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Testing sandbox Js967 (talk) 06:24, 14 February 2012 (UTC)

Viral Marketing: Viral marketing, or “creating a process where interested people can market to each other”, is used to influence the adoption and use of products and services.^[1] Viral marketing occurs largely through CMC interpersonal influence, most commonly through online social networks.^[2] Social information-processing theory views the social network as “an important source of information and cues for behavior and action for individuals”.^[3]

Compared to interpersonal communication through a FtF social network, the social information processing theory argues the CMC interpersonal communication of viral marketing achieves greater influence due to many factors, including: the ability to influence a large number of individuals (for example, through multiple email recipients), minimal effort to influence (in terms of reach and ease of information sharing), the ability for synchronous, as well as asynchronous communication, and the ability to adopt influence strategies based on real-time feedback.^[4]

Js967 (talk) 12:33, 28 February 2012 (UTC)

^ Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.
^ Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.
^ Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.
^ Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.

[1] Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.

[2] Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.

[3] Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.

[4] Subramani, Mani R.; Rajagopalan, Balaji (1 December 2003). "Knowledge-sharing and influence in online social networks via viral marketing". Communications of the ACM. 46 (12): 300–307. doi:10.1145/953460.953514.

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