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User:Mkm354/DentsuAmerica

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Dentsu America
Company typePublic
IndustryAdvertising
Founded1966
Number of locations
New York, Los Angeles
Area served
Worldwide
Key people
Tim Andree

Chairman
Doug Fidoten
President
Will Travis
CEO
Paul Laffy
VP, Creative Director
Bruno Corbo
VP, Creative Director
Scott Daly

Chief of Media
ServicesFull Service
ParentDentsu
Websitewww.dentsuamerica.com

Dentsu America is a full service advertising agency with offices in New York and Los Angeles. It is the US flagship of the world's largest single agency brand, Dentsu, Inc[1].

History

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In 2010 Dentsu America acquired 360i, the media division of Innovation Interactive. In 2010 Dentsu America acquired digital marketing services company Innovation Interactive [2] which includes digital marketing agency 360i.


Dentsu America acquired McGarryBowen in 2008. [3] [4][5].

Clients

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Dentsu America is the AOR for Canon U.S.A., Inc. (AOR), MLS (AOR) [6][7], Toyota Motor Corporation (AOR), Philips HDTV[8] (AOR) [9].

Awards

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Dentsu America won an Effie Award in 2007 for Canon spot "Make Every Shot A Power Shot", featuring tennis star Maria Sharapova[10].

Sister Agency McGarryBowen was Ad Age's 2009 Agency of the Year [11]

  • Canon 85 Second Photo Lab - 2005 Effie Gold Winner [12]

References

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  1. ^ "Dentsu Group Acquires Innovation Interactive - NEW YORK, Jan. 26 /PRNewswire/". New York: Prnewswire.com. 2010-01-25. Retrieved 2010-09-27.
  2. ^ "MediaPost Publications Dentsu Acquires Innovation Interactive, Names Scott Daly Digital, Media Chief 01/26/2010". Mediapost.com. Retrieved 2010-09-27.
  3. ^ "McGarryBowen Joins Dentsu". Bigcitypix.com. Retrieved 2010-09-27.
  4. ^ http://www.nytimes.com/2009/10/12/business/media/12addes.html?scp=13&sq=dentsu&st=cse
  5. ^ http://www.nytimes.com/2009/12/22/business/media/22adco.html?scp=9&sq=dentsu&st=cse
  6. ^ Helfrich, Brian. "MLS Retains Dentsu America As Agency Of Record, To Launch TV Ad". Sportsbusinessdaily.com. Retrieved 2010-09-27.
  7. ^ http://www.nytimes.com/2010/06/01/business/media/01adnewsletter3.html?pagewanted=2&sq=dentsu&st=cse&scp=6
  8. ^ "Dentsu Preps Ads Touting Philips' Flat TVs". Adweek.com. 2009-08-24. Retrieved 2010-09-27.
  9. ^ http://www.nytimes.com/2009/09/08/business/media/08adnewsletter3.html?scp=4&sq=dentsu&st=cse
  10. ^ "Effie Awards : Winners Showcase : 2007 : Make Every Shot a PowerShot". Effie.org. Retrieved 2010-09-27.
  11. ^ Parekh, Rupal (2010-01-25). "McGarryBowen Is Ad Age's Agency of the Year - Advertising Age - Special Report: Agency A-List 2009". Adage.com. Retrieved 2010-09-27.
  12. ^ "Effie Awards : Winners Showcase : 2005 : The 85 Second Photo Lab". Effie.org. Retrieved 2010-09-27.
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