von Alnatura gegen diesen Beschluss wurde im November 2016 vom Landesarbeitsgericht Bremen abgewiesen. |
Hubert Thiermeyer, national manager of Verdi, criticized in November 2015: “The high level in competence in the quality of goods in the organic trade does not automatically go hand in hand with a competence in social standards.”
In 2015, a part of the workforce in a store in Bremen tried to elect a second employee representative [?] of the company, which was met with resistance from management. Kai Wargalla, an employee, told Radio Bremen: “The election was prevented by tactical games.” Subsequently, five employees obtained a resolution of the labor court in February 2016, that would allow the appointment of an election committee. A complaint from Alnatura against this resolution was rejected by the Landesarbeitsgericht Bremen in November 2016. |
|
| Section 7 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| AndMakeItDouble/PiertotumLocomotorHP | Die Firma legte jedoch beim Bundesarbeitsgericht Rechtsmittel ein und strengte eine „Nichtzulassungsbeschwerde“ an. In der zweiten Jahreshälfte 2016 reduzierte Alnatura die Belegschaft der Bremer Filiale Faulenstraße auf 20 Angestellte. Damit reduzierte sich der Anspruch auf nur noch einen Mitarbeiter im Betriebsrat. Diese Stellenreduzierung begründete Alnatura betriebswirtschaftlich. Drei Jahre später, im Februar 2019 verwies das Bundesarbeitsgericht den Fall wieder an das Bremer Arbeitsgericht. Kai Wargalla verwies darauf, dass das Unternehmen auf Zeit spiele und viele der 2016 in der Mitbestimmung engagierten Mitarbeiter entweder nicht mehr in der Filiale arbeiteten oder von dem Streit ermüdet seien. | However, the company appealed to the Federal Labor Court and filed a “nonadmission-appeal.” In the second half of 2016, the Alnatura store located in the Faulenstraße in Bremen reduced its staff to 20 employees, thereby also reducing the necessary amount of employees in the worker’s council to one. According to Alnatura, this staff reduction was based on economic factors. Three years later, in February 2019, the Federal Labor Court gave the case back to the labor court in Bremen. Kai Wargalla pointed out that the company was playing for time and that the employees of 2016 engaged in participation were either no longer working at the store or tired of the dispute. |
|
| Section 8 - Translator/Editor | German Original | English Translation | Edit |
|---|---|---|---|
| PiertotumLocomotorHP/AndMakeItDouble | Mögliche Verbrauchertäuschung
Das NDR-Verbrauchermagazin Markt testete im Jahr 2017 frische Tortelloni verschiedener Hersteller. Alnatura wirbt auf der Tortelloni-Verpackung mit „50 % Füllung“. Beim Wiegen einiger Alnatura-Tortelloni ermittelten die Prüfer durchschnittlich sechs Gramm Teig und ein Gramm Füllung – deutlich weniger als 50 %, wenngleich mehr als doppelt so viel wie beim getesteten Mitbewerber. Alnatura schrieb dazu: „Wir gehen davon aus, dass es sich hierbei um einen einmaligen Fehler in der Produktion handelt, den wir trotzdem ernst nehmen.“ |
Possible consumer deception
In 2017, the NDR consumer magazine Markt tested fresh tortelloni from various producers. Alnatura advertises with “50% stuffing” on the tortelloni packaging. After weighing some of the Alnatura tortellonis, the inspectors determined that the average tortelloni consists of six grams of dough and one gram of stuffing – clearly less than 50%, but more than the double in comparation with the tested competitor. Concerning that matter Alnatura wrote: “We assume that this is a sole mistake in the production, which, nevertheless, we take seriously.” |
Possible consumer deception
In 2017, the NDR consumer magazine Markt tested fresh tortelloni from various producers. Alnatura advertises with “50% stuffing” on the tortelloni packaging. After weighing some of the Alnatura tortellonis, the inspectors determined that the average tortelloni consists of six grams of dough and one gram of stuffing – clearly less than 50%, although twice as much as |
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Table
[edit]| Umsatz (Mio. Euro) |
Mitarbeiter | Filialen | |
|---|---|---|---|
| 2005/06 | 184,9 | 405 | 25 |
| 2006/07 | 246,1 | 528 | 31 |
| 2007/08 | 305,8 | 736 | 40 |
| 2008/09 | 360,5 | 909 | 50 |
| 2009/10 | 399,9 | 1009 | 53 |
| 2010/11 | 465,1 | 1369 | 65 |
| 2011/12 | 517,6 | 1463 | 71 |
| 2012/13 | 594,4 | 1769 | 80 |
| 2013/14 | 689,8 | 1901 | 96 |
| 2014/15 | 759,9 | 2105 | 98 |
| 2015/16 | 761,2 | 2229 | 107 |
| 2016/17 | 772,9 | 2526 | |
| 2017/18 | 825,1 | 2670 | 126 |
| 2018/19 | 903,5 | 2837 |
| Sales (MM Euro) |
Employees | Stores | |
|---|---|---|---|
| 2005/06 | 184,9 | 405 | 25 |
| 2006/07 | 246,1 | 528 | 31 |
| 2007/08 | 305,8 | 736 | 40 |
| 2008/09 | 360,5 | 909 | 50 |
| 2009/10 | 399,9 | 1009 | 53 |
| 2010/11 | 465,1 | 1369 | 65 |
| 2011/12 | 517,6 | 1463 | 71 |
| 2012/13 | 594,4 | 1769 | 80 |
| 2013/14 | 689,8 | 1901 | 96 |
| 2014/15 | 759,9 | 2105 | 98 |
| 2015/16 | 761,2 | 2229 | 107 |
| 2016/17 | 772,9 | 2526 | |
| 2017/18 | 825,1 | 2670 | 126 |
| 2018/19 | 903,5 | 2837 |
References
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- ^ "Alnatura Geschichte". alnatura.de (in German).
{{cite web}}: CS1 maint: url-status (link) - ^ a b "Daten und Fakten zu Alnatura". alnatura.de (in German).
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{{cite web}}: CS1 maint: url-status (link) - ^ "Plus 7 Millionen Umsatz im Jahr 2014". LeShop.ch (in German). 5 July 2015. Retrieved 1 October 2017.
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{{cite web}}: CS1 maint: url-status (link) - ^ Gassmann, Michael (15 November 2015). "Wie Edeka das dm-Desaster bei Alnatura ausgleicht". Die Welt (in German). Retrieved 23 March 2017.
- ^ a b "Bio-Händler vs Drogeriekette: Darüber streiten Alnatura und dm". faz.net (in German). ISSN 0174-4909. Retrieved 24 February 2019.
- ^ "OLG Frankfurt am Main: Kooperationsvertrag zwischen dm und Alnatura wirksam beendet". beck-aktuell Heute im Recht (in German). Retrieved 16 November 2019.
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- ^ Ptock, Julia (20 April 2015). "E-Food: Alnatura startet mit Gourmondo eigenen Online-Shop". Onlinehändler News (in German). Retrieved 28 November 2017.
{{cite web}}: CS1 maint: url-status (link) - ^ "Alnatura-Produkte jetzt auch bei Windeln.de". internetworld.de (in German). 27 April 2015. Retrieved 28 November 2017.
{{cite web}}: CS1 maint: url-status (link) - ^ "Alnatura und dm: Die Anatomie einer Bio-Krise". WirtschaftsWoche (in German). Retrieved 17 March 2016.
{{cite web}}: CS1 maint: url-status (link) - ^ "Startschuss für Alnatura-Zentrale". Echo Online (in German). Retrieved 5 August 2016.
{{cite web}}: CS1 maint: url-status (link) - ^ "ALNATURA CAMPUS Tibits kommt nach Darmstadt von Christian Preußer". food-service.de (in German). Retrieved 13 December 2018.
{{cite web}}: line feed character in|title=at position 16 (help)CS1 maint: url-status (link) - ^ "Daten und Fakten zu Alnatura". alnatura.de. Retrieved 24 November 2020.
{{cite web}}: CS1 maint: url-status (link) - ^ "Cactus S. A." alnatura.de (in German). Retrieved 20 January 2019.
{{cite web}}: CS1 maint: url-status (link) - ^ a b "ANTHROPOSOPHISCHE MEDIZIN". alnatura.de (in German). 1 May 2010. Retrieved 28 September 2013.
{{cite web}}: CS1 maint: url-status (link) - ^ Seegler, Robert (13 May 2019). "editorial on medical anthropology ➸ visual concept". behance.net. Retrieved 13 May 2019.
{{cite web}}: CS1 maint: url-status (link)