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Company type | Division |
---|---|
Industry | Automotive |
Founded | November 4, 1938 |
Founder | Edsel Ford |
Defunct | January 2011[1] |
Fate | Closed by Ford[2][3] |
Headquarters | , |
Key people | Edsel Ford, founder |
Products | Automobiles |
Parent | Ford Motor Company |
Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Created in 1938 by Edsel Ford, Mercury served as the medium-price brand of Ford for nearly its entire existence, bridging the price gap between the Ford and Lincoln model lines. Its principal competition was General Motors' Buick and Oldsmobile divisions, and Chrysler Motors' DeSoto and Chrysler brands.
- ^ Date of the last vehicle produced under the "Mercury" brand.
- ^ Ford to close Mercury division despite higher auto industry sales by Jerry Hirsch at Los Angeles Times, 3 June 2010
- ^ Cite error: The named reference
fox1
was invoked but never defined (see the help page).