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InTru™3D is a software brand that represents an animation technology developed by Intel Corporation in partnership with DreamWorks Animation in 2008. InTru™3D enables animators to author films directly in 3D for what is described as "a more realistic 3D experience." Animated films authored with InTru™3D are shown in theaters using 3D stereoscopic projection technology such as that provided by Real D Cinema which requires circularly polarized glasses to view the 3D films.

The InTru3D brand was announced at the Intel Developer Forum on August 20, 2008 during Renee James’ keynote. The first feature film produced by DreamWorks utilizing InTru3D will be Monsters vs. Aliens, set to be released March 27, 2009. DreamWorks has also announced plans to release all of their future films in stereoscopic 3D utilizing InTru™3D.

Intel has also announced that it plans to work on developing and promoting the use of InTru3D to create a broad range of next-generation 3-D viewing experiences and technology on a range of other platforms, including home theater, personal computers, video games, online environments and mobile devices.

An InTru3D commercial was shown at the end of the 2nd Quarter of Super Bowl 43.

Sources

Press releases:

• Intel, Dreamworks Animation Form Strategic Alliance to Revolutionize 3-D Filmmaking Technology
• Developing for the Future of Computing