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General Information

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In general, people have a connection with certain colors due to their experiences with objects of those colors. A person who has positive experiences with a favorite purple stuffed animal as a kid will generally like the color purple even later into life. This works in a negative manner as well. In a study with Berkley students, they found that students with school spirit's favorite colors were blue and gold (their school's colors). They also found that they did not like the colors red and white, which are the colors of their Stanford rivals [1]

References

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  1. ^ Sohn, Emily. "Color Preference Determined by Experience". Discovery News. {{cite web}}: |access-date= requires |url= (help); Missing or empty |url= (help)