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Taykey, Inc.
Company typePrivate
IndustryAdvertising
Founded2009
WebsiteTaykey.com

Taykey, Inc. is a global advertising technology company. Taykey's trend-based advertising platform allows companies to collect data about trending conversations on the Web, and then target specific audiences based on these sentiments with relevant, real-time online advertisements.[1]

Wired named Taykey one of its "Hottest Startups"[2] for 2013, and Forbes named co-founder and CEO Amit Avner to its "30 Under 30" list for 2014.[3]

History

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Taykey was co-founded by CEO Amit Avner and Itay Birnboim in 2009, using technology Avner had developed for a question-and-answer search engine startup he founded the year before.[4]

As of 2013, Taykey has raised $17 million in funding from Tenaya Capital, Sequoia Capital, Softbank Capital and Marker LLC.[5] In 2014, Taykey launched the "Real-Time Advertising Academy," an educational program.[6]

The company was founded in Herzliya, and currently operates offices in New York City, London, Chicago and San Francisco.[7]

Clients

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Taykey clients include American Express, Volkswagen, Samsung, Sony, Pepsi, Unilever and Paramount Studios.

References

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  1. ^ "Taykey's Topical Advertising Platform Finds A Company's 'Hidden Consumers'". TechCrunch. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ "Europe's hottest startup capitals: Tel Aviv". Wired. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  3. ^ "2014 30 under 30: Technology". Forbes. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  4. ^ "Taykey launches out of stealth mode with $11M VC". Gigaom. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  5. ^ ""Doubleclick for right now": Social media-powered ad exchange Taykey takes $6m in fresh funding". The Next Web. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ "Taykey Rolls Out 'Academy' To Educate Real-Time Advertisers". MediaPost. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  7. ^ "Taykey Puts New Spin On 'Real-Time' With Agile Interest Targeting". Ad Exchanger. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)

Category:Advertising