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Consumer Behaviour

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Pages from Wikipedia

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Overview
Decision making
Decision theory
Bounded rationality
Rational choice theory
Heuristic
Prospect theory
Cumulative prospect theory
Utility
Risk
Expected utility hypothesis
Mechanisms
Loss aversion
Risk aversion
Framing (social sciences)
Anchoring
Specific Biases
Cognitive bias
List of cognitive biases
Affect heuristic
Availability heuristic
Representativeness heuristic
Optimism bias
Status quo bias
Conjunction fallacy
Base rate fallacy
Attribute substitution
Endowment effect
People
Daniel Kahneman
Amos Tversky