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An early image of three generations of Vuitton men (Louis, Georges and Gaston)

draft/ proposal for wikipedia page : Georges Ferréol Vuitton (1857 - 1936)

Early Life

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  • Born on 13 July 1857 (Louis Vuitton was aged 35)
  • Father: Louis Vuitton (died 4 August 1892, aged 70) Mother: Clemence-Emilie Vuitton
  • Grandfather: Xavier Vuitton, Grandmother: Corrine Gaillard
  • began exhibition LV products at the world fair in 1893
  • in 1896 travelled to the United States

Career

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LV Monogram Canvas

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In 1896, in response to widespread copying of the brand's patterns (a problem that continues to plague the house today), Georges created the famous LV monogram canvas - featuring diamonds, circles and flowers - to distinguish the brand's products

  • The monogram is the iconic print with the LV logo, quatrefoils and flowers, inspired by Japanese and oriental designs from the Victorian era.
  • In 1886, Georges Vuitton revolutionised luggage locks with an ingenious closing system that turned travel trunks into real treasure chests.
  • Louis’ successor, George (1857 - 1936), expands the Company’s brand fame through communication activities and regular participation in world expositions. In 1896, in tribute to his father, Georges Vuitton creates a canvas design with alternating LV initials, diamond spikes, stars and four-lobed flowers. The monogram canvas patent is registered in 1905. At the same time, he designed an inviolable lock, challenged by Houdini, whose key can open the same set of trunks. From the third generation, only Gaston-Louis Vuitton survives to take over the head of the Louis Vuitton Malletier Company in 1936.
The LV monogram canvas developed by Georges Vuitton. Both a tribute to his father and the brand and to curb the production of fakes.

1897- Car Trunk

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  • Genuine passion of Georges Vuitton the automobile is an essential point of the Louis Vuitton Trunk business strategy.
  • Georges Vuitton presented in 1897, the first prototype of trunk self. At that time, the car chassis was bought alone and then entrusted to a bodybuilder such as Labourdette, Kellner, Janteaud, Boulogne or Rothschild to become a real little Pullman of the road.
  • All this Georges saw with intensity, with an irrefutable logic, he proclaimed loudly that one can not taste all the charms of the journey by car if one can not take with oneself all that one carries by the train or by boat. He therefore proposes, at the various Auto Trade Shows, auto trunks for the luggage rack or the pavilion.
  • The trunks are covered with coated black waterproof cloth, the closure is beveled ... all this making the trunk impervious to rain and dust.
  • Georges L. Vuitton is planning stacking trunks and exactly matching the curve of the back of the body. He draws trunks with flat top and bottom curved to distribute the load and not damage the roof.

The Tumbler Lock

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In the 1900s, travellers carried all their essentials inside wardrobes and flat trunks—which, unfortunately, often attracted burglars. Master trunk maker, Louis Vuitton sought to help his clients protect the goods inside their travel pieces.

In 1886, father and son, Georges, adopted a single lock system with two spring buckles. After several years of development, George patented this revolutionary system and it was so effective, he challenged Harry Houdini, the great American escape artist, in a public newspaper to escape from a Vuitton box and lock. Houdini didn’t rise to the challenge, but the lock’s effectiveness is indisputable. It is still used today.

VIP Gifts - Trunk Vuitton

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  • The mini trunks are gifts from Louis Vuitton to his most loyal customers.
  • Floral trunk with zinc tray and monogram paper from around 1910
  • At Louis Vuitton ‘House’, they made it a rule never to give discount or rebate for any reason whatsoever. Instead, in order to thank the most loyal customers, Georges and Gaston-Louis Vuitton decide to proceed more gallantly by honouring the ladies with these gifts.
  • Rather than send them banal flowers embedded in the asparagus and glassine, they imagine that the bouquet arrives planted in a small Monogram Canvas trunk whose interior is isolated from water and moisture thanks to a zinc tray. Decision is then left to the Ladies to choose the destiny of the trunk by recycling it as she saw fit, such as sewing, jewellery or cigarettes box.

Louis Vuitton Book- Le Voyage

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Le voyage

From the most remote times to the present day.

This Champs-Elyseés store was opened under the reign of Georges Vuitton. Coco Chanel was a patron of the store.

Year: 1901, In French, Illustrated with forty engravings on wood

Preface by Émile Gautier

Paris

Pairault & cie, printers publishers

3 passage nollet 3 Original edition, 294 pages (uncut) Dimension: 165 mm x 255 mm An exciting and rare work written by Georges, son of Louis Vuitton.

Cover of the book: Signed Charles Henri Pille (1844-1897). This illustration shows the enthusiasm of the public of the late nineteenth century for the Middle Ages. On the sign we can read "At Vuitton, Huchier", a term derived from the Latin of the twelfth century and desiring the manufacturers of trunks.

Personal Life

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  • Passenger and Crew Lists of Vessels Arriving at New York, New York, 1897-1957 (National Archives Microfilm Publication T715, roll 4422); Records of the Immigration and Naturalization Service, Record Group 85. (Georges entered the United States from Ellis Island on this date with a Henry Vuitton)
  • Source: Ellis Island and Other New York Passenger Lists, 1820-1957 MyHeritage.com [online database]. Lehi, UT, USA: MyHeritage (USA) Inc. https://www.myheritage.com/research/collection-10512/ellis-island-other-new-york-passenger-lists-1820-1957 Record: https://www.myheritage.com/research/record-10512-15460924/georges-vuitton-in-ellis-island-other-new-york-passenger-lists . Georges Vuitton . Country: United States; State: New York . Citation: Georges Vuitton Birth: Circa 1847 - Paris, France Arrival: 1929 - New York, New York, United States Relative in country of origin:  (Wife)
  • Was married to Josephine Patrelle (1862-1964)
    • Gaston Louis (born January 30th 1883. Georges was 25) took over
    • Georges children include:
      • Marie Louise Vuitton
      • Gaston Louis Vuitton (married to Renée Marie Louise Versille)
      • Jean Vuitton
      • Pierre Vuitton
      • Marcel Vuitton
        • It was George Vuitton who first took the company global.
          • 1893: The Louis Vuitton brand was shown at the Chicago World’s Fair.
          • His sons, twins Jean and Pierre would go onto creating prototypes (3 to be exact) for helicopters. These helicopters were named Vuitton-Hubert, Vuitton II and Vuitton III.

Death

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  • Died on October 26 1936
  • Asnieres, Hauts de Seine, France aged 79 years old
  • Wife lived until 1964


Sources

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