User:Lonzomvp2025/sandbox

Draft for Article: Social Media Usage (In MAGA Article)

Donald Trump took the campaign slogan to social media (primarily Twitter), using the hashtag #makeamericagreatagain and its abbreviation #maga. Many found Trump's frequent use of social media to be unprofessional; however, Trump defended himself by tweeting "My use of social media is not Presidential - it’s MODERN DAY PRESIDENTIAL. Make America Great Again!" on July 1st, 2017 (Graham). In the first half of 2017 alone, Trump has repeated his slogan on Twitter 33 times (Whitehouse). In an article for Bloomberg, Whitehouse noted "A regression analysis suggests the phrase adds (very roughly) 51,000 to a post's retweet-and-favorite count, which is a big deal given that the average Trump tweet attracts a total of 107,000" (Whitehouse). Trump attributed social media to his victory when he said "I won the 2016 election with interviews, speeches, and social media" (Rosen). According to RiteTag, the estimated hourly statistics for #maga on Twitter alone include: 1046 unique tweets, 6,300,000 hashtag exposure, and 3600 retweets with 12% of #maga tweets including images, 59% including links, and 52% including mentions (RiteTag). Note: these figures would be even greater if all derivatives of the slogan across all social media platforms were taken into account. Trump's Twitter handle is @realDonaldTrump, and his account had 40.5M followers as of October 2017.

Works Cited:

“Donald Trump's Marketing Strategy.” Scripted, 10 June 2016, www.scripted.com/content-marketing/donald-trump-marketing-strategy.

Graham, Chris. “'Modern Day Presidential': Donald Trump Defends Use of Social Media in Twitter Storm.” The Telegraph, Telegraph Media Group, 2 July 2017, www.telegraph.co.uk/news/2017/07/01/modern-day-presidential-donald-trump-defends-use-social-media/.

“How Donald Trump Used SOCIAL MEDIA to Become the 45th President of the U.S.”SerpLogic.com - #RealTalk Marketing, 24 Feb. 2017, www.serplogic.com/all-things-marketing/donald-trump-social-media.

Morin, Rebecca, et al. “Trump: My Social Media Use Is 'Modern Day Presidential'.”POLITICO, 1 July 2017, www.politico.com/story/2017/07/01/trump-tweets-modern-day-presidential-240170.

Nisenholtz, Barbara BickartSusan FournierMartin. “What Trump Understands About Using Social Media to Drive Attention.” Harvard Business Review, 1 Mar. 2017, hbr.org/2017/03/what-trump-understands-about-using-social-media-to-drive-attention.

Worth, A Fort. “Meet the Make America Great Again Fund.” CNNMoney, Cable News Network, money.cnn.com/2017/09/12/investing/maga-etf-make-america-great-again-trump-republicans/index.html.

Slogan in Real Life Product: (in MAGA article)

The campaign slogan "Make America Great Again" and its derivative "MAGA" were soon to be produced on t-shirts, signs, stickers, cups etc. The most famous usage is arguably the iconic apparel worn by many of Trump's supporters online and offline. People use "red hats" to mark their political identity from each other. It has been estimated that just under a million hats has been made and sold since the campaign . All of Trump's "Make America Great Again" products were advertised as "proudly made in America", signifying Trump's determination of transferring manufacture industry back to America. However, an analysis by a fiber company showed that at least one percent of the hats were not made in America.

Work Cited: "Official Donald Trump-Mike Pence Make America Great Again Committee", https://shop.donaldjtrump.com/products/official-donald-trump-make-america-great-again-cap-red?variant=26118358278.

Mai-Duc, Christine. “For 'Made in America' Week, Trump Campaign Highlights Southern California Factory That Makes His MAGA Hats.” Los Angeles Times, Los Angeles Times, 21 July 2017, www.latimes.com/politics/washington/la-na-essential-washington-updates-for-made-in-america-week-trump-1500594437-htmlstory.html.

Horwitz, Jeff. “Were Trump's 'Made in USA' Hats Really All Made in USA?” AP News, Associated Press, 8 July 2016, apnews.com/c92bcc5a84cc4c3ca1320d24de8d32f8/make-america-great-again-hats-fall-short-usa-made-tags.

BRAD PARSCALE PAGE: Final Edits

Trump Campaign

MY ADDITIONS BELOW:

Parscale utilized social media advertisements with an experiment based strategy of different face expressions, font colors & slogans like "Basket of Deplorables."  Parscale's specific roles included heading the oversight of the digital advertising, TV advertising, small dollar fundraising, direct mail, political and advertising budget, and was also the RNC liaison working daily with Katie Walsh who was then the Republican National Committee's chief of staff. He was also the head of the data science and research, which included polling. Parscale claims that after realizing Virginia & Ohio were unable to be swayed, he decided to re-allocate the campaign resources to Michigan & Wisconsin. This shift included the decision to send Trump to Michigan & Wisconsin and focus efforts heavily on the two states. This decision was instrumental in winning the election as as Trump won both the historically democratic states. In terms of digital advertising, Parscale utilized Facebook heavily for the campaign advertisements & staffed Facebook employees to help them navigate the Facebook platform to utilize all of the platform's capabilities. Parscale did not have data scientists or any digital team during the Republican Primary and did much of the social media advertising from his home.  He would also stage competitions between tech companies to drive the lowest cost of buying on Facebook (programmatic) as well as other platforms.

Parscale was able to utilize Facebook advertising to directly target voters in swing states. Parscale cited the example on 60 Minutes that he was able to target specific universes (audiences) who care about infrastructure and promote Trump & his message to build back up the crumbling American infrastructure. Parscale utilized Facebook and social media to directly target voters in a much more extensive effort in comparison to the Clinton Campaign.

The Trump campaign initially had solely Donald Trump's personal funding to back his campaign. Parscale set up a major grassroots campaign on Facebook that brought in funding quickly from across the U.S. Parscale attributed the success of his vast social media presence to using the assistance offered by companies such as Facebook, Twitter, Snapchat and Google. He said that because the Trump campaign intended to spend $100 million on social media, companies in that area were prepared to assist the campaign in using that money effectively.

RESEARCH:

https://www.cnbc.com/2017/06/07/trumps-use-of-digital-media-novices-may-have-helped-him-win.html

https://www.cbsnews.com/news/parscale-tv-news-thought-i-was-a-joke/

https://www.cnbc.com/2017/10/09/brad-parscale-says-trump-campaign-used-facebook-to-beat-clinton.html

https://www.parscale.com/portfolio

https://www.wired.com/2016/08/man-behind-trumps-bid-finally-take-digital-seriously/

https://www.cbsnews.com/amp/news/how-facebook-ads-helped-elect-trump/

Brad Parscale Wikipedia Expansion #maga

Brad Parscale played a large role in the Trump Campaign and promotion of Trump's political campaign slogan Make America Great Again. I believe that there is a lot that can be expanded upon under his Career section and perhaps even a sub-section containing more comprehensive information regarding the tactics and strategies that Parscale used to advance the campaign. Specifically, I would like go into greater detail regarding the Facebook promotion and different tailoring he did for his social media efforts. The importance of Parscale's work in the campaign and the various roles he held are not detailed in this page and can be updated. Parscale has recently been in the news and is gaining increasing attention. I would also consider adding more personal details regarding his other projects.

I plan to utilize the following sources:

https://www.cnbc.com/2017/06/07/trumps-use-of-digital-media-novices-may-have-helped-him-win.html

https://www.cbsnews.com/news/parscale-tv-news-thought-i-was-a-joke/

https://www.cnbc.com/2017/10/09/brad-parscale-says-trump-campaign-used-facebook-to-beat-clinton.html

https://www.parscale.com/portfolio

https://www.wired.com/2016/08/man-behind-trumps-bid-finally-take-digital-seriously/

https://www.cbsnews.com/amp/news/how-facebook-ads-helped-elect-trump/

MAGA Group Sandbox:

This will be where our group work will be posted/edited.

Articles To Improve Upon

1.) Participatory Budgeting:

Participatory Budgeting was a topic that really intrigued me and I wrote my blog post about. In it's current state, it does a good job of summarizing PB, but it lacks substance. I believe t hat I could help expand the page and grow it to have relevant information without any unnecessary information. It especially has a lot to desire in the cities that have adopted it as a lot of the information is only a sentence or two. Perhaps a pros and cons sections could be added, but I definitely want to maintain a neutral point of view.

2.) Gentrification of San Francisco:

I think there's a lot to be added in this section regarding social media resistance & forms of art/entertainment opposes gentrification in the city. The art exhibit at the YBCA had a very interesting anti-gentrification piece and the city has a lot of street art showing their disdain for the change in the neighborhood. There is a lot to be said about the social movement to stop gentrification in their neighborhoods.

3.) Hashtag activism:

This wikipedia page is just begging to be expanded with very small summaries of the impact hashtags have had in movements. There's a lot that can be added to the page as well about the rising impact of the hashtag and its importance in today's political/social climate. Once again, with these topics NPOV is necessary so I will present topics and events as neutral as possible.

Article Evaluation

Article: Antifa

I chose to pick a newer, controversial article to see if that influenced the article's credibility. To my surprise, the article was well written and cited with reputable sources. There was a subtle condemnation and generalization of the group as violent, which can easily be supported through the Berkeley Protests, etc. My only complaint being that it grouped them together as violent yet only touched on the loose structure of Antifa that allows for these examples to arise. In the Article's Header paragraph, it states "Antifa groups are known for militant protest tactics, including property damage and physical violence," at which point it cites six sources to back this claim up. What I've observed that makes Wikipedia great in my opinion, is it's dedication to being like a digital encyclopedia. This makes the wording of these articles crucial to learning about these groups. At first, I had an issue with the wording of the above statement, yet the fact that it uses 'are know for' instead of say 'utilizes' or 'employs.' This allows it to walk a fine line between giving the public perception of the group, while also citing examples of their sometimes violent protesting. It doesn't pigeonhole topics in anyway.

The article did receive a C-Grade in the seven subsections that it was classified, which included Terrorism, Politics, and others. It is it a good starting point, but there still are issues to work out in its coverage of the topic. It's a very divisive issue that even in the talk page people are arguing. Some say the article is too critical others say not critical enough. There's been a good amount of push on both sides to remove bias and present the facts, which it appears they have improved upon over the past few months. Still, some sources are opinion pieces, which does leave some to be desired.

I believe that there should be a lot more coverage into the social media aspect of the Antifa movement, which has allowed it to organize and rise up to relevance over the past few years. It only mentions social media twice in the article and glosses over the importance of it in its discussion. Also, the history section of the article is interesting to learn about the origins in the early twentieth century up to 1987, then it just ends. It would be better to have a more complete history to see their activities in the past thirty years.