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User:Lidarosehasbrouck

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Lida Rose Hasbrouck
Lida Hasbrouck, Startup co-founder working in business strategy and communications
Born (1986-07-07) July 7, 1986 (age 38)
Nationality United States
OccupationTechnology entrepreneur
Spouse
Scott Hasbrouck
(m. 2010; sep. 2015)
Websitewww.linkedin.com/in/lidahasbrouck

Hi, I'm Lida! I was born Lida Roseann Ludolf, July 7, 1986. I'm a software technology entrepreneur.[1] In 2013 I co-founded Ginkgotree, an education technology company that enables faculty to create and assemble course content by selecting from available publisher content, inputting URLs for open online sources, and uploading their own files.[2] My technology career also includes founding PaperDesk.[3] In 2013, I was named an APUS Innovator in Online Education.[4]

Early life

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I was born in Memphis, Tennessee and lived in Walsenburg, Colorado as a child. I moved repeatedly growing up, living in Hoffman Estates, Illinois, Wheatland, Wisconsin, San Saba, Texas, and finally Lawrenceburg, Kentucky. I graduated with a B.A. in Chemistry from Hope College, in 2010.[5]

Later life

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I met my first husband, Scott, in March 2009, and we married in May 2010. In July 2010, I moved to Winder, Georgia with the intent to pursue a career in medicine. After being wait-listed by Emory University and not finding a position that utilized my chemistry background, I moved to Ann Arbor, Michigan in 2012, to instead co-found my second technology company. A year later, following the seed round of capital taken by Ginkgotree, I moved to Detroit, Michigan as the company was relocated there.

After my experiences at Ginkgotree, I began working with a mobile data company called Branch Metrics.

Career

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PaperDesk

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In 2010, I co-founded PaperDesk, a mobile note taking app, with my, then, fiancé Scott, as Head of Marketing and Business Development. At the time of the sale of the company in 2013 on the app marketplace Apptopia, I was responsible for product management, marketing, and customer service.

Ginkgotree

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In early 2012, I co-founded Ginkgotree alongside my husband, Scott, and our friend Andrew Colchagoff to create a platform for faculty to create, curate, collaborate on, and share course materials. The company successfully raised a $1M seed round of investment in 2013, in part due to my efforts as Chief Communications Officer. The company remains in operation today with 3 employees, following 2 rounds of layoffs. At its largest, Ginkgotree employed 18 individuals.

Freelancing

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In February 2015, I started working with Branch Metrics, a software company enabling mobile developers to attribute app installs, create referral systems, and do data-driven in-app sharing. I served as Marketing Strategist, responsible for the planning, creation and execution of Branch's online and event marketing. I followed this with a period of assisting several close friends with their business, before taking a 3-month break from tech.

Learning to code

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In January 2016, I began taking courses to learn HTML/CSS, JavaScript, and Git.

Board Seat

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From June 2013 through June 2015, I sat on the board of Ginkgotree, the education technology company I co-founded in 2012.

Interviews

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References

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  1. ^ Rich, Sarah (2012-09-19). "New School: A Tumblr for Making Your Own Textbooks". The Atlantic. The Atlantic. Archived from the original on 2015-02-07. Retrieved 2015-02-07.
  2. ^ Sciarini, Noelle (2014-05-02). "Education Startup Seeks to Reinvent eLearning". Michipreneur. Archived from the original on 2015-02-07. Retrieved 2015-02-07.
  3. ^ Hasbrouck, Scott (2012-05-31). "App Development Duo Relocates to the Tech Brewery Building in Ann Arbor with a New Educational Business in Tow". Cloud Computing Magazine. PRWeb. Archived from the original on 2015-02-08. Retrieved 2015-02-08.
  4. ^ Muys, Brian (2013-04-09). "APUS Names Finalists for APUS Innovation in Online Education Prize". APUS. American Public University System. Archived from the original on 2015-02-07. Retrieved 2015-02-07.
  5. ^ Travis, Scott (2013-10-01). "Class Notes: 2010s". News from Hope College. News from Hope College. Archived from the original (PDF) on 2015-02-07. Retrieved 2015-02-07.
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Category:1986 births Category:Living people Category:Hope College alumni